C.F. Martin & Co’s Post

Wondering what a guitar would do on LinkedIn? Here's another classic on how a brand is far more than the product you see. If you are a 70s, 80s, 90s classic rock fan, this one's captivating. Check out this video that beautifully captures the essence of a brand's story and experience with its product. The product has a story and experience with it that forms the product & brand. #brandstory #ClassicRock #ProductExperience

Check out our most recent review, featuring this gorgeous Tanglewood by Pratley! What do you think of this guitar? 🤔 #CheckOut #Review #Featuring #Tanglewood #Pratley #Guitar #AcousticReview

Not long to go until we will be back at RecFest UK 2024! A few words from our special guest Simon Reeve below, explains why hes joining us on stage and at our stand during the day! #recfest #TA #talentacquisition #recruitment

So I found myself in Soho yesterday in lively conversation at the Festival Of Circular Economy with CIWM. Which was filmed and live-streamed globally as we chatted. 🤔The question posed was how do we embrace the change needed through Green Skills in order to create a circular economy? 💚There is clearly a huge opportunity, given the growth needed in green skills and jobs, in order to achieve net zero. So we explored the barriers and solutions around; education, upskilling, training, inclusivity, and digital sustainability. 🙏Given the urgency of the situation, it now requires tremendous focus and collaboration to inspire, empower, and skill the workforce of both today and tomorrow. So no time to waste; excuse the pun! 💚Also, let’s ensure it’s a just transition, so work with schools and 3rd sector orgs. like Business In the Community and Catalyse Change CIC to engage young and underrepresented people too. 💚It was a great conversation and platform; thank you so much for inviting me. Also, thanks for the op to plug my new book 'Your Green Career.' Here’s the link if you’d like one!🙏https://lnkd.in/eJBEa-Yb #circulareconomy #greenskills #greencareer #yourgreencareer #sustainability #education #careerdevelopment #inclusivity #justtransition Adam Read Lia Richards Peter Ramsey Katie Cockburn

This upcoming edition is a must-read! Filled with topics ranging from AI to data sovereignty, health care fraud, financial information partnerships and more. Watch this space and ACAMS Today for the edition drop. #AFC #AML #magazines #association #memberexperience

What to do when you are the final bidder at the auction? Watch this week's episode of GPTV with Gary Peer & Phillip Kingston to find out more! #GaryPeer #MarketUpdate #GPTV

LAYS UEFA Champions League Chip Cam sponsorship activation teaches how simple low-cost sponsorship assets* can be combined to create a powerful campaign that could run and run. 👇 1. Take access to the big screen before a UCL match. 2. Add premium pitchside seats. 3. Throw in a couple of globally recognised and loved brand ambassadors (one of whom used to play for the home team). 4. Build a competition that is easy to understand and enter, where value can be realised immediately, and where anyone in their right mind wants to win. 5. Place the sponsor's product at the heart of the competition mechanic whilst building its association with the sport and enjoyment of the experience. 6. Film it so it can be amplified to the larger digital audience. 7. Give it a name so it is memorable, creates standout, and gives the brand some ownable IP that could be leveraged across other properties. 8. Make it easy to replicate so it builds anticipation for where it might happen next. 👏 Sounds simple, but this is incredibly hard to get right. Bravo Lay's. 📺 Watch the video here: https://lnkd.in/eqC79vrb * low cost sponsorship assets when relative to other assets that could be secured in a UCL partnership deal, which is obviously pricey in and of itself. ---------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry, and how outside learnings and theories can be applied. 🔝 Connect with me (please add an intro/reason). #sportsbiz #sportsindustry #sportsmarketing #StriveSays

Another early fave as I shake off the post-Thanksgiving cobwebs. Yes, this spot from Las Vegas Convention and Visitors Authority - LVCVA is fun, colorful, loud and upbeat. Expected. Typical. Par the course, right? Yet, it's still interesting. Let's be real. It's tough to market Sin City differently. Time and again. You want to create something new and engaging, but you need to play to what makes Vegas...well, Vegas. I happen to think this strikes the balance remarkably well as it promotes Las Vegas as the 2024 Super Bowl host city and encourages travel to take in all in. Love the "Excessive Celebration" wrapper, the use of Tobe and Ochocinco and all the subtle and not-so-subtle nods to the city, the big game and all the games to be played in Vegas. Personally, I think the change.org element is a bit much, but I guess the PR guy in me can at least see the thinking in adding a layer to the story (maybe?). Regardless, nice play design. #brandmarketing #brandcommunications #advertising https://lnkd.in/eAvMtacP

Hall: 4 Booth: A11

Finally putting a good bit of my content into online courses for businesses.