Here's the scoop. Most buyers need a product that is good enough at its technical task (like amplification, or displaying an image) but that they also like and enjoy in terms of appearance or function. It also needs to be the right price, and available for them to purchase.
Long story short, there's more to picking gear than choosing what has the best measurements, and there is more to reviewing gear than searching for technical flaws and making mountains out of molehills.
Now, I get that there is a significant audience of enthusiasts that respond to the measurements approach. The "show me the spins" and "what's the SINAD number" crowd, as it were. And there's reviewers who see this and preach to the choir. More power to them!
However...
Car analogies kind of suck but they work in a lot of situations. So, with the AV hobby, the measurement geeks who lecture music lovers are like someone who's into car racing telling someone buying their next daily commuter car that the most important things to know are exactly how much torque the car outputs when running at 7,000 rpm and how that translates to 1/4 mile times at sea level on a windless day.
Meanwhile what most car shoppers want is a car that looks good, performs well, is easy to drive, has a good sound system!!!! and is reliable. They really don't care about the performance minutia that the measurements crowd obsesses over.
Same goes for audio.
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