Camerican International’s Post

Sharing this week's piece from my weekly column in Reputation Today i. which I muse over various facets of change This one is about the ubiquitous QR code that has silently engulfed our existence. #technology #consumerbehaviour #change #qrcode

As a recent #Marketing graduate I always keep a close eye on the latest trends and campaigns to keep informed. One area that continues to impress me is the use of CGI in campaigns. Here are two examples that caught my eye (and maybe raised an eyebrow) in 2024: 💫 Marks & Spencer: Their "Love Your Boobs" campaign cleverly leverages CGI to not only promote their sizing services but also celebrate body positivity in a truly impactful way and it is all over their social media and the iconic #London Bridge, (talk about the extra support). It's got people talking about much more than just clothes! Link to the Campaign: https://lnkd.in/e44xrM7s 💫 Netflix (France): I'm constantly impressed by the innovative ways Netflix uses to reach its audience with its marketing strategies. One recent campaign, particularly eye-catching, involved utilising CGI to promote the series "Griselda" in France. While the approach was a bit controversial, it also led to discussions about responsible advertising and potential misinterpretations. Link to the Netflix Promotion: https://lnkd.in/eFgdpTkM The main lesson from the latter campaign was It's crucial to remember that not all marketing tactics resonate with everyone. While pushing boundaries can be effective, it's essential to do so thoughtfully and responsibly. #SocialMediaMarketing #CGI #MarksandSpencer #Griselda #Netflix #Europe #MarketingCampaign

“Templafy does all the crap my marketing department wants to do very easily.” That’s what someone said about us on Reddit recently. And it’s true. Because here’s the problem. Getting people outside marketing teams to stay on brand and compliant in documents, presentations, and so on, is often a big headache. Have you ever considered the detrimental effect of client facing presentations not adhering to your corporate visual identity or company tone of voice? 😬 Going off-brand can cost you business and make you look unprofessional. For many of our clients, reputation and brand is everything. As an example, one of our customers has more than 400,000 employees. Imagine this: You’re the CMO, and your team have just created a whole new brand and identity. Now, the challenge is to get everyone to adapt to the changes. What often happens is that no one stays on brand, your team spends all their time being brand police, and the rollout ends up taking far too long ⏳ This is where Templafy comes in and does all that work for you—every department can access approved content and assets that can be updated in seconds. That way, all your marketing crap is just always on brand and compliant. Easy 👍 #onbrand #reputation #templafy Jasko Besic Tessa Dooper James Baldwin Rasmus Jensen Christian Lund Casper Emil Sciuto Rouchmann Lucy Westman

New on the Block 81 blog: Transform your brand with a comprehensive visual system! 🚀 Elevate beyond the logo to foster trust and recognition among consumers. #BrandIdentity #VisualSystem https://lnkd.in/gpgHEB_5

It can take years for a brand to grow, develop, and build trust with their customers. And the smallest of mistakes can absolutely shatter that trust. Want to know one of the most common mistakes that breaks that bond? Inconsistency. Brands are built on consistency, whether that’s: – How they look (visual identity) – How they sound (brand voice) – How they behave And if just one of these things isn’t consistent, sometimes that’s all it takes to start breaking that trust that took so long to build.

Get ahead with Nonstop Corporation! 🚀🌟 We're not just making logos, 🎨✨ we're creating your brand's future. 🌐 . . . . . #BrandEvolution #NonstopDesign #FutureBranding #CreativeIdentity #InnovativeLogo #BrandStorytelling #DesigningTomorrow #NonstopInnovation #DesignDestination #LogoMagic #CreativeJourney #NonstopCreativity #LogoLove #BrandEssence #BrandStrategy #VisualIdentity #DigitalBranding #CreativeAgency #LogoDesign #DigitalMarketing #GraphicDesign #CreativeMinds

The year 2023 was a year of many great things for Hopae. We have tirelessly worked towards realizing a grand vision to build the future of trust, the world with super seamless verification and authentication. At this point, we have gathered to reflect on the problems we aim to solve, the journey we have undertaken, and the direction forward. Join us as Ace Shim, our founder and CEO, and the team Hopae share our firsthand stories, captured in this series of videos. The first story of three is about our mission and vision. See why we started Hopae and how we are making the world better. https://lnkd.in/g5mtq8TP #Hopae #DigitalIdentity #DigitalWallet #EUDI #DigitalTrust #UniversalTrust

When deciding who you want involved in your video project, it's important to be diverse and get different perspectives. This is especially true nowadays, with diversity and social responsibility becoming more important for brand identity. #tetrafilms #vancouvervideoproduction

Allow us to navigate your brand's visual identity to new heights, amplifying its marketing efforts and strengthening its presence in the market. www.nexastrive.uk #NexastriveSolutions #NexaStriveRevolution  #BrandManagement #VisualIdentity #MarketingStrategy #BrandPresence #BrandMarketing #DigitalMarketingUK #BrandAwareness #MarketingAgency #UKBusiness #BrandSuccess

Why blend in when you can stand out? Instead of being a shadow, cast your own. Each brand has its own narrative, voice, and style - celebrate that! You are not going to get anywhere if you take the easy road of copying someone. We emphasize that authenticity isn’t just a practice, it’s a strategy. It’s the secret to forging deep connections, building trust, and making your brand unforgettable. And let’s be honest: trust is the cornerstone of all client relations. Your originality is your great asset so, start using it! #authenticty #bebold #marketingtips #streetstudio #streetteam #streetdesign #streetcreations #streetstudioway #yourcreativeteam #brandbuilders #yourabrand #branding #staycreative #brandcollaboration #designagency #brandagency #marketingagency #atlantabusiness