Caleb Ulku, MBA, ABI’s Post

Online Consumer Direct Leads 💰 Every Wednesday, we get together on a call just for our members to talk about AI and mortgage marketing. In our last meeting, we shared some cool insights about where the best mortgage deals come from. We found out that not all leads are equal. For instance, leads from Facebook might only lead to a deal about 1% of the time. But, if someone finds you through a Google search and calls you, those leads could turn into a deal 15% to 25% of the time. Now, let's think about what's coming next. We believe that in the next couple of years, almost 40% of people will start using AI platforms like ChatGPT instead of Google to find what they need. It's an exciting trend that's already starting to pay off. In fact, one of our clients recently closed a deal with a lead that came through ChatGPT. Our AI SEO product is being completely retooled right now to include the quality signals these AI engines use so we can rank YOUR business. Want to find out if your business is qualified to be one of the two we work with? Schedule a Free Strategy Call With Us - https://lnkd.in/ghMAm8eu #MortgageMarketing #MortgageTips #mortgageloanofficers #AISEO #SearchEngineOptimisation

🤖 Whatever business you're in (mine is primarily mortgage origination and real estate investment/development) Don't be left behind (another AI update): Chat GPT (premium and enterprise) now integrates Dall-E, Bing, and Data. And it's now super simple to create your own GPTs with "their GPT" I've written several GPTs this week for my own use (topical authority mapping)...and thousands of other GPTs have already been shared online (by others) after just a week or so. Clearly, ZILLOW and REDFIN are all over AI. After I looked at a few listings online, I was emailed by both suggesting other homes to consider (that had similar qualities) and Zillow Mortgage wants to give me a mortgage (surprised they haven't tried to recruit me yet)! What was fascinating was I didn't log in to one of them (can't recall which) and I was still notified...so am guessing it reacted to my IP address (next time will use a VPN to find out). The KEY TAKEAWAY was they didn't email me "the house next door" but houses with "similar qualities (for me it's an RV garage for a camper van and no HOA)"...that's AI at its best (semantic relevance vs just keywords). A couple I know just bought a house because it had a garage where he could store his boat (husband's firm requirement). He could care less about the house itself (a point of contention with his spouse), all he wanted was to park his boat. They found one that both could agree on (the ability to park the boat in a garage...and she was OK with the house) and bought it on the spot. Whatever business you're in, Jump on board, the train is leaving the station. #digitalamarketing #topicalauthority #openai #realestate

Know it all or sincerely wrong? As professional sales men and women we come unhinged when a family member gives bad advice to one of our clients or prospects often contradicting information we've previously provided. I was cracking up when I read that Google was giving out some really bad advice or information recently when consumers were using its Ai feature. Google says it “made more than a dozen technical improvements” to its AI Overview system after some recommendation gems, like telling people to add one-eighth cup of glue to pizza sauce to keep toppings from sliding off. Also: This is too much fun, so here are some more Google AI flubs: Apparently former US President Andrew Johnson, who died in 1875, earned 14 college degrees between 1947 and 2012, and a backpack is equally as effective as a parachute when jumping out of a plane. When it comes to Reverse mortgages be careful to really understand the product, process, and benefits before jumping in. And for the love of Pete, get advice from a professional instead of Uncle Larry who got his Law Degree in 1922. #badadvice #homeequity #reversemortgage #retirementplanning

Tech is coming, whether you like it or not. It's your choice if it is friend or foe. Either you'll use it or not. If you do, you will gain a competitive advantage. If you ignore it, it will fight for your business. I just hung up with a zoom with two guys in Socal that are young enough that I could be their father (one of the scariest things i have ever typed). They are still in college, and building a company around AI that has the ability to speak with prospective home buyers on the phone and convert those conversations into meetings for realtors. The AI is sharing specific real estate for sale in the market and actually having a conversation. Think about that for a minute. The lead funnel of today dictates that realtors have to "smile and dial" to find prospective buyers ready to have a real conversation. With this tech, a realtor can save double digit hours every single week, convert more leads to buyers and build their business faster. And this is just two young people in Socal. Guaranteed there are hundreds of people building similar toolsets. Being 100% honest, I don't love the fact that AI exists. I'm old and fearful of what the movies have taught me AI can turn into. But regardless of my fears, it's a real thing that is coming. Either I be aware of it and how it can be used, or ignorant of it and used against me. I prefer the former. So should you. #mortgage #mmca #teamloandepot #sales

Every homebuyer’s journey is unique. That’s why we created Rocket Logic – Synopsis, an AI-powered tool that’s all about giving clients a communication experience that’s tailored to them. It’s personal, it’s innovative and it’s going to change the game for homeownership.   Built on Amazon Web Services (AWS), Rocket Logic – Synopsis transcribes calls and gathers client information to learn their preferences while streamlining the time it takes to make decisions and solve problems for both the homeowner and Rocket team members.   With 65 million client calls annually, Rocket Logic – Synopsis will continue to ingest data and learn client preferences to evolve and expand its suite of tools, changing the way homeowners and homebuyers communicate with their lender.   Read more about Rocket Logic – Synopsis and check out the demo video here: 

Exclusive January Offer: Learn to Self Generate High-Value Mortgage and Financial Planning Appointments w/ AI & Digital Marketing ✨️ Exclusive Opportunity • I have two spots discounted by £800 available till end of Jan for two mortgage or financial planning businesses whose turnover over is 200k+pa and whose owners are willing to be the face of their firms and are eager to learn a new high-value skill to empower them to generate 5-10 high value, high converting mortgage or financial planning appointments per week in 3 months. • These owners should be able to dedicate three to five hours per week for me to teach them how to generate high-value mortgage and financial planning appointments through AI and digital marketing. Personalised Guidance • We will work closely together to develop a goal, a plan, and a strategy for execution. Satisfaction Guarantee • If you are not satisfied after three months, you don't pay. If this is you let's get on a Zoom for me to learn more about you and your business and if it's a good fit I'll show you how it all works and some of the results our clients have been achieving. Send me a message or email dan@danreddishconsulting.com

Empower your mortgage business with our STAR Marketing Studio – where innovation meets efficiency! 💡 Harness the power of AI-driven text creation and elevate your marketing game on social posts, flyers, and much more! Seamlessly craft compelling messages to engage clients and stand out in the market. Your success is our priority! 🏡✨ #orionlending #unlockopportunities #mortgagesuccess #expandingreach #mortgageprofessionals #marketingmaterials #ai

This is an amazing piece of tech we've built at Rocket. Watch the video in the link to see how this automates our client experience and lets our team members focus on our clients and not on documenting and searching notes. I can't imagine how transformative this would have been for my experience working in customer service back in the day. It was great to work with this team last month to tell the story of their innovative work. This is just a small piece of the puzzle of AI at Rocket. My team is finding ways to use AI each day to make us more productive and take away the tasks that bog us down. Even if you haven't started to embrace AI, you can dip your feet by using an AI service as your personal assistant and find ways to have it do unwanted and repetitive tasks. Just remember, don't upload any propriety or sensitive information when using these third-party and free services.

Generative AI is transforming the mortgage industry, offering efficiency and inspiration in marketing. From quick research to campaign creation, AI's potential is vast, but human oversight remains crucial. Dive into how mortgage professionals are navigating this evolving landscape. https://lnkd.in/geck-J4u

In a landscape where lead to loan efficiency and personalization are key, Conversational AI assistants, powered by Generative AI are redefining customer engagement, driving conversion rates, and emerging as indispensable tools for any forward-thinking mortgage marketer. #mortgagemarketing #generative #aiassistants