Campari Group’s Post

Years of consistent communication, effort, and belief in the strategy. One of my favorite examples I give to people when they suggest changing the strategy, campaign, or hero drink after just two, three months of execution. Campari success illustrates the importance of patience and perseverance in marketing and strategy implementation. #consistency #Idontchangestrategyeverymonth #strongbrand

This summer, the Aperol Spritz is making waves in the beverage industry and capturing the hearts of consumers worldwide. This classic Italian cocktail, featuring a vibrant blend of Aperol, Prosecco, and a splash of soda water, garnished with an orange slice, is the epitome of refreshing elegance. Consumers are increasingly gravitating towards beverages that offer both a delightful taste and a visually appealing presentation. The Aperol Spritz perfectly meets this demand with its light, citrusy flavor and striking color. This trend reflects a broader movement in the beverage industry towards low-alcohol, high-flavor options that cater to a sophisticated palate. As the cocktail of choice for summer 2024, the Aperol Spritz not only exemplifies the fusion of tradition and innovation but also highlights the growing consumer preference for experiences that are both enjoyable and shareable. The popularity of this drink underscores a significant trend in the beverage market: the rise of drinks that enhance social moments and promote a sense of casual sophistication. 🍊 #AperolSpritz #ConsumerTrends #SummerFavorites #BeverageIndustry #CocktailTrends #MarketInsights

𝑻𝒉𝒆 𝑩𝒂𝒍𝒂𝒏𝒄𝒆, 𝑻𝒓𝒂𝒅𝒊𝒕𝒊𝒐𝒏 𝒘𝒊𝒕𝒉 𝑬𝒍𝒆𝒈𝒂𝒏𝒄𝒆. The Perfect Negroni Recipe Ingredients: 30ml Gin (a smooth, botanical-forward gin works best) 30ml Campari (for the classic bitterness) 30ml  Sweet Vermouth (choose a rich, aromatic variety) Orange peel or twist for garnish Ice (preferably a large cube for a refined look) Method: 1. Chill the Glass: Begin by chilling a rocks glass (similar to the one in the image) for a few minutes.  2. Combine Ingredients: In a mixing glass, add gin, Campari, and sweet vermouth. Fill with ice and stir gently for about 20-30 seconds. This ensures a silky, well-blended drink. 3.Strain: Strain the mixture into the chilled glass over a large ice cube. The single, large ice cube slows dilution, keeping the drink cold and crisp longer, as seen in the image. 4. Garnish: Peel a fresh orange, forming a spiral or twist similar to the intricate garnish in the image. Express the oils by gently squeezing the peel over the drink, then place it gracefully over the rim of the glass. You can also add a cherry for an extra pop of color, as shown. This Negroni embodies balance and bold flavor, with the perfect visual flair for Negroni Week! #NegroniWeek #NegroniLove #GinAndCampari  #VermouthDelight  #CheersToNegroni  #NegroniTime  #CampariCocktail  #SweetVermouth  #GinLover  #NegroniMagic

𝑻𝒉𝒆 𝑩𝒂𝒍𝒂𝒏𝒄𝒆, 𝑻𝒓𝒂𝒅𝒊𝒕𝒊𝒐𝒏 𝒘𝒊𝒕𝒉 𝑬𝒍𝒆𝒈𝒂𝒏𝒄𝒆. The Perfect Negroni Recipe Ingredients: 30ml Gin (a smooth, botanical-forward gin works best) 30ml Campari (for the classic bitterness) 30ml  Sweet Vermouth (choose a rich, aromatic variety) Orange peel or twist for garnish Ice (preferably a large cube for a refined look) Method: 1. Chill the Glass: Begin by chilling a rocks glass (similar to the one in the image) for a few minutes.  2. Combine Ingredients: In a mixing glass, add gin, Campari, and sweet vermouth. Fill with ice and stir gently for about 20-30 seconds. This ensures a silky, well-blended drink. 3.Strain: Strain the mixture into the chilled glass over a large ice cube. The single, large ice cube slows dilution, keeping the drink cold and crisp longer, as seen in the image. 4. Garnish: Peel a fresh orange, forming a spiral or twist similar to the intricate garnish in the image. Express the oils by gently squeezing the peel over the drink, then place it gracefully over the rim of the glass. You can also add a cherry for an extra pop of color, as shown. This Negroni embodies balance and bold flavor, with the perfect visual flair for Negroni Week! #NegroniWeek #NegroniLove #GinAndCampari  #VermouthDelight  #CheersToNegroni  #NegroniTime  #CampariCocktail  #SweetVermouth  #GinLover  #NegroniMagic

HISTORY OF "Aperol Spiritz" 🍊 The Aperol Spritz is an iconic Italian cocktail with a rich history. Originating in the Veneto region of Italy, its roots can be traced back to the early 20th century. Aperol, the key ingredient, was created in 1919 by the Barbieri brothers, Luigi and Silvio, in Padua. They crafted this bitter orange aperitif with a unique blend of herbs and roots, which has remained unchanged since its creation. The concept of the "spritz" dates back even further to the 19th century during the Austrian Empire's occupation of northern Italy. Austrian soldiers and officials would dilute Italian wines with a splash ("spritz" in German) of water or soda, making the wines lighter and more palatable for their tastes. The modern Aperol Spritz, combining Aperol, prosecco, and soda water, began gaining popularity in the 1950s. It became widely recognized as a refreshing, low-alcohol drink perfect for social occasions and aperitivo (pre-dinner drinks) culture. The cocktail saw a resurgence in global popularity in the 2000s, partly due to a successful marketing campaign by the Campari Group, which acquired Aperol in 2003. Today, the Aperol Spritz is enjoyed worldwide, known for its bright orange hue and refreshing, slightly bitter taste. #Cocktails #historyfacts #cocktailercipes #cocktaillovers #AperolSpritz

We'd have to disagree with the the notion that the Spritz is losing its charm. The Aperol Spritz remains a powerhouse, being the favorite cocktail in 22 states according to Forbes. In Italy, over 300,000 Aperol Spritzes are sold daily just in the Veneto region. Globally, its popularity is undeniable. Variations like the Hugo, Limoncello, and Pomelo Spritz offer exciting alternatives, to please any palate. One thing is for certain - the Spritz endures for a reason. They are a refreshing, versatile cocktail and it isn't going anywhere anytime soon. What are your thoughts? Do you prefer think the spritz will continue to stand the test of time? And if so, what is your favorite type of spritz?

