C&A’s Post

Yesterday was one of those days that boosted energy, hope and inspiration on our journey towards changing commerce for the better. 💚 We hosted the Omnichannel Index event in Aarhus with inspirational speakers from e.g. IKEA, Pandora, Sostrene Grene and Decathlon and we reviewed the results of months of hard work, involving over 50 dedicated professionals from both IMPACT Commerce & Google. The Omnichannel Index 2024 is based on 70 touchpoints across over 350 companies, covering 6 markets. The most comprehensive omnichannel study in Europe to date - and with a strong focus on sustainability looking into themes such as e.g. accessibility, transparency and re-commerce. And the best thing is that you can use it as an inspirational roadmap for action on how to deliver superior customer experiences and foster sustainable business growth. Get all the insights here: https://lnkd.in/dzv5p369 #ChangingCommerceforthebetter #OmniChannelIndex #Google #ImpactCommerce #DigitalSustainability

Why is omnichannel strategy a necessity anymore? 📈 Statistics show that more than 60% of customers in Poland start the shopping process online. There they look for information about products, services and places, browse reviews and compare prices. This is a key stage that influences their further purchasing decisions. Why is this important? ✅ Brand awareness: The first online contact is when the customer gets to know the brand and its offerings. ✅ Trust: Online product reviews and testimonials help build trust in the brand. ✅ Purchase decisions: Online price and product comparisons often determine where a customer will make a purchase.   Data confirming this trend: ✅ In 2023, the value of e-commerce sales in Poland will increase to more than 100 billion zlotys, a significant increase compared to previous years (PwC). ✅ More than 74% of Poles maintain regular online shopping even after the pandemic ends (PwC).

Interesting insight valid for any omnichannel business with customers shopping outside their national boundary!🪷 Did you know that 63% of consumers in Thailand shop from online stores outside of their country? You've got to do your homework if you want to attract customers there. Let us help with that. 🤓 👉 In our global Online Shopper Survey, nearly half of respondents from Thailand said they would be more likely to purchase items from another country if they knew their consumer rights were protected and if they could see prices in their own currency. #DHL #DHLeCommerce #ShopperSurvey #Thailand #ecommerce

Fascinating #Retail insights out of a new report shared by Path to Purchase Institute! ⬇️ We’ve observed these trends in our conversations with our customers and other retail leaders – which do you expect to impact your #eCommerce business the most? 💬 🌐 Unified commerce is winning out over omnichannel, with retailers working to streamline not just the customer experience, but all business operations too. 📦 The vast majority of customers expect fast, free delivery – no matter where they make their purchase. 🏬 Brick-and-mortar experiences still matter; physical touchpoints like in-store browsing, BOPIS and in-person returns contribute to 41% of online sales in the U.S. and Canada. 📱 Consumers ages 45 and younger are almost 4x more likely to research products on social media. https://hubs.la/Q02vc4Dk0 #OmnichannelCommerce #UnifiedCommerce #SocialCommerce #BOPIS

📈 According to our latest report, smaller companies are focusing on traditional trade, while larger ones are investing in omnichannel strategies. However, all businesses recognize the importance of an online presence, indicating that a combined approach is the future. Stay ahead of the curve by understanding SMBs' concerns, risks, and strategies in today's economic and retail landscape. Download "An Inside Look" European report now! 👇 https://lnkd.in/gQW_Wf7m

The competition in today's e-commerce world is undeniably intense, with many brands focusing on strategies to satisfy customers. Omnichannel strategies not only improve the shopping experience but also helps brands retain customers and increase sales by providing a consistent experience across all channels—from online platforms to physical stores. But what exactly is Omnichannel Retail? It’s a marketing and sales approach that integrates all sales channels, both online and offline. Customer data from each channel is consolidated into a single dashboard, giving businesses a comprehensive view of customer transactions. This enables them to analyze customer behavior, gain deeper insights, facilitate shopping, and offer comprehensive support. Read more at: https://lnkd.in/gBF7qF6y Download the 2024 Southeast Asia E-commerce Overview Report here: https://lnkd.in/gVeCHeaR #AnyMindGroup #MarketingStrategy #Ecommerce

The festive season of Eid-al-Adha ramps up e-commerce big time with people shopping online for everything. To leverage this opportunity, brands can adopt an Omnichannel boost for e-commerce sales to look ahead for better returns and brand awareness. Read more - https://bit.ly/45lIVa5 #Applabs #OmniChannelMarketing #AdvertiseWhereItMatters #EidAlAdha

Following the launch of KPMG's global "Towards Seamless Commerce" report, we're taking a closer look at what this means for Canada with insights that position Canada 4th globally in omnichannel solutions, we're diving deep into the unique challenges and opportunities within our retail environment. From consumer preferences for in-store experiences to the rise of 'phygital' shopping, discover how Canadian retailers are innovating to meet high expectations. This is more than just a follow-up; it's a roadmap for the future of Canadian retail. Read more: https://bit.ly/3Vv33nh #CanadianRetail #DeepDive #KPMGInsights #FutureOfRetail

🚀 Strategic Directions for E-commerce in 2025🚀 To maintain a competitive edge, businesses must adapt to emerging e-commerce trends. 3 Key strategies that you can consider for 2025 1. Omnichannel Experience: Providing a seamless and integrated shopping experience across all channels. 2. Sustainability Initiatives: Adopting eco-friendly practices to meet the growing consumer demand for sustainability. 3. Augmented Reality (AR): Utilizing AR to enhance product visualization and customer engagement. What strategies are you considering to prepare for the future of e-commerce? #Ecommerce #FutureStrategies #Shopify #DigitalMarketing

Following the launch of KPMG's global "Towards Seamless Commerce" report, we're taking a closer look at what this means for Canada with insights that position Canada 4th globally in omnichannel solutions, we're diving deep into the unique challenges and opportunities within our retail environment. From consumer preferences for in-store experiences to the rise of 'phygital' shopping, discover how Canadian retailers are innovating to meet high expectations. This is more than just a follow-up; it's a roadmap for the future of Canadian retail. Read more: https://bit.ly/3Vv33nh #CanadianRetail #DeepDive #KPMGInsights #FutureOfRetail