C21Media’s Post

Web3 is revolutionizing the gaming industry, offering players and streamers new ways to earn and engage, unblocking the path to monetization that is currently impossible for 99% of users. At Soulbound, we’re leading this transformation, empowering gamers to unlock real value across platforms. Learn more about how Soulbound is reshaping gaming in this CoinDesk article: https://lnkd.in/gXvQ-Rpf

Gamers are spending more time watching videos on platforms like Twitch and YouTube than actually playing games. A new MIDiA Research report shows that gamers now average 8.5 hours per week watching content versus 7.4 hours spent gaming. This shift reveals a huge untapped opportunity for game publishers to bring video content into third-party platforms, tapping into the growing demand. High-spending gamers—especially those into microtransactions—are the core audience here. By integrating video content, particularly through eSports and live events, publishers can unlock new revenue streams and stay ahead in a competitive market. It’s time for publishers to rethink in-game video as more than just marketing—it's a game changer. As the lines between gaming and video content continue to blur, how do you see the future of gaming content evolving? Will we see more publishers investing in live streams, or do you think traditional gaming experiences will still hold strong? I'd love to hear your thoughts. https://lnkd.in/eMjm89-u

🌟 Twitch: More than Just Gaming! 🌟 While Twitch may be synonymous with gaming, its non-gaming categories are taking the platform by storm! One of the most popular is "Just Chatting", with over 500k viewers tuning in on a random weekday afternoon. Streamers use this space to engage with their audience, share stories, and even do tarot readings! Other growing non-gaming categories on Twitch include: 🎶 Music – Musicians perform live from bedrooms or concert venues. 🧘♀️ ASMR – For those who enjoy tapping, whispering, and relaxing sounds. 🎨 Art – Watch artists create stunning pieces in real-time, sometimes even taking requests. ⚽ Sports – Gaining traction with events like the King's League, which had over 199 million hours watched! 🎙️ Talk Shows and Podcasts – Covering everything from sports to relationships and even language learning. Non-gaming content is booming on Twitch, reaching an impressive 375 million hours watched in July 2023 alone! https://lnkd.in/g6NdyCzg https://lnkd.in/g3wK6pdT #Twitch #ContentCreation #JustChatting #TwitchCommunity #Streaming #NonGaming #AudienceEngagement #DigitalContent #LiveStreaming #TwitchTrends

Top benefit of gaming ads according to advertisers? They deliver hard to reach audiences. MediaPost recently featured results from Advertiser Perceptions' latest Gaming Advertising Study in Ad Gamesmanship: Advertisers Are Moving Dollars Into This Growing Category. Article linked in comments.

A special thanks to EBPMAN TECH REVIEWS for taking a look at the Woojer - Born to feel™ haptic vest 3 for us this week. Glad you liked it! Check out the video below to see how it is changing the gaming experience forever! #pragency #youtube #influencer #gaming #haptic #consumertech #consumerpr

With Xbox, there's few that understands the Gaming Audience quite like Microsoft. Take a look at the below along with the accompanying blog post to stay up to date with the latest news with #MicrosoftAdvertising and our Gaming offering.

Ways to Successfully Monetize Your Gaming Stream on Twitch

Gaming is an evolution of social media. Charles Hambro, who’s worked on gaming strategies for Elton John and L'Oréal, explains: "TikTok is the platform everyone talks about for Gen Z, but if we look at the data, over three trillion views of gaming content happen there. Not to mention, consumers are spending more social time in games rather than on social media." Want to learn how gaming is becoming a key marketing channel? Stay tuned for our upcoming report.

Navigating Risks Realities & Alternatives of NBA Crackstreams This article delves into what NBA Crackstreams are, their popularity, the legal risks involved, and alternatives for watching NBA games. https://lnkd.in/dcXP8PPm #crackstream_nba #crackstreams_nba #foryou #foryoupage #straming #gamestreaming #game #games #gammingcommunity #livestreaming #livestreams #nba_crackstream #nba_crackstreams #nba_streams_crackstreams #gamelovers #nbastreams

Twitch isn’t just for gaming. As new categories emerge, Twitch is becoming a platform for diverse interests. Here are the rising Twitch categories this year: → Just Chatting: Continues to lead with an average of 338,613 viewers in 2024, perfect for casual conversations and Q&As → Music: Over 230 million hours watched in the past year, popular for live performances → Food & Drink: Cooking shows and interactive cook-alongs are gaining traction → Art & Creativity: Artists share their creative processes live, building strong communities While gaming is still huge, Twitch has evolved into a platform for diverse niches. In 2024, brands and creators can tap into these booming categories on Twitch to reach a pool of untapped audiences.