#InnerBeauty is all over the city! To mark our 90th anniversary, Canali has launched an out-of-home campaign, adorning some of Milan's most iconic locations and transportation hubs. This initiative celebrates our legacy and deep connection with the city that embodies our values and spirit.
Experience Canali's elegance and craftsmanship as we dress Milan in style.
#Canali1934#Canali90Years
Did you know NuORDER makes it easier for brands to facilitate global expansion? Read how Italian brand Maurizio Mykonos is using NuORDER to tap into the US Market.
#b2becommerce
When you read our new success story, you might feel as if you've been swept away to the sun-kissed island of Mykonos. Immerse yourself in the world of luxury brand Maurizio Mykonos and discover how they use NuORDER by Lightspeed to increase profitability all year long.
#MaurizioMykonos#luxuryfashion#luxurybrand#B2Becommercehttps://hubs.la/Q02yWrnC0
In case you missed some in depth insight on the textile recycling industry at the Innovation forum in NYC, Here’s a recap of the session that SMART member, Steven Bethell with Bank & Vogue, presented.
Transforming pre-loved to luxury: How brands are redefining high fashion
Is luxury still luxury when it's pre-loved? High fashion brands have always had the power to shape consumer trends, perceptions, and purchasing decisions when creating new pieces, but do consumers still buy-in to the perception of 'luxury' when pieces are designed from used items?
Beyond Retro and Coach would argue yes, that luxury is defined by the quality and craftmanship of a piece rather than from its origins.
In this session, Beyond Retro and Coach dive into their recent partnership creating the Soho Bag, designed entirely from reclaimed denim, and the potential for high fashion to reshape the narrative around pre-loved goods and materials.
Please reshare - https://lnkd.in/en5NQrQQ
At the Luxury Innovation Summit & Awards, I witnessed a sterling case of Open Innovation. Singapore isn't just making strides in lab-grown meat—it's also a fertile ground for adjacent technologies like lab-grown leather in the realm of luxury.
Congratulations Adrian Fürstenburg and Viknish Krishnan-Kutty, PhD. Promise to buy the first object that is made with your lab-grown leather!.
This isn't my first rodeo with these cutting-edge advancements. I encountered fledgling examples in Silicon Valley back in 2018. Yet the linchpin remains scaling; transitioning from a curiosity to a market mainstay is the real litmus test.
Food for Thought: As lab-grown meat gains traction, could it be the rising tide that lifts all boats, including the luxury sector's foray into lab-grown materials?
Further Reading:
1. Petri-dish leather and silk spun from sugar: could future fashion be grown in a lab? - The Guardian, June 2023: https://lnkd.in/d8kh9dkB
2. 'World's First' Lab Grown Leather Backed By Kering Bags $46 Million Series A - Green Queen, May 2022 - https://lnkd.in/dnEXjs-W
3. Inside Hermès' Best-in-Class Leather Goods Strategy - Business of Fashion4, May 2023: https://lnkd.in/dDTrZMJF
4. Fashion's Materials Revolution Is Here to Stay - Business of Fashion, July 2023: https://lnkd.in/d9Ehyb_z#LuxuryInnovation#OpenInnovation#LabGrownMeat#LabGrownLeather#Sustainability#openinnovation
How does #luxury appear to Gen Z? 🤔
The luxury industry, at its core, upholds traditional values that may not align with the evolving preferences of today's consumers, presenting a challenge in engaging with newer generations.
By aligning their communication with Gen Z’s ideals, luxury brands can forge stronger connections with this influential audience, thereby bridging the gap & effectively engaging with younger generations. 🤝
Discover ‘The New Ways of Luxury’, our latest report specifically tailored to enhance luxury brands' advertising strategies.
Download now: https://hubs.li/Q029_V4M0#GenZ#TheNewWaysOfLuxury#DigitalAdvertising#AdStrategies
🌟 Insights from Excellence by VENDOM! 🌟
👔 Two weeks ago, I attended Excellence by VENDOM in Paris, a prestigious international luxury fair. I had the pleasure of delving into the heart of luxury through panels and workshops. What were my key insights from this experience?
💡 Luxury redefined: Cherishing our past; forging our future.
I found myself drawn to the transformative power of circular fashion through innovative concepts such as re-luxury, igniting my passion to innovate and integrate sustainability into personal projects.
🌍 Connecting Globally: Yes she can: talking women in leadership.
Embracing the power of "asking," I realized the importance of cultivating authentic connections and leveraging diversity as a driving force for innovation.
💖 Love and be loved: New paradigms for luxury service.
I was particularly impressed by the concept of recruiting passion, evident in a captivating demonstration emphasizing its importance. It became clear how passion translates into confidence and authenticity, visible through one's body language.
📲Digital & Luxury Workshop: Unveiling the future of experiences.
I gleaned valuable insights into immersive customer experiences and the evolving expectations of today's tech-savvy consumers. The workshop illuminated successful strategies for captivating audiences and crafting unforgettable brand narratives.
Here's to a future where luxury isn't just about what we possess, but about the values we uphold and the impact we make. #ExcellenceByVENDOM#LuxuryRedefined#Innovation#Sustainability#Diversity#DigitalInnovation 🌟
Fashion, Luxury and Beauty Sales Account at IGP
1mo♥️