Cannes Lions International Festival of Creativity’s Post

An invite so universal it needs no words. During the research phase for ‘Raise Your Arches’, McDonald’s learned that enjoyment of its product doesn’t come from the food. It comes from the suggestion. That insight birthed a minute-long film by famed director Edgar Wright and Leo Burnett UK – leading to a 7.1% sales increase in the UK alone and a Silver Lion in Creative Effectiveness. Read the ‘Raise Your Arches’ story and more in Creative Impact, part of the LIONS Creativity Report Series | https://lnkd.in/e7nqcBTb

Creative work is effective work. And the proof’s in the results. Part of the LIONS Creativity Report Series, Creative Impact lifts the lid on the techniques that brands and companies are using to cut through the bland and drive effectiveness. Powered by insights from Cannes Lions 2024 and the work that won, this report will help you increase your impact by connecting with the right audiences. Discover Creative Impact here | https://lnkd.in/ezv7agvq

Learn how to make it with the LIONS Creative MBA. With one cohort down and another fast approaching, now’s the time to learn from Lion-winning creativity – and make the best work of your career. Here are some of our recent graduates’ thoughts on the course, so you can discover what it’s all about and decide whether it’s right for you. Decision made? We’ll see you on 7 October. Sign up today here | https://lnkd.in/eNfuayDd

How do creators collaborate with brands? In Episode 3 of the Exchange Series, our panel of creators and brand marketers will be going behind the scenes of the entire collaboration process. You’ll learn how marketers sell campaigns internally, and some of the challenges faced by both sides. This week’s line-up features: Jamie Gutfreund, Creator Economy Strategist, Creator Vision Becky Owen, Chief Marketing and Innovations Officer, Billion Dollar Boy Julie Bogaert, Head of Talent Partnerships EMEA, Snap Victoire Binet (MSc), Global Head of Digital Marketing and Brand Engagement Director, Pepsi Lipton  Alanna Doherty, Creator Nikki Lilly, Creator and Presenter, Snap Brand or creator, this episode will give you tips on how to ensure successful long-term partnerships while maximising earnings. Watch ‘What Happens When You Collab with a Brand?’, out now on LIONS YouTube | https://lnkd.in/e-XfwmTr

What do congregations, culture and Queen B have in common? They’re all part of an important marketing lesson from Dr. Marcus Collins Award-winning marketer and cultural translator Dr. Marcus Collins explains how in his very first cohort of ‘Unlocking the Influence of Culture: A Marketer’s Greatest Cheat Code’. Exclusively on LIONS Learning from 30 September. Seats are filling up fast. Register your interest in joining the class today | https://lnkd.in/eVQWMb39 

Personality, authenticity, artistry. This is what luxury looks like. In a bid to break the traditional mould, Loewe partnered with undiscovered Japanese artisanal artist duo Suna Fujita. The results captivated audiences worldwide – bringing intricate craft to the fore, and inviting luxury fans and art enthusiasts alike into a brand new world. Explore this campaign and more in the Creativity Toolbox, part of the LIONS Creativity Report Series | https://lnkd.in/ekrPZ8wp

Ready to get ahead with career-transforming courses from LIONS Learning? The best marketers know how to use influence of culture – and from 30 September, Dr. Marcus Collins will show you how. His new 6-week online learning course for LIONS Learning is designed to teach you the basics of culture and its impact on business, before helping you master it. Here’s a sneak peek – as Marcus digs deeper into one of his all-time favourite campaigns, and a key component of the course 👇 Feeling inspired? Sign up to the inaugural Unlocking the Influence of Culture cohort here | https://lnkd.in/eGNtbJ5n

Traditional craft is back… but it’s changing. The Creativity Toolbox dives into how creatives harnessed their craft to convey stories at Cannes Lions 2024. From age-old approaches to modern methods, discover the latest techniques to tap into those human truths – and elevate your own creative work in the process. Open the Creativity Toolbox, part of the LIONS Creativity Report Series, here | https://lnkd.in/ekrPZ8wp

Strong stories stick with us… and crucially, they sell. Studies over the last 15 years have shown that compelling storytelling releases oxytocin in our brains – affecting both our behaviours and our beliefs. Brand narrative’s no different. If you can humanise your brand through stories, you’ll connect better with your audience. This is just a sneak peek at some of the Lion-winning insight you’ll get from the LIONS cMBA. Delivered by the industry’s best, backed by examples of real creative excellence. Learn how to make it yourself – our next cohort starts on 7 October. Find out more here | https://lnkd.in/eT4jyhYf

Indie agencies do things differently. Announcing the top 20 rankings for Independent Agency of the Year. These are the 20 agencies thinking bigger, pushing further and innovating more often than any others – coming from every corner of the globe, and winning with work from every specialism and niche.  Explore the rankings to see which agencies are leading the charge, only in the 2024 LIONS Creativity Report | https://lnkd.in/exuZZNH2