Brands have more power than governments to make a difference. How brands can leverage their influence to create meaningful societal change, ensuring authenticity and measurable impact in their initiatives. dentsu. https://brnw.ch/21wLcEA #partnercontent #brands #impact
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Purpose economy is going to be 10X more important in the coming years. Brands are either going to be purpose-led, or be dismissed. The top brands? They’re the ones fueled by a mission to make the world a better place, no matter how small the change. They stand out by being different, authentic, transparent, and consistent at every touchpoint. In a fast-evolving world, people can spot the long-term commitment that purpose brings. They feel their passion, which creates trust, loyalty and long-term value. #brandpurpose #marketingcommunications
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🌏 Every industry can contribute to a more sustainable future. This #WorldEnvironmentDay, we're sharing a new report that explores how we can reshape the role of #advertising to serve both people and planet. Over the past year, Andreana Drencheva and Elisa Alt at King's College London worked alongside Purpose Disruptors, The RSA (The royal society for arts, manufactures and commerce) and other visionary partners to discover creative solutions that could transform the industry. Their report 'Towards Reimagining Advertising' aims to empower people from all industries and promote positive social and environmental change. 📢 Five key suggestions from the report: 1) Invest in and support changemakers at all levels to lead courageous transformation. 2) Forge collaborative networks to challenge norms, exchange knowledge, maintain momentum, and pool resources. 3) Redirect creativity to craft outputs that drive positive social and environmental impact. 4) Support clients on their transformation journeys and partner (only) with progressive clients. 5) Pioneer circular, long-term, and radically innovative business models for agencies, media, and brands. Read the full report here: https://lnkd.in/eK9QenJP If you're a sustainability champion in the advertising ecosystem, Andreana and Elisa would love to hear from you. Comment below if you'd like to contribute to this ongoing research or tag someone who might 👇 #AdvertisingEcosystem #GreenFuture
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We build future-ready brands with #clarity, #purpose, and #impact. We're not just #brandconsultants but strategic allies in a dynamic world. Passionate and invested, we partner with CEOs, visionaries, executive teams and agencies, guiding you through game-changing transitions. We're all about #sustainable, transformative growth. We uncover extraordinary opportunities to reinvent your brand and business together. From the spark of defining your #higherpurpose to charting impactful strategies and bringing them to life, our custom-crafted solutions cover the exciting #branding journey. With Firstwater Advisory by your side, shape a future that's successful, meaningful and measurable. This is #BrandValueCreation! 🔗https://firstwater.ae
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A white-hot trend, sustainability is one of the defining qualities of a brand in 2023. Younger audience especially look forward to positive social contributions made by a brand before pouring emotional investment into them. Novus Insights helps you map out your brand’s journey to sustainability, from gauging the market to formulating a strategy. Reach out to contactus@novusinsights.com to know more. #NovusInsights #MarketResearch #Strategy #Sustainibility #Branding #PositiveChange
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Change is on the horizon. Rebranded. We are thrilled to unveil a significant chapter in our journey – the evolution of our marketing agency into Because Group. 🌐✨ In an industry driven by 'why,' we've embraced this ethos to its core, encapsulating our belief in purpose-driven marketing. Why "Because"? Because it matters. Because it shapes narratives. Because it defines success. Why Us? At Because Group, we are not just marketers; we are strategists, visionaries, and your dedicated partners in navigating the global marketplace. International Ventures: Our reach extends far beyond borders. From iconic metropolises to emerging markets, our projects resonate on a global scale, blending cultural nuances with a universal appeal. Decoding 'Why': Ever wondered about the 'why' behind the 'why'? We specialize in unraveling the essence of your brand, shaping compelling narratives that resonate with your audience and drive meaningful engagement. Join us in this exciting phase of our journey as we continue to redefine industry standards. #BecauseGroup #MarketingEvolution #GlobalImpact #DefineYourPurpose
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Take a look at Forbes's list of America's Best Brands for Social Impact in 2023. Great to see this showcase of companies doing well by doing good. #socialimpact #socialentrepreneurship
Have you read Forbes's list of America's Best Brands for Social Impact in 2023? These brands are leading the way in making a positive impact on society and the environment. Check out the article to learn more about these inspiring companies and their commitment to social responsibility >>> https://lnkd.in/e_Jn_aje #SocialImpact #CSR
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We asked Emma what she thought of our services in Impact Branding Consulting. Here's what she said! 👇 "Impact Branding has made a remarkable difference and dramatic change in my mindset both professional and personal. Coach Natasha Davis is full of wisdom and in my opinion has my best interest at heart. If you are tired of struggling try Impact Branding Consulting." ⚠️ Like Emma, do you want to ditch the struggle and gather insights with an expert? Try it for FREE! Explore our Power Chat! 30 minutes, on us! ➡️ https://buff.ly/3IKdkEA #ClientTestimonials #ImpactBrandingConsulting #ImpactBranding #ChiefVisionary #IBCWorks #BusinessGrowth #MindsetMatters #MovingForward #ChangingLives #USA #Global #Georgia
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Have you read Forbes's list of America's Best Brands for Social Impact in 2023? These brands are leading the way in making a positive impact on society and the environment. Check out the article to learn more about these inspiring companies and their commitment to social responsibility >>> https://lnkd.in/e_Jn_aje #SocialImpact #CSR
Best Brands For Social Impact 2023
forbes.com
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In today's competitive business landscape, where customers are inundated with choices, how does a brand stand out? The secret isn't just in innovative products or cutting-edge services; it's in the very heart of your brand's mission. It's about being purpose-driven. A study by Cone Communications found that nearly 90% of consumers are more likely to trust and remain loyal to brands that actively support social and environmental issues. The message is clear: purpose matters. But why? When a brand commits to societal causes, it does more than just sell – it resonates. It taps into the collective conscience of its audience, aligning not just with their needs but with their values. This alignment isn't just good ethics; it's good business. Here’s the crux: A purpose-driven approach fosters enhanced brand reputation. Customers and stakeholders develop a higher regard for companies that don't just exist for profit but contribute positively to societal issues. It's about building a legacy of trust, respect, and authenticity. As marketers, we're in a unique position to steer our brands into this purpose-driven era. It's about narratives that transcend products, stories that echo in the corridors of societal change, and missions that extend beyond balance sheets. Action Step: Take a moment to reflect on your brand’s core values. How are they aligned with the broader societal issues of our time? How can your brand contribute to, and lead in, these conversations? The answers to these questions could redefine your brand's trajectory and legacy. Let's embrace purpose. Let's build brands that aren't just remembered for what they sell but respected for the change they drive. #BrandReputation #PurposeDriven #MarketingStrategy #SocialResponsibility #BusinessGrowth
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We are creating a website and a mobile application. Crafting your digital dreams for your business growth.
Empowering Brands, Amplifying Success in the Digital Age
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