Campari Group’s Post

What is an #original? Those who are not inspired to do things just for status or for show. It's those who are unapologetically themselves, driven by the innate need to #create and desire to be expressive. They understand that the creative process is a cause within itself, built on #curiosity, #collaboration, and #commitment to a higher purpose. They understand that life-long #learning naturally brings forth new #perspectives, and these perspectives must be birthed into the world. In this campaign, we capture and celebrate this essence of originality through #Espolòn #Tequila. #Salud 🍸

Brand Development

Destino Al Siglo de Passion (171x50) Since 1912, Arturo Fuente has been a part of cigar history, starting their first factory in Ybor City, primarily using Cuban tobaccos to create their blends. Many challenges have happened along the brand’s story, including revolutions, fires, crises, and even the Great Depression. However, the brand has remained strong and is now a symbol of quality, craftsmanship, and legacy, currently in its fourth generation within the same family. To celebrate this legacy on their 100th anniversary, the Destino al Siglo was released, featuring tobaccos from the traditional Chateau de la Fuente. The wrapper comes from Ecuador (likely a sungrown). I was very excited to smoke this cigar; I bought it in the Dominican Republic during my last visit in December, and since then, I had been planning to smoke it but couldn’t find the right occasion! Then I realized that any day is a proper day if we have the right mindset. From beginning to end, the cigar was an excellent choice. The draw, which I’d describe as “medium to easy,” produced good quantities of smoke with a nice body, allowing to taste a lot of flavors in each puff. In terms of flavors, I got some cedar, hay, and a very pleasant sweetness like biscuit/caramel/vanilla at times, with nutty notes also present throughout the tasting. The strength develops significantly along the cigar; you can really feel the power in the second third. This is definitely not a cigar for amateurs; it would be like giving a 3rd gen Dodge Viper to a new driver. However, once you learn to respect and handle a strong, complex, and bold cigar, you’re good to go, and chances are you’ll be pleasantly surprised by the end. . . #arturofuente #dominicanrepublic #legacy #history #onlyfuenteisfuente

🚀 Exciting News! 🚀 I'm thrilled to announce that Curamia Tequila is raising capital to fuel my quest to bring Mexico the way I know it to the USA. 🇲🇽 My mission is to share the beauty of the Mexican spirit in the cleanest form possible – one that is not only better for us but also for the environment. 🥃💚 Curamia Tequila isn't just a brand; it's my passion and commitment to honoring Mexican craftsmanship and tradition. With our award-winning tequila crafted from 100% blue Weber agave and our dedication to sustainability, authenticity, and quality, we've already made waves in the industry. 🌊 But we're just getting started! Now, as we embark on the next phase of our journey, we're seeking strategic partners who can help us scale our operations, expand our reach, and elevate the Curamia brand to new heights. 💼💡 If you're an investor who shares my passion for premium spirits, sustainability, and innovation, I'd love to connect with you! Together, we can write the next chapter in the story of Curamia Tequila and toast to success. 🎉🚀 Cheers to sharing the beauty of Mexico and creating a better future, one sip at a time! 🥂💫 #CuramiaTequila #RaisingCapital #InvestmentOpportunity #PremiumTequila #Sustainability #Craftsmanship #Innovation #StrategicPartnership

In my latest for InsideHook, I explore the concept of “rancho unico” or single-estate tequilas. What do these terms mean and why does this movement matter? https://lnkd.in/gZDNuP_J  #tequila #mexico

Big Moves in Spirits Industry! The acquisition of Ilegal Mezcal by Bacardi is indicative of a pivotal shift in the artisanal spirits sector, illustrating the increasing allure and recognition of the value of these unique spirits among major industry players. This influx of corporate venture, private equity, and venture capital is a double-edged sword. While it heralds potential innovation and growth, it also brings with it the risk of eroding artisanal traditions, compromising sustainability and quality, and overshadowing the craftsmen and women behind the spirits. Herein lies the crucial role of technology! By integrating innovative solutions, we have the opportunity to empower spirit producers, safeguard the rich traditions and sustainability intrinsic to artisanal spirits, and foster transparency and authenticity. A digital platform can be a conduit connecting global consumers directly with the roots of these traditions, creating a thriving community committed to quality and sustainable growth. Envision an industry where artisanal traditions are not only preserved but revered; where buyers from every corner of the globe are seamlessly connected to these traditions; where sustainability isn’t a buzzword, but a foundational principle. This isn’t just about a platform; it’s about a paradigm shift to ensure that the soul of artisanal spirits isn’t diluted in the wave of corporate expansion. As we contemplate the future, how can we, as a collective, harness technology to strike the delicate balance between preserving tradition and fostering innovation, ensuring that the essence of artisanal spirits remains untarnished in this rapidly evolving landscape? #ArtisanalSpirits #Sustainability #Tradition #Innovation #SpiritsIndustry #Technology Maguey Exchange

