Canopy Life Sciences’ Post

Unlock the power of data in Medical Affairs! A data-driven way of working is key to #MedicalAffairs making the greatest impact and cementing its influence across the organization. In 2024, medical teams will focus on data to advance their org and better measure impact. See my complete 2024 predictions on how medical teams can get there: https://bit.ly/3RO0UPV #medicalscienceliaison #pharmaceuticals

I have been impressed by reading a fascinating article from McKinsey & Company on #MedicalAffairs vision by 2030. Understanding Medical Affairs vision could help us provide even better scientific support. According to the article, stay tuned for specific details on the future of Medical Affairs; 5 priorities have been presented. #healthcare #pharmaceuticals #science

In today’s rapidly evolving healthcare landscape, Medical Affairs plays a crucial role in communicating complexity across the treatment pathway. Danie du Plessis, EVP Pharmaceutical Operations at KKI, recently shared his perspectives on this with The Pharma Letter, including: 📢 The vital role of Medical Affairs in sharing complex information across audiences and channels 🔬 How Medical Affairs is keeping pace with scientific innovation to unlock greatest patient benefits 📈 How the function is growing rapidly to meet the changing needs of stakeholders Read the full article below! #KKIMakingPeopleSmile #MedicalAffairs

🔬✨ Newsletter: Exciting Updates in Medical Affairs! ✨🔬 Delighted to share the second edition of the March Medical Affairs Digest! 📰 In this edition, we delve into intriguing topics such as "The Importance of Medical Affairs in Preparing a Patient Journey Map " and "From Development to Commercialization: Transforming Medical Insights Into Action" among others. Curious to explore further? Click the link below to dive into the insights: https://lnkd.in/eQGj5UaP Stay connected for more updates! #mphar #vabp #medicalaffairs #pharmaindustry #pharmaceutical #pharma #clinicalresearch #clinicaltrials #communication #engagement #digital #newsletter

Medical Affairs together with the commercial voice and development voice have to work seamlessly together to maximize value to patient outcome. A key input that medical affairs can support is in attitudinal segmentation of HCP, for example 6-months post launch, to identify early adopters, HCPs that require more data to change their behavior, etc. A relevant topic at fireside chat by Matthew Robson and Leo Lee from Novartis at Japan Medical Affairs Summit #medicalaffairs #pharmaceutical #behavioral Medical Affairs Professional Society (MAPS) Veeva Systems

🔃⏸💟 Waiting in clinics to visit a physician shouldn't be passive... right? ⚜ As a part of my commitment to visit KOLs and supporting my colleagues...I usually see some medical representatives wasting there time scrolling their FBs ✅ Time is very precious resource especially for #healthcareleaders currently I am waiting 🙃 but that doesn't mean I can engage my followers in sharing thoughts.... 🔃⏸💟 What do you do while waiting for your turn to visit a physician ❓ #pharmaceuticals #medicaldevices #medtech

Do you have valuable medical education content that needs to reach a large audience of healthcare professionals? Look no further... Touch Medical Communications can help connect your content to the right HCP audience on a truly global scale! Send me a message if this is of interest to explore further and I will happily connect you to the right team member to run through our capabilities 😎 #medicalaffairs #medicaleducation #sponsoredmedicaleducation #pharmaceuticals #pharmaceuticalindustry #medicaldevices #touchmedicalcommunications #pharma #pharmaindustry #medicaldevice #medicalequipment #medicalexcellence #pharmamarketing #pharma

For Merck, having a deliberate, enterprise-wide approach to customers is vital. So how does a top biopharma get there?  With cross-functional collaboration and data sharing. Medical, clinical, and commercial working hand in hand. I sat down with @Eric Toron to discuss how medical affairs is uniquely positioned to be a conduit between commercial and clinical, and the importance of medical leadership to the company’s success. #medicalaffairs #medicalscienceliaison #pharmaceuticals

Medical congress planning and execution is a time-intensive effort - it requires: 🧐 Finding the most relevant congresses 🧠 Effectively preparing for upcoming events 👩⚕️ Identifying and engaging relevant contributors 📓 Choosing the most important sessions 💡 Capturing crucial insights Access to real-time intelligence on congresses can significantly reduce time spent on manual research and outdated spreadsheets. So your team can have a bigger impact. See what’s possible with Veeva Link Key People: https://lnkd.in/g5mt-GgS #medicalaffairs #medicalscienceliaison #pharmaceuticals

How to measure field medical affairs’ impact is the million dollar question. Here is a planned webinar that could help share new ideas.