What an impactful three days in Austin at Forrester’s B2B Summit! Thanks to everyone who dropped by the Bython booth or attended Bython’s case study presented by Bython’s CEO Chris Leger along with Travis Goodrich, SVP Global Campaign Marketing, Salesforce and Craig Johnson, SVP, Head of Industry, B2B, dentsu where they discussed how to align your demand generation supply chain for maximum impact. If you missed the case study or would like to hear additional strategies on how to implement in your organization, feel free to reach out to discuss further. We also have a new Accelerant that digs into this topic https://bit.ly/4biNtzJ #ForrB2BSummit #DemandGeneration #DemandGenerationStrategy #DemandGenerationMarketing
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Forrester #B2B Summit has officially wrapped... but we're still bringing the insights! Join us on June 5th with Forrester Principal Analyst Amy Hawthorne for our next webinar "Making The Shift To Signal-Based #B2B Marketing" What you'll learn: ✅ A framework to identify and inventory account and buying group signals ✅ Strategies for using signals for improved customer experiences ✅ Examples of signal-led, cross-functional demand program activation Save your spot: https://lnkd.in/gxWH84hh
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Embark on a journey of B2B excellence with our tailored services! At Matrix2, we don't just create campaigns; we craft business success stories. 🚀✨ From strategic marketing to impactful brand transformations, our services are designed to elevate your brand in the competitive B2B landscape. 👉 Explore the power of targeted marketing strategies. 🎨 Witness the magic of our creative branding solutions. 💼 Elevate your business narrative with Matrix2. Ready to take your B2B game to new heights? Let's redefine success together! 🚀💼 #Matrix2B2B #BusinessElevation #StrategicMarketing"
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Our B2B Summer Marketing Summit is right around the corner. This virtual event will cover the latest best practices around talent management and the marketing analytics that matter. Join us on Thursday, July 25 from 11 am - 12 pm ET. Our B2B Marketing Summit Series provides a platform for networking, sharing insights and best practices on the latest cutting-edge topics in B2B marketing. Register today: https://lnkd.in/g4DVda3G #Marketing #MarketingSummit #B2B #B2BMarketing #Summit
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We asked marketing leaders from around the world about the biggest challenges businesses face when organizing successful B2B marketing events. The answer? Measuring ROI — and here’s why: It’s difficult to attribute conversions and sales directly to specific events, and traditional metrics like attendance or registration numbers often fail to capture the full impact. As we gather insights to predict trends for 2025, here’s a sneak peek at the future challenges and solutions. ➡️ https://lnkd.in/gngqPVzk #B2BNetworking #EventMarketing #KnowledgeSharing #OrtusClub
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This is one you don't want to miss!! Kevan Savage and Matthew Laredo will be sharing The Alexander Group's latest research on marketing priorties and investments derived from interviews and data collected from 100+ marketing executives! #marketing #demandgeneration #B2Bmarketing
Our B2B Summer Marketing Summit is right around the corner. This virtual event will cover the latest best practices around talent management and the marketing analytics that matter. Join us on Thursday, July 25 from 11 am - 12 pm ET. Our B2B Marketing Summit Series provides a platform for networking, sharing insights and best practices on the latest cutting-edge topics in B2B marketing. Register today: https://lnkd.in/g4DVda3G #Marketing #MarketingSummit #B2B #B2BMarketing #Summit
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B2B Networking | Executive Knowledge-Sharing | Leading Roundtable Discussions | at The Ortus Club
Marketing leaders shared their biggest B2B event challenge: Measuring ROI. Explore why traditional metrics fall short and get a sneak peek into 2025 trends!
We asked marketing leaders from around the world about the biggest challenges businesses face when organizing successful B2B marketing events. The answer? Measuring ROI — and here’s why: It’s difficult to attribute conversions and sales directly to specific events, and traditional metrics like attendance or registration numbers often fail to capture the full impact. As we gather insights to predict trends for 2025, here’s a sneak peek at the future challenges and solutions. ➡️ https://lnkd.in/gngqPVzk #B2BNetworking #EventMarketing #KnowledgeSharing #OrtusClub
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The game-changing role of virtual events in modern B2B marketing. Learn how digital era's transformation has made virtual events a must-have for businesses. Read here - https://lnkd.in/d_uDuiVK Don't miss out on this valuable insight! #B2Bmarketing #VirtualEvents #DigitalTransformation #ModernMarketing #BusinessInsights
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Why are we so excited about our 'Building the Board-Ready CMO in B2B' research report? Vanessa Cheal and Jackie Cutrone share why 👇 Today, only 2.6% of private or public companies have a CMO serving on their board despite 62% of the 311 B2B CMOs we surveyed aspiring to join one in the next three to five years. So, what can senior marketing leaders do to increase their chances of earning a seat in the boardroom? We found out. Our Head of Brand and Creative Planning, Vanessa Cheal and Jackie Cutrone, CMO of our research partner, NewtonX break down why we created the report, our methodology, and the building blocks for our eight-party Board-Readiness Framework in the video below. Download the report and dive into our findings here: https://lnkd.in/eqvXxcTG #TransmissionB2B #MarketingEffectiveness #BoardReadyCMO
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Global Go-To-Market Strategy Director | Full-Funnel Conversion Strategy | ABM | Martech & Personalisation | Adweek B2B Agency of the Year | ANA B2 Large Agency of the Year
🚀 Exciting News! Our latest research report, “Building the Board-Ready CMO in B2B,” is making waves in Cannes! 🌊 📊 Key Insights: Only 2.6% of private or public companies currently have a Chief Marketing Officer (CMO) on their board. Unsurprisingly, 62% of the 311 B2B CMOs we surveyed aspire to join a board within the next three to five years. 🔍 What’s the Secret Sauce? Senior marketing leaders, listen up! We’ve uncovered strategies to boost your chances of securing that coveted boardroom seat. 🪑 🎥 Watch Vanessa Cheal, our Head of Brand and Creative Planning, and Jackie Cutrone, CMO at our research partner, NewtonX, break down why we created the report, our methodology and the essential components of our eight-party Board-Readiness Framework. 📥 Get the Full Report: Dive into our findings and actionable insights by downloading the report here: https://lnkd.in/eqvXxcTG Let’s empower more CMOs to shape boardroom decisions! 💪🏽💼
Why are we so excited about our 'Building the Board-Ready CMO in B2B' research report? Vanessa Cheal and Jackie Cutrone share why 👇 Today, only 2.6% of private or public companies have a CMO serving on their board despite 62% of the 311 B2B CMOs we surveyed aspiring to join one in the next three to five years. So, what can senior marketing leaders do to increase their chances of earning a seat in the boardroom? We found out. Our Head of Brand and Creative Planning, Vanessa Cheal and Jackie Cutrone, CMO of our research partner, NewtonX break down why we created the report, our methodology, and the building blocks for our eight-party Board-Readiness Framework in the video below. Download the report and dive into our findings here: https://lnkd.in/eqvXxcTG #TransmissionB2B #MarketingEffectiveness #BoardReadyCMO
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Want to grow your business? At Well Qualified, we help businesses succeed with cutting-edge ABM strategies. We hone in on demand gen and ICP discovery so you can achieve revenue goals and reach your intended audience. Learn more about how we can help your business by clicking the link below ⤵️ https://buff.ly/3zRdqJc #abm #b2b #b2bleadgeneration #b2bmarketing
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