Canopy Management’s Post

🤯 Can you believe it? Over the past decade, Amazon’s Prime Day has sold a jaw-dropping 2 billion items! While we’re on the edge of our seats waiting for this year’s final results, early insights from the Canopy Management team hint that Prime Day 2024 is about to surpass all previous records. Just look at the incredible growth over the years: 🟢 First Prime Day (2015): Over 34 million items sold, generating $900 million in sales. 🟢 Prime Day 2021: Customers purchased over 250 million items, with sales surpassing $11 billion. 🟢 Prime Day 2022: Over 300 million items sold, bringing in more than $12 billion in sales. 🟢 Prime Day 2023: A record-breaking 375 million items sold, with small businesses earning over $12 billion. It’s wild to see how far we’ve come! Remember when we all thought, “Another Black Friday?!” seemed a bit over the top? Prime Day started as a bold experiment, and now it’s a retail phenomenon. Despite humble beginnings and countless imitators, Prime Day just keeps getting bigger and better every year, blowing away all our expectations. Stay tuned folks... the best is yet to come! 📈✨ #AmazonPrimeDay #RetailPhenomenon #CanopyManagement #AmazonFBA #EcommerceGrowth

Over the past decade, Amazon’s Prime Day has sold a jaw-dropping 2 billion items! Just look at the incredible growth over the years: First Prime Day (2015): Over 34 million items sold, generating $900 million in sales. Prime Day 2021: Customers purchased over 250 million items, with sales surpassing $11 billion. Prime Day 2022: Over 300 million items sold, bringing in more than $12 billion in sales. Prime Day 2023: A record-breaking 375 million items sold, with small businesses earning over $12 billion. Remember when we all thought, “Another Black Friday?!” seemed a bit over the top? Prime Day started as a bold experiment and now it’s a retail phenomenon. Despite humble beginnings and countless imitators, Prime Day just keeps getting bigger and better every year, blowing away all our expectations. #PrimeDay #AmazonPrimeDay #Ecommerce #Swiftstart

Discover the History of Amazon Prime Day and Its Revenue Milestones Over the Last 3 Years. Since 2015, Prime Day has offered Prime members exclusive, unbeatable deals on top brands and small businesses alike, Here are the highlights from the last three years of this spectacular event: Prime Day 2023: July 11-12, 2023 was the biggest event in company history, with Prime members buying over 375 million items and saving $2.5 billion on millions of deals at Amazon. Prime Day 2022: July 12-13, 2022 Prime Day in over 20 countries Prime members buying over 300 million items and saving over $1.7 billion. Prime Day 2021: On June 21-22, 2021, Amazon's Prime Day event offered over 2 million deals to Prime members in 20 countries. Over 250 million items were purchased . What's your prediction for Prime Day 2024 on items sold? Do you think it will break last year's record and set new benchmarks in sales? #amazon #primeday #sellercentral #fba

So the worst kept secret is out... Prime Day is happening 16th & 17th July!   Last year's Prime Day was a record breaker with global sales reaching $12.9 billion, a 6.7% increase from the previous year. Day 1 of the event become the largest ever sales day in Amazon's history, with 375 million items purchased. We saw this reflected in our clients' performances too, with July Prime Day outperforming most targets last year and delivering fantastic returns. The sense was that Prime Day becoming a more established, expected event in consumers' calendars - with inflation driving increased discount shopping behaviour - contributed to high demand. Additionally, and likely reflecting the challenged consumer retail spending, the strength and depth of deals from brands were more significant than we've witnessed at Tambo before. What to expect this year then? Check out Jake Hewlett's Prime Day 2024 predictions 🔗 https://lnkd.in/ewfwi6p8 #PrimeDay #AmazonAds #AMC

🚀 Don't Miss Out on the Prime Opportunity of Prime Day 🚀 Did you know that Amazon Prime Day generated $11.9 billion in sales globally? Yes, you read that right (that's billion ... with a B)! That's a whopping $800 million more than the previous year. And Prime members couldn't get enough, purchasing a staggering 300 million items worldwide! That's 75 million more items than the previous year. Wowza. 🛒🌎 But it's not just the big players who benefited from this annual shopping event. Small and medium-sized businesses saw a surge in sales, raking in a remarkable $3.29 billion during the event. Now that's something worth celebrating! With all these astonishing facts and figures, it's evident that Prime Day is not just another shopping spree. It's an opportunity for businesses to skyrocket their sales, reach new customers, and make a lasting impact on the global market. So, mark your calendars, set your reminders, and get ready for Prime Day 2024. Don't miss out on this incredible chance to skyrocket your sales, connect with millions of eager shoppers, and take your business to new heights. Wondering where to start? Check out our expert tips here: https://lnkd.in/ga-5iZNx _ #AmazonSeller #FBA #AmazonMerchant #AmazonPrimeDay #PrimeDay2024 #SalesExtravaganza #AmazonPrime  #UnleashYourBusiness

