Cancer Research UK (CRUK) reposted this
Head of Media Relations, Cancer Research UK (Devolved nations & English regions). Ex-London Evening Standard journalist
At a recent Cancer Research UK (CRUK) event, I was asked about the proudest achievement of my 20+ years leadership career with the charity. It was a good question, as there have been many highlights, but it wasn't hard to answer. Without doubt, the thing that's brought me the most satisfaction is the genesis and development of our Star Awards, which celebrate the courage and sparkle of children and young people who confront cancer. From the start, back in 2005, a red line for me was that there could be no losers, only winners. So every child who's nominated receives the accolade in the form of a special trophy, a certificate signed by celebrities, and a voucher from our long-standing corporate partner TK MAXX. Over two decades, more than 7,000 'stars' have shone brightly. It means the world to them, but also to the mums, dads, grandparents and siblings who've watched them endure often gruelling treatment programmes, spending periods away from loved ones in hospital. Having an organisation of CRUK's standing 'see' them really matters. Along the way, these incredible kids and teens have helped us raise vital awareness of children's cancers via national and regional media. This includes highlighting the need for kinder treatments with fewer lasting side effects. There are many dedicated folk at CRUK who help make the magic happen all year round, as the nomination period never closes. If you know an under-18 who's been treated for cancer in the last five years, please consider nominating them at www.CRUK.org/starawards
As an adult breast cancer survivor and CRUK media volunteer, I’m really touched by this and wholly support awareness for future generations to come and I’m glad that I now know about the 🌟 awards. I’m not surprised that its given you the most satisfaction in your career. Well done to you and all involved 👏👏 🌟awards.
What an amazing highlight. These children go through so, so much.
Great post, Martin McGlown you won't be surprised to hear I consider my involvement with Star Awards is the most meaningful time. Not simple to do but the idea is simple, any kid with cancer gets a certificate, goodie bag, and a voucher from TK MAXX, and any siblings also get something. If you know a parent of a child with cancer please give them this link www.CRUK.org/starawards
Yes, such a vital piece of work which has made an incredible difference since being launched in 2005. It’s a privilege to meet and hear from families & young people, also to support the fundraising which will lead to the development of gentler & more effective treatments.
Well done. I remember writing about star award recipients back in the days when I was a journalist and thinking then what a brilliant thing the awards were.
Thanks for all of your hard work on this fantastic project, Martin ♥
This is a lovely post, Martin!
Head of Requirements. Helping product partners identify and achieve more value and better user experiences
2moWell put Martin McGlown - IMHO you've nailed it. The Star Awards are a super-positive thing, as, from my perspective at least, they have meaning for: - the kids (this is a bit odd, but just for the moment I'm being made to feel really special, I'm being distracted from the treatment journey, and, oh - I'm not alone, there are some other kids here a bit like me) - their families (here are other some other parents trying to navigate a similar journey whom we could potentially *relate to*, even if we're not quite ready to talk yet) - CRUK (great awareness opportunities - I think we were in the local press within days of the Luke getting his award) I call that a triple whammy. So kudos to CRUK for doing this, and kudos to you for your longevity of service. Here's to the Star Awards continuing to bring a warm little positive bubble along what is a very challenging journey for young families. I can see why you might be proud of them! #CRUK