Calcium+Company’s Post

Elevate your advertising game with agile ad testing solutions from Borderless Access. Evaluate TV, storyboard, digital, print, and outdoor advertising to make confident, data-driven decisions about what works, how much to spend, and how to optimize your creative. Contact our experts today to discover how agile ad testing can transform your advertising effectiveness. Know More: https://bit.ly/4bMc9BY #adtesting #adtracking #insightswithBA #DMRsolutionsbyBA #consumersentiment #BorderlessAccess

Don't let an outdated ad strategy hold your business back. Recognize the signs and seize new opportunities for growth! 📈💡 #PTLegends #GymOwner #GymOwnerFreedom #MarketingStrategy #BusinessGrowth #AdStrategy

AR is the second fastest growing ad format, after video, but it is also the most underused, under-appreciated, and misunderstood, with consumer behaviour far outpacing brand adoption. Yesterday, I had the pleasure of attending IAB UK's Inaugural AR Roundtable, along with other AR 'veterans', platforms, production companies and agencies. Looking forward to working together to give AR the attention it deserves. Ebona Eastmond-Henry, Will Scougal, David Norris, Mark Carroll, Sam Field, Stephen Shaw and many others 🤝 . #AR #advertising #digitalmarketing

How to determine a winning ad? No, It's not ROAS, it's Spend, overall aMER & NCPA. If an ad let's you spend more and still hit your blended KPIs. Then, it is a winner ad. Because it let's you scale. We are after the long game profitability💸💰

Great read with POV from Jon Cook, Global CEO of VML, as he delves into the evolution of the advertising industry in 2024, highlighting the role of simplicity in driving creative excellence and business efficiency. Read it here on The Drum: #vml #advertising

We scale our clients ad spend from $15k/mo to $45k/mo in 90 days Using this 5 step ad creative formula (STEAL these exact strategies for your brand)

The Phase 2 report of #theARF Attention Measurement Validation Initiative (available to all ARF members) offers a rigorous assessment of how different attention measurement methods perform when applied to creative ad testing. The study discusses existing industry understandings and perspectives on attention in advertising and offers guidelines to advertisers considering using attention as a metric. #attention #advertising #advertisingresearch #advertisingeffectiveness

Here is another great piece we did. From Design, Wed, to Motion...its all about branding. Understanding your client, listening, and providing a visual message.

Dive into the Heart of Advertising: Explore our exclusive insights into the warehouse of creativity at our agency. From brainstorming sessions to campaign storage, uncover the strategies that fuel our innovative approach to advertising. 🎨💡 #AdvertisingInsights #CreativeWarehouse #MarketingStrategy #AirBallTechnical