Caitlin Sorensen’s Post

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Founder & CEO at Honey & Hive | Marketing & Design Agency

“Are you a physical therapist?” Someone asked me this question earlier this month… 😬 It may seem like an extremely random question because I am very much so a marketer and far, far from a physical therapist. But it was actually a major compliment. Why? When he asked me this question, I was wearing a Progressive Motion t-shirt after going straight to a networking dinner for The Owners Club (see picture) after a PM team offsite. I mean, I can’t blame him - all the signs were there to suggest I was a physical therapist at Progressive Motion. 🤷♀️ But to me this meant that I am so engrained into the culture and company of my client that people think I’m in another profession - the profession of my client. One of our value propositions at Honey & Hive is our Team Member Mentality. A Team Member Mentality means we are speaking our client's language, we celebrate their wins and help them fix their failures, we’re wearing their merch, and we may even get confused as being a full-time member of their team. 😅 I can count on both hands the amount of times people have been surprised to hear I have my own company and work with multiple brands, not just for the client in question. So, while it still caught me off guard being asked, “Are you a physical therapist?” it validated one of our goals at Honey & Hive - being an engrained member of our clients’ teams.

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