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Imagine this: you scroll through Instagram, and suddenly, BAM! A breathtaking image of a flawless model rocking the latest lipstick shade. It's not just any picture; it's an experience. The lighting is perfect, the caption witty, and you can practically feel the silky texture of the product. How do they do it? Luxury beauty brands don't just post pretty pictures (though, they do that exceptionally well!). They weave a captivating narrative, one that goes beyond the product and taps into the emotions and aspirations of their audience. Here's a peek into their secret sauce: 📍Storytelling is Queen: They don't just sell products; they tell stories. Stories of empowerment, confidence, and self-expression. They show you how their products can be a part of your unique journey. Imagine a video showcasing a diverse group of women rocking bold lipstick shades, each with their own story of self-discovery. Powerful, right? 📍Community Matters: They know they're not just selling to individuals; they're building a community. They encourage user-generated content, respond to comments, and host interactive events. Feeling seen and heard builds loyalty and trust, making you feel like part of something special. 📍Exclusivity is Key: They create a sense of exclusivity, making you feel like you're in the know. Limited-edition launches, sneak peeks, and VIP events add a touch of mystery and excitement. Imagine getting early access to a new product launch, just because you're a loyal follower! 📍Visuals that Mesmerize: Stunning visuals are a must. High-quality photos, captivating videos, and even AR experiences transport you to a world of luxury and beauty. Think sleek product shots, behind-the-scenes glimpses, and tutorials by renowned makeup artists. Ready to unlock the secrets of luxury beauty social media? Stay tuned for more tips and tricks! What are your favorite luxury beauty brands on social media? Share your thoughts in the comments! . . . . #luxurybeauty #socialmediamarketing #storytelling #community #exclusivity #visuals #mbm

How to tie your brand into a big cultural moment when you're *not* a sponsor 🎀 Maybe you're a small indie brand that doesn't have the funds to sponsor moments like the Grammys or Super Bowl, or you're a big-name brand that might be a competitor to a headline sponsor. This doesn't mean that you should let a big cultural moment pass you by without inserting your brand into the conversation -- especially if it's a natural tie! This past Monday was the Met Gala -- also known as "fashion's biggest night." One of my beauty clients (a huge global brand) wasn't an official sponsor, but wanted to be a part of the conversation. Here's how we did it ✨ 1️⃣ Everyone in the industry is familiar with "the first Monday in May" and "fashion's biggest night" -- so we used that language instead of saying "Met Gala" directly. 2️⃣ We had several brand spokespeople who were invited to the Met Gala and walking the red carpet, so we partnered with their hairstylists and makeup artists to incorporate the brand's products into their looks. The artists were contracted to do paid social posts breaking down the looks, and we also pitched these "get the look" breakdowns to beauty and entertainment media, as well as posting them on brand social. 3️⃣ Two days later (today!), we hosted a beautiful themed brunch for 50 NYC-based influencers. Our invitation, decor, and dress code evoked the "garden of time" theme. We partnered with two celebrity makeup artists and a celebrity hairstylist who worked on clients for the Met Gala to identify top trends and uncover how to get the look using the brand's products, then invited them to present these trends and looks at the event. Influencers LOVED hearing from the geniuses behind some of their favorite looks of the night. One more idea that I saw on TikTok and loved was how Burt's Bees recreated a mini version of the green carpet and created fun social content with their products "walking" the carpet, tying to buzzy moments from the night. What were some of the ways you saw brands engaging in the #MetGala?

