California Association of Public Information Officials (CAPIO)’s Post

Loved speaking at the PRWeek UK #pr360 conference today about all things measurement, insights and evaluation alongside the brilliant Clare Stafford. We spoke about best practice for measuring PR impact and proving its value back to the business. My top tips are: 1) Don't do PR for the sake of PR: Everything we do in PR should directly support brand goals. We want to create meaningful behaviour change with PR that supports brand efforts and in turn meets business objectives. Your PR measurement framework should be specifically tailored to support these goals. 2) Think about impact: Reach and volume are not good indicators of good PR. Reporting should look at quality measures such as key message penetration, sentiment and prominence as well as business impact measures like website traffic and sales. 3) Take stakeholders on the measurement journey with you: Make sure the relevant stakeholders understand what each measurement means, why it's important and how it supports your overall brand goals. If they understand it, they can better see the value of your work. Most importantly I survived my first time speaking at a conference... and even enjoyed it! 💁♀️ 💁♀️

🗞️ "Enhance your public image and manage your brand’s reputation with our expert PR and Reputation Management Services! At #DigitalSolutionsAxis, we specialize in crafting strategic PR campaigns and managing your brand's presence to ensure a positive image. Our team works diligently to address challenges, highlight achievements, and maintain your reputation in the spotlight. Let us handle the public narrative while you focus on your core business." #PRServices #ReputationManagement #BrandImage #PublicRelations #StrategicCommunication #ImageManagement #MediaRelations #CrisisManagement #BrandVisibility #DigitalSolutionsAxis #ReputationBuilding #PublicAffairs

Learn more about how we help our clients and the other parts of Pinkston, as well as learn how we can help you in your research needs! #research #publicpolicy #marketresearch #strategiccommunications

Can anyone truly be an expert at something that changes DAILY? The truth is, it’s impossible to be an expert in something that’s constantly evolving. But here's what we can be: strategic! While the landscape changes, the foundation remains. Understanding your audience, crafting the right message, and knowing how to leverage the right tools is what sets you apart. It’s less about knowing everything and more about knowing how to adapt, evolve, and use the fundamentals to your advantage. Check out the latest article where we talk about the basics, and the media relations tools to get the job done! #Media #PublicRelations #CommunicationStrategy #StrategicPR #PR #Marketing #Brand

Are you satisfied with your communications and PR experts- are they helping to add genuine value to your personal brand, your organization and business? Or simply aligning you with the noise on social media platforms? It is never simply about being visible - but the right kind of visibility, so it attracts your ideal customer and partnerships. #communicationexpert #prexpert #communicationscoach #brandbuilding

I've been spending a lot of time looking into #ai recently. I've also been studying #reputationmanagement texts like 'The Reputation Game' by Rupert Younger and 'Breaking Through' by Sally Susman. Being non-exec gives me more time for research... 🧐 Where these two worlds collide you will increasingly find #misinformation and #disinformation. It has never been more important to invest in your owned external channels for reputation management. The quote below from the most recent Bowen Craggs Index sums up why. "Evidence from stakeholders, including Bowen Craggs visitor research surveys for a wide range of big companies across countries and industries, is clear. The stakeholders that companies most care about – investors, employees, jobseekers, suppliers, and yes, customers – take these issues very seriously when sizing up whether they want to do business with them." Download the Index now: https://lnkd.in/e67gmdMG

This Wednesday, let's focus on refining our skills in PR and media buying. Embrace new strategies, tools, and trends to create impactful advertising campaigns and effective communication strategies. 🌟 #PRSkills #MediaBuying #ProfessionalGrowth

When you subscribe to P+ Measurement Services report, you gain access to comprehensive, data-driven reports that empower your brand with a complete understanding of your Public relations performance. Our reports include: ✅Media Coverage Analysis: A detailed breakdown of where and how your brand is featured across various media channels. ✅Sentiment Index Analysis: Insights into public perception and the emotional tone of your coverage. ✅Key Metrics: Measure the effectiveness of your PR efforts with metrics such as message penetration, geo-presence, trend analysis and more. ✅Competitive Intelligence: Stay ahead with in-depth analysis of competitors' media activities and positioning that goes beyond share of voice. ✅SWOT Analysis: Identify your brand’s strengths, weaknesses, opportunities, and threats. ✅Strategic Recommendations: Leverage tailored strategies to optimize your PR outcomes. These reports are crafted to provide you with actionable insights, enabling you to refine your PR strategy, enhance your brand visibility, and achieve measurable impact. Contact us to learn more. Olufunke.m@pplusmeasurement.com.ng

Authentically representing your audience in your communications efforts is paramount for building trust and connection. In 2023 an Edelman Trust Barometer survey even showed nearly 90% of consumers consider authenticity a key factor when choosing brands they support. In this month’s Industry Insights, our team had the chance to sit down with Lia Crabbe an account manager with The Show and Tell Agency, to dive into this topic deeper. ➡️ https://lnkd.in/gkfVKrVy #AgMarketing

Have you read July's Industry Insights yet? If the answer is no, don't worry! Now is the perfect time to catch up. It’s the perfect excuse for that ten-minute break you’ve been meaning to take. 👀 In this edition, Lia shares invaluable tips on using authentic imagery – a key element for enhancing your upcoming marketing and communications efforts. Don't miss out on her expert advice! #IndustryInsights #AgMarketing Crafted Communications – Content & Strategy