Campaigner’s Post

The landscape of US Data Privacy laws is ever-changing. Read my recap of the changes that 2023 brought as well as a look forward to what 2024 might have in store for email marketers on MailCon's latest blog: https://lnkd.in/evb8V-bN Campaigner SMTP

Federal Data Privacy Law Good For Online Marketers: Online marketers may be on the verge of finally obtaining a single, unified federal framework for consumer data privacy regulation. In April, a bipartisan coalition, with sponsors in both houses of Congress, introduced a draft of the American Privacy Rights Act (“APRA”), a proposed federal data privacy law. If passed, this bill would provide marketers with long sought after federal legal standards, pre-empting the patchwork regime created by the almost 20 state privacy laws currently in effect... By: Klein Moynihan Turco LLP #dataprotection #dataprivacy #privacy

Find out why this Federal Data Privacy Law is Good for Online Marketers here: https://lnkd.in/ex5vAJCQ #federaldataprivacy #marketers #dataprivacylaw

Privacy and Electronic Communications Regulations (PECR) Read more https://buff.ly/3VbeDDk #PECR#DataPrivacy#ElectronicCommunications#PrivacyRegulations#DataProtection#PrivacyCompliance#PECRCompliance#DigitalPrivacy #RegulatoryCompliance#DataSecurity#PrivacyLaw#GDPRandPECR#PrivacyPolicy#ConsentManagement#PrivacyStandards

Marketers of Aotearoa The Privacy Amendment Bill is moving towards becoming law. This may affect any company who collects customer information. The Bill introduces a new information privacy principle 3A . Its provisions will require us all to review our privacy policies and ensure any automated systems are amended to include notifying individuals that their data has been collected from June 2025 onwards. It is at the parliamentary select committee submissions stage. That's where you and I can help. The MA will be sending in a submission - deadline is 14th June 2024. Keith Norris FCIM is the expert in this area. Read his article from Marketing Association #Privacy #B2Bmarketing #marketing #CRM #customerdata

𝐄𝐧𝐬𝐮𝐫𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞: 𝐓𝐡𝐞 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐓𝐫𝐮𝐬𝐭 𝐢𝐧 𝐓𝐨𝐝𝐚𝐲'𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 In today's fast-paced and ever-evolving business environment, compliance is not just a legal requirement but a cornerstone of trust and credibility. As businesses navigate complex regulatory landscapes, maintaining a robust compliance framework is paramount to safeguarding both reputation and longevity. From data privacy regulations like GDPR and CCPA to advertising standards set by organizations like the FTC, compliance plays a pivotal role in shaping marketing strategies and safeguarding consumer rights. Ignorance is no excuse, and non-compliance can lead to hefty fines, reputational damage, and loss of consumer trust. Therefore, businesses must prioritize compliance at every step, from campaign conception to execution. Key Compliance Regulations Relevant to Marketing: 𝐆𝐞𝐧𝐞𝐫𝐚𝐥 𝐃𝐚𝐭𝐚 𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐢𝐨𝐧 (𝐆𝐃𝐏𝐑): GDPR governs the collection, processing, and storage of personal data of individuals within the European Union (EU). It requires businesses to obtain explicit consent from individuals before collecting their data, provides individuals with rights over their data, and mandates stringent data protection measures. 𝐂𝐚𝐥𝐢𝐟𝐨𝐫𝐧𝐢𝐚 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐀𝐜𝐭 (𝐂𝐂𝐏𝐀): CCPA is a state-level privacy law in California that grants consumers in California rights over their personal information. It requires businesses to disclose data collection practices, allow consumers to opt-out of the sale of their data, and imposes penalties for non-compliance. 𝐅𝐞𝐝𝐞𝐫𝐚𝐥 𝐓𝐫𝐚𝐝𝐞 𝐂𝐨𝐦𝐦𝐢𝐬𝐬𝐢𝐨𝐧 (𝐅𝐓𝐂) 𝐆𝐮𝐢𝐝𝐞𝐥𝐢𝐧𝐞𝐬: The FTC sets guidelines for advertising and marketing practices in the United States. It prohibits deceptive or unfair advertising practices, requires disclosure of material connections between advertisers and endorsers, and mandates truthfulness and transparency in marketing communications. 𝐂𝐀𝐍-𝐒𝐏𝐀𝐌 𝐀𝐜𝐭: CAN-SPAM regulates commercial email messages in the United States. It requires businesses to include accurate header information, provide recipients with a clear way to opt-out of receiving future emails, and prohibits deceptive subject lines or misleading content. 𝐂𝐡𝐢𝐥𝐝𝐫𝐞𝐧'𝐬 𝐎𝐧𝐥𝐢𝐧𝐞 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐀𝐜𝐭 (𝐂𝐎𝐏𝐏𝐀): COPPA imposes restrictions on the collection of personal information from children under the age of 13 online. It requires businesses to obtain parental consent before collecting personal information from children, provide parents with control over their child's information, and implement stringent data protection measures. #ComplianceMatters #EthicalBusiness #TrustAndTransparency #DataPrivacy #GDPR #CCPA #FTCGuidelines #CANSPAMAct #COPPA #RegulatoryCompliance #BusinessEthics #ConsumerProtection #MarketingCompliance #DataProtection #LegalCompliance

Does the new #Iowa Consumer Data Protection Act impact YOUR business? This #Data Privacy Law that passed in Iowa impacts how entities collect, process, and use #personal data from Iowa consumers. It’s similar to other US state laws, like the #California Consumer Privacy Act and #Colorado Privacy Act but it presents some unique obligations for businesses and other entities. Here’s a brief summary for you: 🤔There is NO minimum revenue threshold for this law, making it more likely to impact small businesses that don’t necessarily fall under other state laws that do use revenue as a baseline. ✅❎Iowa consumers have the right to opt into processing their #sensitive personal information and the right to opt out of targeted advertising. 📃You must present your consumers with a privacy notice (aka #Privacy Policy) that meets several requirements. So what will full compliance under the ICDPA look like? Check out the 🔗 to find out more! https://hubs.ly/Q028qXYD0

Rhode Island joins the ever-growing list of U.S. states to pass a comprehensive consumer data privacy law! The Rhode Island Daya Transparency and Privacy Protection Act enters into force in July 2026, here’s what your business needs to know to prepare: ✅ Update your privacy and cookie policies to meet all notification guidelines outlined by the law. ✅ Ensure you have ways for RI customers to opt out of the sale of their data, targeted advertising, and profiling ✅ Perform data protection assessments as needed when performing certain types of data processing. To learn more about this new law, including the fines and penalties for violating it, check out our helpful guide > https://hubs.ly/Q02NVgsn0

The fragmented data privacy reality that’s long been foretold is finally here for marketers. And with California’s landmark CCPA legislation settling into its fourth year and many more states rolling out similar legislation, brands and data providers across the industry face a growing risk of fines in the coming years. #marketingplanning #mediabuying #dataprivacy

Having a privacy policy on your website is not only a customer-friendly thing to do, but an ever-growing body of laws also requires it. ⚖️ The good news is that a service called Termageddon. 🔒 It makes adding a privacy policy to your site easy—and you can use our special discount promo code to save money. Our blog covers: ✅The reasons business owners need to consider privacy laws. ✅How Termageddon, a tool we recommend to clients, can help you meet privacy-related legal requirements. ⭐Our discount code to save on your Termageddon subscription. 🔗Click the link to learn more about why your website needs a privacy policy: https://ow.ly/tLh450R9L1h 👍If you have any questions or need any help, feel free to contact us. We're here to help you protect your website and your business. #privacypolicy #termageddon #website #business #compliance #tip