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📝 SBI's President/CCO Growth Forum Notes 📝 Despite positive market trends, B2B commercial leadership teams face significant trade-offs: CEOs must balance growth and earnings while managing the high costs of acquiring new customers and dealing with a high churn rate. To stay ahead of unpredictability, it's crucial to understand the evolving B2B buying behaviors and how leaders can support their sellers in achieving desired results. Read SBI, The Growth Advisory's latest blog post for more insights. #sbi #gtm #commercial #leadership #value #creation #growth #transformation https://hubs.li/Q02zRzwB0