Tecán Tequila: Time for a change Tecán Tequila is more than a drink; it's a commitment to quality and a challenge to the status quo. No more settling for mixtos – they're embracing the richness of 100% Blue Weber Agave, eliminating the need for salt and lime to enjoy the perfect sip. Netherlands, their origin: in a region where mixtos dominate, Tecán emerges to break the mold. They are flipping the script on the negative stigma surrounding tequila, introducing a world of premium quality that deserves to be celebrated. Breaking Barriers: Tecán opens the doors to an elevated tequila experience, transcending expectations and inviting you to savor genuine moments of connection and joy. Bringing People Together: whether it's a small gathering or a significant life event, Tecán is there to enhance your celebrations.

🥃 Exciting Times in the Whisky World! 🥃 The piece, titled "Glenmorangie: A Tale of Tokyo," takes us on a journey through the vibrant and dynamic whisky culture in Tokyo, shedding light on how the demand for fine spirits is shifting towards a younger audience. 🎨 Artistry Meets Whisky 🥃 What truly caught my attention was the artistic aspect of this transformation. The artwork featured on the box and bottle reflects this paradigm shift. It's a testament to how the whisky industry is embracing innovation and creativity, making its products more appealing to a younger demographic. As we can see, whisky is no longer confined to tradition and age-old stereotypes. The new generation of whisky enthusiasts is keen on exploring unique and visually engaging experiences. This trend is revitalizing the industry, bringing fresh perspectives and energy into the world of Scotch. 🌟 Embracing Diversity 🌟 Moreover, "Glenmorangie: A Tale of Tokyo" demonstrates the global appeal of whisky, showing that it transcends borders and cultures. The blend of Japanese and Scottish whisky traditions is a fascinating example of how diversity and collaboration can drive the industry forward. It's heartening to witness the whisky community's readiness to adapt to changing preferences, and it's a reminder that innovation and inclusivity are key to ensuring the industry's continued success. So, raise your glasses to this exciting evolution in the world of whisky! Let's keep celebrating the spirit of creativity, diversity, and innovation that is attracting a younger audience to the wonderful world of Scotch. Cheers to the future of whisky! 🥃🌍🎨 #Whisky #Innovation #Diversity #Glenmorangie #Artistry #YoungAudience #Cheers #whiskysolutions

Experience luxury and authenticity with Bandero Tequila, the ultimate blend of tradition and flavour. Learn more on our blog and elevate your tequila game!

🥃 Exciting Times in the Whisky World! 🥃 The piece, titled "Glenmorangie: A Tale of Tokyo," takes us on a journey through the vibrant and dynamic whisky culture in Tokyo, shedding light on how the demand for fine spirits is shifting towards a younger audience. 🎨 Artistry Meets Whisky 🥃 What truly caught my attention was the artistic aspect of this transformation. The artwork featured on the box and bottle reflects this paradigm shift. It's a testament to how the whisky industry is embracing innovation and creativity, making its products more appealing to a younger demographic. As we can see, whisky is no longer confined to tradition and age-old stereotypes. The new generation of whisky enthusiasts is keen on exploring unique and visually engaging experiences. This trend is revitalizing the industry, bringing fresh perspectives and energy into the world of Scotch. 🌟 Embracing Diversity 🌟 Moreover, "Glenmorangie: A Tale of Tokyo" demonstrates the global appeal of whisky, showing that it transcends borders and cultures. The blend of Japanese and Scottish whisky traditions is a fascinating example of how diversity and collaboration can drive the industry forward. It's heartening to witness the whisky community's readiness to adapt to changing preferences, and it's a reminder that innovation and inclusivity are key to ensuring the industry's continued success. So, raise your glasses to this exciting evolution in the world of whisky! Let's keep celebrating the spirit of creativity, diversity, and innovation that is attracting a younger audience to the wonderful world of Scotch. Cheers to the future of whisky! 🥃🌍🎨 #Whisky #Innovation #Diversity #Glenmorangie #Artistry #Cheers #whiskysolutions