Today we will reach 28° degrees C in some countries that’s a heat wave. Time to break out the perfect Spritz. The Aperol Spritz is a refreshing, light cocktail perfect for warm weather or as an aperitif. Here’s how you can make the perfect Aperol Spritz: Ingredients: 3 parts Prosecco 2 parts Aperol 1 part soda water Ice cubes Orange slice for garnish Instructions: 1. Fill a glass with ice: Use a large wine glass or a balloon glass for the best experience. 2. Add Prosecco: Pour 3 parts Prosecco over the ice. 3. Add Aperol: Pour 2 parts Aperol into the glass. 4. Top with soda water: Add 1 part soda water. 5. Garnish: Stir gently to combine and garnish with a slice of orange. Tips: - Use good quality Prosecco for the best taste. - Adjust the proportions slightly to taste if you prefer a sweeter or more bitter drink. - Serve immediately to enjoy the fizz and freshness. Enjoy your perfect Aperol Spritz! #weekend #spritztime #fridayvibes #aperolspritz

Iconic Sips: Comparing Aperol Spritz and White Port & Tonic. Despite its unique taste and charm, the white Port & Tonic does not match the widespread popularity of the Aperol Spritz. The latter, with its instagrammable orange hue, epitomises Italian glamour and has become a symbol of trendy aperitivo culture. In contrast, the white Port & Tonic offers a different experience. Portugal, currently in vogue, brings its unique appeal with this drink. Made with white port, tonic water, and a twist of citrus, it boasts a depth and complexity that appeals to discerning palates. The white Port & Tonic is rustic yet chic, charming in its simplicity, though not as instantly eye-catching as its Italian counterpart. White Port & Tonic will always denote a distinguished choice, even though it might never reach same level of popularity as the Aperol Spritz as a go to aperitif, it remains a drink that’s appreciated for its unique qualities, maintaining a niche but enduring appeal.

Yesterday it came to my attention that not everyone knows how to make an Aperol Spritz. Or even what it is. 😱 Instead of writing about music industry trends as I normally do... Today, I'm making a public service announcement. Below is the recipe for how to make a basic & good Aperol spritz. We all need to do our part to spread this knowledge… Trust me… Your next party hosts will be far more appreciative if you whip up one of these. Instead of bringing another six pack of hard seltzer. I didn't know what an Aperol Spritz was until a few years ago… But those were the dark ages. And now I'm enlightened. INGREDIENTS 1. Aperol 2. Prosecco 3. Club Soda 4. Fresh orange slice RECIPE 1. Put ice in a balloon glass 2. Add 3 parts Prosecco 3. Add 2 parts Aperol 4. Add 1 part soda (just a splash, really) 5. Use the orange slice as garnish For a Twist, swap Limoncello or Finocchietto (wild fennel liquor) for Aperol. I want to “land” this LinkedIn post like Simone Biles lands a vault… So, let me now pivot into 3-points that look at the Aperol's recent success & business highlights. (Know your platform, my friends…) FIRST, surging popularity. The spritz has skyrocketed in popularity, entering the top 10 most-ordered cocktails at US bars. Sales indicate a notable growth trend, with spritz sales starting earlier in the year and peaking in the summer months. SECOND, cultural cachet. The spritz's appeal extends beyond its taste, aligning with other consumer trends such as low-alcohol cocktails and being featured prominently in popular media like HBO's "The White Lotus." (Have you seen season 2, btw?) Italian liqueur brands like Campari and Aperol attribute their success to increased awareness and a growing preference for aperitivo rituals. THIRD, market expansion. The competitive landscape has seen the entry of new players like Amante 1530, backed by music icon Sting, aiming to capitalize on the spritz's popularity and offer a unique alternative to consumers, indicating the ongoing vibrancy and growth within the spritz category. Cin cin! #enjoyyourlife

Today we will reach 28° degrees C in some countries that’s a heat wave. Time to break out the perfect Spritz. The Aperol Spritz is a refreshing, light cocktail perfect for warm weather or as an aperitif. Here’s how you can make the perfect Aperol Spritz: Ingredients: 3 parts Prosecco 2 parts Aperol 1 part soda water Ice cubes Orange slice for garnish Instructions: 1. Fill a glass with ice: Use a large wine glass or a balloon glass for the best experience. 2. Add Prosecco: Pour 3 parts Prosecco over the ice. 3. Add Aperol: Pour 2 parts Aperol into the glass. 4. Top with soda water: Add 1 part soda water. 5. Garnish: Stir gently to combine and garnish with a slice of orange. Tips: - Use good quality Prosecco for the best taste. - Adjust the proportions slightly to taste if you prefer a sweeter or more bitter drink. - Serve immediately to enjoy the fizz and freshness. Enjoy your perfect Aperol Spritz! #weekend #spritztime #fridayvibes #aperolspritz