Campari Group’s Post

I'm so proud to work for HEINEKEN USA and to share the 3rd installment of our "Behind The Label" initiative! The alcoholic beverage industry is ripe with opportunities to pursue a successful and meaningful career. This is why, with our third installment of The HEINEKEN Company USA’s Behind the Label: “Redefining What it Means to Work in the Alcoholic Beverage Industry,” we’re spotlighting the diverse talent and career opportunities within our industry. Through our research, we found that most people find our industry appealing and forward-thinking but we uncovered some misconceptions about the types of roles that are needed and the opportunities for career growth. Roles within the alcoholic beverage industry span beyond on-premise roles and product development -- and is not bound by gender, race or area of expertise. You can read the full 2023 report below. Let’s have a conversation – what were your biggest takeaways? #heinekenusa #careerinbeer

The latest half-year 2024 results of Heineken show that we are the global leaders in the Low and No Alcohol Category with Heineken® 0.0 growing by double digit figures. #Heineken00 #EnjoyResponsibily #DrinkResponsibily

BIG NEWS🎉: I became a Digital Partner for Aperol🍊 joining the incredible Campari Group family. Already it has been an absolute pleasure to be part of something so new, groundbreaking and incredibly exciting. The best is yet to come! The partnership sees my love for the drinks industry, L&D and my new found social media presence come together to create one beautiful teaching moment. As we seek to teach how to make the Perfect Serve. In my bid to one day revolutionise the drinks industry, I hope to see a future in which drinks companies redefine their marketing approach and personalities they partner with - investing in young industry talent. Propelling future industry leaders to break the mould. Shaping talent with their core values while using the opportunity to learn about this ever changing digital world and the new knowledge they can bring to the table. My dream is that one day the term “Mixologist” will be something completely different. Not something that we in the industry cringe at the mentioned of the term. #foodandbeverage #marketing #contentcreator

Heineken excels as the most consistent brand thanks to their appearance in the Top 30 for the last five years! 🍻 Their forward-thinking approach extends beyond traditional beer, embracing innovations like offering Heineken 0.0% beer. This adaptability allows them to stay relevant and meaningful in a rapidly evolving market. 👉 Download the full BrandZ report to Explore Heineken's journey to the top! https://lnkd.in/dgvB6yev #Heineken #BrandLeadership #InnovativeThinking #BrandZNL2024

Heineken excels as the most consistent brand thanks to their appearance in the Top 30 for the last five years! 🍻 Their forward-thinking approach extends beyond traditional beer, embracing innovations like offering Heineken 0.0% beer. This adaptability allows them to stay relevant and meaningful in a rapidly evolving market. 👉 Download the full BrandZ report to Explore Heineken's journey to the top! https://lnkd.in/dTeZnXT2 #Heineken #BrandLeadership #InnovativeThinking #BrandZNL2024

A Toast to New Beginnings: Beam Suntory bids adieu to Courvoisier, handing the reins over to Campari for a staggering $1.2 billion. Dive into this landmark deal reshaping the spirits industry! #Courvoisier #Campari #SpiritsIndustry #BeamSuntory #BusinessDeal #LuxuryBrands #CognacMarket #StrategicAcquisition #GlobalBusiness #IndustryTransformation

Heineken excels as the most consistent brand thanks to their appearance in the Top 30 for the last five years! 🍻 Their forward-thinking approach extends beyond traditional beer, embracing innovations like offering Heineken 0.0% beer. This adaptability allows them to stay relevant and meaningful in a rapidly evolving market. 👉 Download the full BrandZ report to Explore Heineken's journey to the top! https://lnkd.in/efbjyDGf #Heineken #BrandLeadership #InnovativeThinking #BrandZNL2024

🍻 Heineken's Surprising Move: Sells Russian Business for 1 Euro! 🇷🇺 In a headline that's making waves, Dutch brewing giant Heineken has sent shock-waves through the industry by announcing the sale of its Russian business for a mere 1 euro 🍺 On Friday, the company dropped a bombshell, revealing its decision to offload its Russian operations. This move has left industry watchers buzzing with questions about the motivations behind such a drastic step. As the details unfold, it's fascinating to witness the dynamics at play in the global business landscape. Keep an eye on this captivating narrative and its potential ripple effects! #business #strategy #ideas

Heineken excels as the most consistent brand thanks to their appearance in the Top 30 for the last five years! 🍻 Their forward-thinking approach extends beyond traditional beer, embracing innovations like offering Heineken 0.0% beer. This adaptability allows them to stay relevant and meaningful in a rapidly evolving market. 👉 Download the full BrandZ report to Explore Heineken's journey to the top! https://lnkd.in/eruXQu7D #Heineken #BrandLeadership #InnovativeThinking #BrandZNL2024

Heineken sold its Russian business for a symbolic amount of 1 euro. Seven breweries and 1800 employees were acquired by a Russian packaging and cosmetics company. The new owner is required to settle an intra-group debt of approximately 100 million euros. Despite the anticipated losses amounting to 300 million euros, Heineken considers this approach more favorable than a complete loss of control over its Russian assets. Another major global beer producer, Carlsberg, was unable to do the same — its Russian assets were taken over by Putin's state. You can see a full list of alcohol industry companies that have already ceased their operations in Russia: https://bit.ly/3qOeidC