Campaigns & Elections’ Post

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In an era of AI and ever-growing polarization, making candidates seem authentic through creative messaging has become more difficult than ever. At C&E Creative Summit on February 13th in DC, we'll explore how campaigns can effectively generate genuine creative that resonates with voters. 🚀 Super Early Bird tickets are $295! Register by 11:59 PM EST on October 31st to save $500. Get Tickets:

"Win or lose, the weeks after Election Day can be some of the toughest." Jordan Lieberman, CEO of Powers Interactive, is up with a new piece on what campaign operatives can do to deal with the decrease in campaign activity post-election. Seasonal Affective Disorder Hits Consultants Different

With so many voters already decided on the presidential ticket, the down-ballot campaigns that run the most successful Get Out The Vote (GOTV) efforts will have an advantage. Our recent webinar explored three game-changing innovations with mobile phones that will cut through the noise and make an impact in the final weeks of the '24 cycle. Innovative GOTV Mobile Phones Solutions That Will Decide the 2024 Elections Partner post with TTHM (Telephone Town Hall Meeting) and Tele-Town Hall, LLC®.

In the final part of our 2024 Election Briefing Series, C&E spoke with two political strategists to evaluate the state of play at the top of the ticket as the presidential campaigns shift into GOTV mode, and what down-ballot campaigns need to do to stay focused on mobilizing voters between now and Election Day. Top Strategies for Winning the 2024 Ground Game

Campaigns flush from last-minute fundraising deluges can expect some outreach from out-of-home vendors looking to get placements up before the end of October. But for those getting back into the billboard game after not buying one since 2020, practitioners have a warning: prices have gone up. Billboards and Other OOH Inventory Await Last-Minute Ad Spend

Fundraising consultants may be on the frontlines for potential disruption by AI tools because of their use of copywriting and email coding — two tools generative AI platforms offer clients. But some Democratic practitioners are saying their experience this cycle shows just how far away the platforms are from replacing human creatives. Political Fundraisers Are Safe from AI (For Now)

Republicans should consider how they balance highlighting their “election integrity” effort with their GOTV push in the final weeks of the campaign. That’s because many low-propensity GOP voters likely end up forgoing early vote options altogether. That leaves all the pressure to get them out to the polls left to Election Day itself. GOP Strategist: ‘Election Integrity’ Can’t Eclipse GOTV in Tight Contests