Calvin Scharffs’ Post

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Vice President Marketing | Marketing, Product, Strategy Consultant

I'm super excited about this new whitepaper. Please have a look and download if you want to market to Gen Zer's and learn more about the tipping point of multicultural influence in advertising.

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Today, we’re proud to release our newest whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. In collaboration with Horowitz Research, this study shows the influence that multicultural and diverse communities have on the brand choices of mainstream consumers – specifically Gen Z. The findings show that 81 percent of Gen Zers, the most diverse generation in history, say that multicultural and diverse consumers have a big impact on their brand choices. Understanding this generation is crucial for brands to drive revenue in the future and authentically connect with multicultural and diverse consumers. Read the press release: https://lnkd.in/gqyUXbak Download the white paper: https://hubs.ly/Q02rvtBy0 Thank you to our industry participants and academics who provided valuable insights: Alison Ciccione, McDonald's Mark A Prince Jr, dentsu Dr. Marcus Collins, University of Michigan Michael Roca, Omnicom Media Group Sheryl Daija, WeAreBRIDGE Kana Schmidt, Bayer MJ DePalma, Microsoft Advertising Thomaï Serdari, New York University Andrea Fischer, Bayer Consumer Health Natalie Shyu, dentsu Lashawnda Goffin, Colossus SSP Esther Uduehi, University of Washington Maria Vilchez Lowrey, Direct Digital Holdings Mark D. Walker, Direct Digital Holdings Caleb Pearson, McDonald's Arnetta Whiteside, Publicis Media #genz #multiculturalmarketing #diverseconsumers #DEI #drct #advertisingsolutions #marketingsolutions

Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing

Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing

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