California Association of Public Information Officials (CAPIO)’s Post

Are you ready to take your business data analytics to the next level?📈Enrich your data with crucial geospatial context, empowering you to uncover insights that were previously hidden! All in one place. CleverMaps Data Marketplace is here to transform the way you utilize data for your business decisions: 🔍 Trusted and Verified Data: Our platform offers high-quality datasets rigorously verified for accuracy, ensuring you have reliable information for your analysis. 🛍️ Wide Range of Datasets: From administrative units to human mobility patterns, we've got it all. Explore our diverse collection tailored to meet your specific needs. 🌟 Unique Offerings: Dive into exclusive datasets like our Retail Exposure Index, crafted with our innovative methodology to gauge location attractiveness accurately. Enhance your analysis with our improved datasets such as demographics, purchasing power, points of interest, or human mobility, meticulously crafted for the most accurate location insights. 🖱️Start browsing our Data Marketplace to get more business insights: https://lnkd.in/ecwEWSeJ #LocationIntelligence #BusinessIntelligence #DataMarketplace #CleverMaps

174,000,000 UNIQUE VIEWERS 📲 We’ve had really good results on socials recently, with our reach now approaching around 2% of the world’s entire population. Take a look at our brief report below👇 #socialmedia #socialmediamanager #analytics

Just learned about the Simpson's Paradox - Ever saw a trend appearing in groups of population, but when you combine the population or when you divide the population in subpopulations, the trend disappears or reverses? Lets take a simple example, Combined Data: Campaign A: Achieved a 10% conversion rate (100 conversions out of 1000 clicks) Campaign B: Achieved a 15% conversion rate (150 conversions out of 1000 clicks) At first glance, Campaign B seems more successful. Now, let’s break down the data based on the type of ad placement: Placement X: Campaign A: Achieved a 20% conversion rate (80 conversions out of 400 clicks) Campaign B: Achieved a 10% conversion rate (60 conversions out of 600 clicks) Placement Y: Campaign A: Achieved a 5% conversion rate (20 conversions out of 600 clicks) Campaign B: Achieved a 20% conversion rate (90 conversions out of 400 clicks) Surprisingly, Campaign B has a higher success rate for Placement Y (20% vs. 5%), and Campaign A for Placement X (20% vs. 10%). This reversal in success rates when examining different ad placements versus the combined data exemplifies Simpson's Paradox! Data can be tricky—always dig deeper! #Marketing #DataAnalysis #SimpsonsParadox

🚀 𝐃𝐚𝐭𝐚 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐢𝐞𝐝 - 𝐖𝐞𝐞𝐤𝐥𝐲 𝐊𝐈𝐒𝐒 (𝐊𝐞𝐞𝐩 𝐈𝐭 𝐒𝐢𝐦𝐩𝐥𝐞 𝐒𝐭𝐮𝐩𝐢𝐝!) 🚀 22 - 𝐹𝑟𝑜𝑚 𝐷𝑎𝑡𝑎 𝑡𝑜 𝐷𝑒𝑐𝑖𝑠𝑖𝑜𝑛𝑠: 𝑊ℎ𝑦 𝑅𝑒𝑝𝑜𝑟𝑡𝑖𝑛𝑔 𝐷𝑟𝑖𝑣𝑒𝑠 𝐵𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝑆𝑢𝑐𝑐𝑒𝑠𝑠 Tired of making gut decisions? Let’s put your data to work! 📉 𝐂𝐮𝐭 𝐭𝐡𝐞 𝐋𝐨𝐰 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐞𝐫𝐬 Identify low-margin products and reallocate resources where they matter most. 📍 𝐎𝐩𝐞𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐒𝐩𝐨𝐭 Choose your next location based on data—not guesswork. Analyze demographics, sales, and local trends to hit the mark. 🚀 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 Find bottlenecks and inefficiencies in your processes. Make decisions fast, backed by solid data. With the right reporting, data isn’t just numbers—it’s your business GPS. 💡 Want to make data-driven decisions? Let's keep it simple, contact us. #KISSWeekly #DataSimplified #ReportingMatters #BusinessIntelligence #DataDriven #Azure #PowerBI #DataManagement 

Easily reach audiences in over 150 countries! 🌍 Conduct surveys with your target audience effortlessly and harness powerful analysis and reporting tools—all on one platform. Get in touch with us for a free demo!  https://lnkd.in/gbNu5XYb #SoutheastAsia #Data #Research #Analytics #DataAnalytics #MarketResearch #Survey #SurveySoftware

Feeling like a social media chameleon, constantly changing your style to fit in? Let YOUR data can be YOUR compass! Analyze your audience demographics OFTEN to create content that resonates with them, not just your ALGORITHM GOALS 🤓. Remember, authenticity is key! Need inspiration to find your voice? Go watch this video 👇🏾 #BeYouBoo #DataDrivenContent #DataDwellers

*** #NewDataViz *** Hello #datafam, #Day5 of #30DayChartChallenge Prompt: #diverging If you want to find out how American adults perceive demographic information and how close their estimate is to reality, then dive into this viz. Dataset was sourced from #MakeoverMonday W49|2022 Tableau Link: https://lnkd.in/dgthNfiS Thank you, Cédric Scherer and all the organizers of the challenge. It's just been 4 days and I have learned so much. 😊 #tableau #tableaupublic #datavisualization #demographic #estimates

Trade areas provide powerful insights for retail analytics, site planning, site selection and more. Read on for more details Unlock the power of strategic business transformation with Unacast's Enhanced Trade Areas Analysis! 🔐🚀 Understand the unique patterns of your market, discover why customers are attracted to your location, and optimize resource distribution and marketing tactics. Your success journey starts here ➡️ https://bit.ly/3UzaZSa #BusinessStrategy #TradeAreaAnalysis #LocationData #Unacast #TradeAreaData

I'm excited to share my latest project, where I analyzed the AdventureWorks dataset, a rich dataset provided by Microsoft. Using Power BI, I dove deep into sales trends, customer demographics, and product performance. This wide-ranging analysis provided valuable insights into sales patterns and customer behavior and identified key business growth and optimization areas. You can check out the full analysis and visualizations on my GitHub repository, https://lnkd.in/d7bcEFf3. Special thanks to Microsoft for providing such an insightful dataset, which made this exploration both challenging and rewarding. 💡📊 #PowerBI #DataAnalysis #AdventureWorks #DataScience #BusinessIntelligence #DataVisualization

📊 Excited to share my latest project where I leveraged Power BI to analyze sales dataset! 💼 I dove deep into the numbers, uncovering valuable insights and trends that will inform business strategy moving forward. From identifying top-selling products to understanding customer demographics, the power of data visualization in Power BI allowed me to present actionable recommendations to drive growth. Grateful for the opportunity to utilize such a powerful tool and contribute to data-driven decision-making. Looking forward to sharing more insights and continuing to add value through analytics. #PowerBI #DataAnalysis #BusinessInsights #SalesAnalytics 🚀