C.F. Martin & Co’s Post

Check out our poster, "Primary and Secondary Data Integration: Deeper Holistic Insights to Inform Launch Strategies," at the PMSA Annual Conference on May 6th at 4:20 pm. Our very own Andrew Pilecki, Director of Strategy & Research, and Rachana Raghavan, Associate Director of Commercial Analytics & Operations, will be there to answer all of your pressing questions about how KMK is championing integration to maximize brands' success. Looking forward to seeing you there! 👥

We are excited to welcome Jodi Beggs to the MetricWorks team! Jodi is joining us as Director of Measurement. She will focus on building and leading our data science team to enhance our MMM and incrementality models that are a part of our unified measurement solution, Polaris. Her 20 years of experience as an econometrician perfectly positions her to serve as an industry thought leader to help educate clients and partners on effective marketing measurement. #success #team #future #privacy #measurement #mmp2 #marketing #mobileadvertising #growth #performancemarketing #datascience #marketingandadvertising

The game is changing thanks to the rapidly-growing use of data. In our new episode of the Business of Golf, we sat down with analytics industry leaders to learn how we can utilize technology to improve our game. Watch the full series, presented by CohnReznick LLP: https://lnkd.in/eCJmQguv

Tomorrow at 10 a.m., we are excited to share our research on "Influential Factors on Battery Electric Vehicle (BEV) Adoption in the Early Stages: Insights from Alabama." Our findings have unveiled some intriguing and, at times, counterintuitive results. The outcomes of our regression analysis underscore the substantial predictive power of market pricing and penetration factors. Significantly, these factors exhibit statistical significance with the BEV uptake. Moreover, the inclusion of time-lagged variables reveals the significance of past BEV counts on future adoption rates, highlighting a positive impact. Interestingly, and somewhat counterintuitively, the socio-economic and demographic variables, along with charging infrastructure variables, are not statistically significant. This suggests that findings derived from pioneer adoption countries, like Norway or New Zealand, may not directly apply to places in the early stages of BEV adoption, such as Alabama. This research contributes valuable insights for policymakers, illustrating that while some factors remain universally influential, the impact of certain variables can differ significantly based on regional context and the stage of BEV adoption. Such nuanced insights are essential for crafting targeted and effective policies to drive BEV adoption in regions at varying stages of transition. We eagerly anticipate the opportunity to present our work to the engaged and curious attendees of the 2023 Culverhouse Business Analytics Symposium, hosted at the Bryant Conference Center in Tuscaloosa, Alabama. You can find us at Poster section #6. We welcome you to join us for a conversation, exchange fresh ideas, and provide valuable input as we continue our efforts to predict BEV adoption trends up to the year 2050. Don't miss out on this chance to explore the future of BEV adoption with us!

In Episode 20, Adam Beck speaks with David Wasserman, AICP – Civic Analytics Practice Leader at Alta Planning + Design in Seattle (WA) USA, and Chair of the Technology Division at the American Planning Association. From data ingestion to political soundbite. From data overload to digital know-how. Join us as we get a first-hand glimpse of the changing face of planning practices for place intelligence. https://lnkd.in/gKKp-mDU Life_Enabled #planninganddesign #placeintelligence #civicanalytics #publicdomaindata

🏇 Are you bummed that you're not one of the 50K-ish people in Louisville with tickets to attend Thurby at Churchill Downs this year? I have the perfect consoliation event for you! Institute of Business Forecasting & Planning and Prevedere are joining forces on May 2nd for a webinar on creating resilient forecasts with external data and predictive models. Register below!

Maintaining a focus on data value is a effective way to ensure data projects are successful. Thanks to Ashish Bhatt for sharing your experience. You can watch again here.BCS Data Management Specialist Group.

Great questions are often the key to opening possibilities and connection. I’m looking forward to learning more about navigating uncertainty using questions as my journey preparation. If you join the conversation with Joshua and Daniel, let me know what questions this inspires for you as you think about your life and work. I’d love to know!

In Episode 20, Adam Beck speaks with David Wasserman, AICP – Civic Analytics Practice Leader at Alta Planning + Design in Seattle (WA) USA, and Chair of the Technology Division at the American Planning Association. From data ingestion to political soundbite. From data overload to digital know-how. Join us as we get a first-hand glimpse of the changing face of planning practices for place intelligence. https://lnkd.in/gKKp-mDU Powered by ENE.HUB #planninganddesign #placeintelligence #civicanalytics #publicdomaindata

Super excited to attend the first ever BattleFin Corporate Discovery Days! We have been proud sponsors of BattleFin since 2018 and this will be the fist event where the primary attendees are in the corporate v. fintech space. I think corporates are going to really enjoy the content and exhibitors as there are so many interesting datasets for corporate customers including footfall & POS data, sentiment data, and more. Lastly, I will be speaking on a panel and discussing how businesses can turn unexpected or anomalous weather into a revenue opportunity. #dataandanalytics #weatherdata #anomalies