Cake Freight, Inc’s Post

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Shippers - It's been an incredibly soft freight climate, no doubt, unlike any decline we've witnessed before... However, are you prepared for the next market turn? History has shown it's never gradual. Are the majority of your carrier calls related to service issues vs forecasting and strategy? Maybe yes, perhaps no. Chances are it's not perfect. Consider this- If mid-market, take your top 3 to 10 service providers (or depending on your size). Bring them to the table, look to them as your partner and let them know where you are, and where you’d like to go. See how they align, then close the gaps utilizing the strengths of your remaining partnerships. - Partnership being the key word. It's not a matter of greater diversification, it's a matter of strength within true partnerships. This seems like the simplest thing, and it is. However, this is commonly overlooked by many. If you are already doing so, you're ahead of the curve. It's our primary role as your carrier partner to increase your efficiency, close gaps and eliminate your pain points. Are you expanding into growing markets? Strategic alignment is key here. Do you have a thought partner within your core incumbency that is collaborating with you in efforts to continue becoming a shipper of choice? In discussions with new shipper partners, there has been a lost focus here. We encourage the focus doesn't let up. We foresee '24/25' to bring new challenges within these new times of freight management. #strategy #leadership #innovation #partnershipsforchange #shipperofchoice #thirdpartylogistics #transparancy #cakefreight

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