Cadillac Europe’s Post

"The sport of speed, Formula 1, is fast becoming a cross-cultural powerhouse, driven by rising global viewership and race attendance. It generates multi-billion dollar revenues and has a rapidly evolving relationship with the fashion industry." In the latest Commerce Thinking newsletter, we track Formula 1’s rise to New Luxury status and examine its fast-growing fashion crossover 🏎 Read the full piece and subscribe to Commerce Thinking below: https://lnkd.in/edR4Eazb

Meeting emotive needs is a powerful route to finding Difference. In fact, brands with strong emotive clarity are far more Different than brands without emotive clarity and are often more resilient over time. In the luxury car market, Ferrari is a powerful example of this dynamic, and it's one of this year’s highest-rising brands in the 2024 #KantarBrandZ Global Rankings. So, what can brands learn from Ferrari? Find out in this article from global brand strategy leaders Carol Horsley and Myles George: https://lnkd.in/eud2hR3P

Meeting emotive needs is a powerful route to finding Difference. In fact, brands with strong emotive clarity are far more Different than brands without emotive clarity and are often more resilient over time. In the luxury car market, Ferrari is a powerful example of this dynamic, and it's one of this year’s highest-rising brands in the 2024 #KantarBrandZ Global Rankings. So, what can brands learn from Ferrari? Find out in this article from global brand strategy leaders Carol Horsley and Myles George: https://lnkd.in/dNj3NgZR

Meeting emotive needs is a powerful route to finding Difference. In fact, brands with strong emotive clarity are far more Different than brands without emotive clarity and are often more resilient over time. In the luxury car market, Ferrari is a powerful example of this dynamic, and it's one of this year’s highest-rising brands in the 2024 #KantarBrandZ Global Rankings. So, what can brands learn from Ferrari? Find out in this article from global brand strategy leaders Carol Horsley and Myles George: https://lnkd.in/eqmueCEN

Meeting emotive needs is a powerful route to finding Difference. In fact, brands with strong emotive clarity are far more Different than brands without emotive clarity and are often more resilient over time. In the luxury car market, Ferrari is a powerful example of this dynamic, and it's one of this year’s highest-rising brands in the 2024 #KantarBrandZ Global Rankings. So, what can brands learn from Ferrari? Find out in this article from global brand strategy leaders Carol Horsley and Myles George: https://lnkd.in/gnq6WyE6

Meeting emotive needs is a powerful route to finding Difference. In fact, brands with strong emotive clarity are far more Different than brands without emotive clarity and are often more resilient over time. In the luxury car market, Ferrari is a powerful example of this dynamic, and it's one of this year’s highest-rising brands in the 2024 #KantarBrandZ Global Rankings. So, what can brands learn from Ferrari? Find out in this article from global brand strategy leaders Carol Horsley and Myles George: https://lnkd.in/gXBmi_FX

Meeting emotive needs is a powerful route to finding Difference. In fact, brands with strong emotive clarity are far more Different than brands without emotive clarity and are often more resilient over time. In the luxury car market, Ferrari is a powerful example of this dynamic, and it's one of this year’s highest-rising brands in the 2024 #KantarBrandZ Global Rankings. So, what can brands learn from Ferrari? Find out in this article from global brand strategy leaders Carol Horsley and Myles George: https://loom.ly/2EnHKDY

Meeting emotive needs is a powerful route to finding Difference. In fact, brands with strong emotive clarity are far more Different than brands without emotive clarity and are often more resilient over time. In the luxury car market, Ferrari is a powerful example of this dynamic, and it's one of this year’s highest-rising brands in the 2024 #KantarBrandZ Global Rankings. So, what can brands learn from Ferrari? Find out in this article from global brand strategy leaders Carol Horsley and Myles George: https://lnkd.in/edihtvSg

Meeting emotive needs is a powerful route to finding Difference. In fact, brands with strong emotive clarity are far more Different than brands without emotive clarity and are often more resilient over time. In the luxury car market, Ferrari is a powerful example of this dynamic, and it's one of this year’s highest-rising brands in the 2024 #KantarBrandZ Global Rankings. So, what can brands learn from Ferrari? Find out in this article from global brand strategy leaders Carol Horsley and Myles George: https://lnkd.in/d4D85H5X

Meeting emotive needs is a powerful route to finding Difference. In fact, brands with strong emotive clarity are far more Different than brands without emotive clarity and are often more resilient over time. In the luxury car market, Ferrari is a powerful example of this dynamic, and it's one of this year’s highest-rising brands in the 2024 #KantarBrandZ Global Rankings. So, what can brands learn from Ferrari? Find out in this article from global brand strategy leaders Carol Horsley and Myles George: https://lnkd.in/ekEF7vxA