2024 Thought of the Week #19: We are Prime Day official, with Amazon announcing this year's event will be July 16-17. Since we spoke to routine in the last post, it's interesting that Amazon's planning for Prime Day is beginning to follow a bit of a routine as well. Last year, official announcement came 3 weeks to the day before day one. That was repeated here today. Last year, 4th of July "weekend" came on July 1-2. So Amazon allowed for one "buffer" weekend post 4th of July festivities before the event took place, likely knowing consumers would not be as focused on what to buy while enjoying the holiday weekend, but maybe some initial conversations with friends/family could begin. This year, we once again get that "buffer" weekend post 4th of July weekend. Will this replicate into another successful Prime Day? If it does, very good chance we see this pattern continue next year. So June 24th 2024 announcement of Prime Days July 15-16 next year? Calling my shot now

🤠 Happy Prime Day *aka* the Biggest-Sales-Day-For-Amazon! 💰 📈 Though the company famously does not disclose total sales metrics for #PrimeDay, nor it's attrition data, etc., it has gone on record to state that #Day1 of the 2023 Prime Day event earned its biggest #sales day in history. 💸 🎂 But did you know that Prime Day actually started 9 years ago as a way to celebrate #Prime members on Amazon's birthday? It's now devolved into a mad dash to score "the best deals", with rivals like #Walmart and Target all too eager to copy. 🎭 😧 What once was a customer-centric event has now turned into a week+ of FOMO, where #customers are almost made to feel bad or anxious, like they're not being smart if they don't shop this sale right now! 😰 💚 Just wanted to grant everyone permission to view this for what it really is - a massive #marketing event, false urgency and inflated price perception included, and ignore the hype for the next couple of days if you need to 🤝 🌳 You're probably not even necessarily scoring the best deals out there at the end of the day - try liquidation or #secondhand sites - but someone is walking away a winner, and he's probably doing so on his yacht 😎 #employerbrand #marketing #sustainability #sustainable #conscious #slowfashion #thoughtleadership #deinfluencing #

Mark Your Calendars - Prime Day 2024 is Almost Here! 🗓️ I'm excited to share that Amazon's annual Prime Day shopping event is just around the corner, taking place this year on July 16-17, 2024. 🎉 As an Amazon employee, I can't wait to see our customers take advantage of the incredible deals, savings, and product offerings we have in store. I expect this Prime Day to be our biggest and most impactful yet. Here are a few key details about Prime Day 2024: Dates: July 16-17, 2024 (a Tuesday and Wednesday) Duration: 48 hours of epic deals and discounts Participating Countries: Over 20 countries worldwide Our teams have been working tirelessly to curate an amazing selection of deals across every product category - from the latest consumer electronics and home goods to fashion, beauty, and Amazon's own branded products. We've also made significant investments in our logistics and fulfillment capabilities to ensure a smooth, seamless experience for our customers, with fast deliveries. I'm confident that Prime Day 2024 will delight our customers. Bring on the excitement! 🛒 🛍 #PrimeDay2024 #AmazonPrime #PrimeDeals #ecommerce #onlineshopping #retailinnovation #logisticsandfulfilment #customerexperience #AmazonEmployee #AmazonTeam #ShopSmarter #SavingsMoment #OnlineShopping #ConsumerTrends #SupplyChain #FulfillmentExcellence #OperationalEfficiency

Amazon Prime Day sales are projected to hit a record $14 billion, according to Adobe Analytics. This two-day event, held this week, is expected to see a 10.5% increase in spending compared to Prime Day 2023. Prime Day, typically held in July, began a decade ago and now accounts for 1% to 2% of Amazon's net global sales. This year, Amazon advertised pre-Prime Day deals early in July on various products, despite moving the event back by five days. Last year, Prime Day sales reached $12.7 billion, marking a 6.1% increase from 2022. Amazon reported that Day 1 of Prime Day 2023 was its biggest sales day ever, though it didn't disclose the total sales. #AmazonPrimeDay #PrimeDay2023 #OnlineShopping #Ecommerce #EmergingTiger

Are. You. Ready? If you're a consumer, you can relax. Just know that in roughly 2.5 months you'll be able to purchase products from many of your favorite brands at a reduced rate. If you're an Amazon Vendor or Seller you should have already planned which products you will feature to your consumers, and your supply chain team is likely working on getting those products to Amazon FCs right now! Do you need assistance with marketing and advertising strategies leading up to, during, and post Prime Day 2024? Let's chat! #amazonads #amazonadvertising #amazon #amazonagency #primeday2024