In the ever-evolving world of beauty, there's a fascinating trend taking center stage: clients are bringing reference pictures to their stylists. This isn't just a trend; it's a seismic shift toward more personalized and inspired beauty experiences. 💅 Why It's Significant: Clients are embracing the power of visuals to articulate their unique style. It's not merely about a haircut or a manicure; it's about translating inspiration into a real, personalized look. 💅 Collaboration in Action: Sharing these reference images is a two-way street. It's a collaboration between clients and stylists, fostering trust and creating looks that authentically represent each individual. 💅 The Social Media Influence: Attributed partly to the rise of Instagram and other platforms, clients are curating their beauty preferences from influencers and celebrities, making trends more accessible than ever. 💅 What's on the Horizon: This trend is far from a passing phase. It's redefining how we communicate about beauty—from traditional discussions to visual inspirations. 💅 Debeaut's Unique Offering: Enter Debeaut—an endless wellspring of beauty references. Your personal space to transform those inspiration pictures into your signature look. Let's ride this beauty wave together! 💄✨ #BeautyTrends #DebeautInspo

Yesterday I got a call from a makeup artist who was worried about her business. She had never used social media for her business. And was growing her business through referrals for years… After working for 12+ years in the beauty industry, here’s what I suggested her:- 5 steps to create your Instagram into a client attracting platform 1️. Use a Clear, Professional Profile Photo Your profile picture is the first thing potential clients see. Make sure it's clear, professional, and shows you in your element—like you applying makeup or with a finished look on a client. 2️. Craft a Killer Bio Your bio should instantly tell visitors who you are and what you offer. Include: •What you specialize in (e.g., bridal, editorial, everyday glam) •Location (so clients know where to find you) •Call to Action (e.g., "DM for bookings" or "Click the link to see my portfolio") 3️. Link to a Portfolio or Booking Page Don’t miss out on potential clients by not giving them a place to see your work or book you! Use the link in your bio to send them to your website, portfolio, or booking platform. 4️. Highlight Your Best Work Use Instagram Highlights to showcase your expertise. Create categories like: •Bridal Makeup •Before & After •Client Testimonials •Tutorials This allows visitors to quickly browse through your best content and builds trust. 5️. Engage with Your Audience Engagement is key to building relationships that convert into clients. Respond to comments and DMs quickly, and interact with followers through polls, Q&As, and behind-the-scenes Stories. Bonus Tip: Post consistently and use relevant hashtags (#MakeupArtist, #BridalMakeup, #Glam) to increase your visibility and attract leads. Ready to start booking more clients through Instagram? Let’s optimize your profile and get you more leads! #MakeupArtist #InstagramMarketing #LeadGeneration #BeautyBusiness #ProfileOptimization #MakeupLeads #SocialMediaMarketing

✨ Daily Social Spotlight ✨ Has Vogue embraced the lo-fi look? With the infamous MET Gala hosted by Anna Wintour just around the corner, last week we got a first look at the yearly theme and Chair announcements from Vogue. But this year, the unveiling came in a more low-fi, social format. The use of the text conversation mechanic is common to announce sales or new product's across Instagram and TikTok, but the use of this digital format is certainly a shift from the polished, high-end aesthetic you'd expect from Vogue. Is Vogue going lo-fi or was this a particular nod to one of this years honorary chairs Shou Zi Chew, who just happens to be the CEO of TikTok? Whatever the reason, it’s a fun format that certainly appeases the audience need for the inside scoop, even if done in a knowingly silly way. It positions Vogue to be much more playful and fun as a brand, possibly casting the net for MET Gala interest even further. How might behaving “off-brand” drum up attention for your business?  📥 Subscribe to our weekly newsletter to get all the latest news and updates straight to your feed and inbox  https://lnkd.in/gGviAjfF 📥 Written by: Lucy Knights - Senior Community Executive #socialmediamarketing #socialmediaagency #socialmedia

Beauty Alert: The Queen of Pop-Ups Has Invaded London! Hailey Bieber's Rhode Skin is making waves across the pond, and it's a game-changer for beauty enthusiasts! The Rhode Booth, fresh from its tour in Miami and Los Angeles, has just wrapped up an unforgettable weekend in London. Here's what made it special: • Exclusive Experience: Fans got the chance to immerse themselves in the world of Rhode Skin. • Picture Perfect: A curated space for capturing Instagram-worthy moments. • Limited Edition Goodies: Visitors used Rhode tokens to claim summer peptide lip tints. • UGC Goldmine: An opportunity for authentic user-generated content that's priceless for the brand. Hailey Bieber has once again proven her marketing genius by creating an event that's not just about products, but about creating memorable experiences for her consumers. Rhode Skin is setting new standards in experiential marketing. What can other brands learn from this approach? Share your thoughts below! Have you visited a Rhode Booth? What was your experience like? Let's discuss the future of beauty marketing! 👇 #RhodeSkin #BeautyMarketing #ExperientialBranding @Rhode

👔 Dress for Impact: Crafting an extraordinary and influential image? Dressing to impress is your silent introduction to the world. Let your attire speak volumes about your confidence and character. Own the spotlight with your unique style! ✨👗 #PowerOfPresentation #InfluenceStyle

If it's Friday it must be time for the Friday LinkedIn quiz with your #LinkedInquizmaster . Simple format repeating it for those coming in new. 3 questions which you should answer on your own intelligence and not by means artificial. Attempt as many time as you like, try not to look at the comments else there may be spoilers! And please do like share and forward and spread the good word. Here goes! 1) This brand has its origins in crepe paper used for gas masks during World War 1. After the war the company launched this brand in 1924 as a ‘marvellous way to remove cold cream’. In 1930’s the brand was swamped with letters from consumers saying how useful it was when they had a cold. Subsequently the brand was relaunched as ‘the handkerchief you can throw away’. Which is this brand that shares a suffix with its sister brand (asked in a previous edition of the quiz:) made of the same crepe paper? 2) “Ladies and gentlemen, this is —, and it’s the nectar of the gods.” This was an unpaid brand endorsement by a famous singer who brought his glass of ’three rocks with 2 fingers of — and a splash of water’ on stage and made the announcement. As a result this small niche brand became world famous and its demand rose so much that it could not be exported for the next two years. Which singer and what brand did he endorse? 3) Founded in Toronto Canada by Frank Tuscan and Frank Angelo this make up brand was created to withstand the glare of camera lights while shooting. Originally created for professional makeup artists this soon found its way to the general public and was acquired by Estee Lauder in in 1994. Which brand are we talking about whose name literally stands for its utility for make up artists? Enjoy and see you next Friday!

Social media management is like personal styling. You hire a personal stylist elevate your style. You want them to go out and pick you new clothing that you wouldn’t have had the fashion sense or confidence to pick out yourself. It’s the same with social media agencies. You are hiring them to build a stronger social media presence for your brand. If you just give them the content you already have, they are making new outfits with your old clothes that can look good, but won’t look or make you feel amazing. Like personal styling, social media is something you need to invest in for it to make a difference. #SocialMediaMarketing #PersonalStyling

One fun fact about the Met Gala is... Brands can sponsor tables, and THEY determine who sits at that table. (With Anna Wintour's approval, of course) And if you are selected to be at a designer's table, then you must wear their designs. Brands curate their guest lists based on brand image, target audience, ongoing partnerships, etc. And every guest is handpicked to shape the brand image of the sponsoring designer. For example, this year: 💙 Stella McCartney only picked guests from Britain like Ed Sheeran and Cara Delevingne. 💙 Maison Margiela outfitted Zendaya, Bad Bunny, Kim Kardashian, and Kendall Jenner, positioning the brand with top socialites. 💙 Chloé partnered with Greta Gerwig, Zoe Saldana, Emma Mackey, and Sienna Miller, all celebrities known for being more earthy and bohemian. There are no accidents in Met Gala fashion. And there's always brand storytelling going on behind the scenes. What did you think of this year's looks and theme? Which designer picks felt on/off brand to you? P.S. Kendall Jenner was my favorite look of the night. Interesting, beautiful, and not trying too hard. P.P.S. My favorite reddit quote was "I didn't realize gardens were this beige." #brandpartnerships #branding #metgala #brandmarketing #fashionmarketing