Cantina’s Post

📌Why you shouldn't make individual users into product developers! ✨Do you remember the TV series "The Simpsons" - there was an episode in which Homer, as a "typical user", was supposed to develop a car. And what happened: he developed it and ... it was a flop. Just good enough for a single buyer - namely the person who developed it. 🎭Jokes aside: product managers should, no, must listen to users. But not one, but many. They must have the ability to connect business goals with jobs-to-be-done. They must have the ability to separate the tool from the task. There are many - I've done that too - who drive a screw into the wall with a hammer or open a wine bottle with a screwdriver. But these users are not product developers for pulling corks and nails. https://lnkd.in/eQw4JZqY #productmarketing #productdevelopment #productmanagement

New product

You’re at the pub. Someone’s challenged you to a game of darts. The further away you stand from the board, the more points you get. You haven’t even warmed up, but you decide to stand far back, and take a single dart with you. In a fairytale, you’ll hit the target right in the centre. In reality, you’re likely going to miss the target altogether. Product isn’t fairytale material. You need to build rhythm and diversify your risk. You need to have a clear Objective and set your KRs accordingly. Only once you learn and gain traction, you can take more risks. Forget one moonshot from the back of the room. Take a selection of darts.  Stand next to the board and put them in the bullseye. Get your quick wins and guarantee value.  Then you can start taking a few steps back and choose some more ambitious shots. In Product, you should never start from the back of the room. #productmanagement

Hi! I have completed the position of Chief Product officer at Healsonic Over the years, we have: - built the world's best product - Increased the number of diagnostic studies (a key business metric) from 8000 to 100,000 per month. - Created and learned how to interpret unique analytics for our business processes  - Introduced AI into a number of workflows and planned further implementation - Launched new lines of business, created new departments and increased the team sixfold. - And we made a million mistakes, came up with a thousand wrong hypotheses and we've learned the hard way many times. I finish the job feeling like I've done some really cool and valuable work. I've spent four years working to make medical diagnostics more accessible, and now I'm open to new things. I want to thank Healsonic's CEO, Dmitry Roslyakov. It's been awesome! My experience wasn't the most consistent, but it was super diverse. Thanks to my brain, which likes to do very different things. Before I got into product, I was an art director at VK (ex Mail.ru Group), and even before that a creative director at advertising agencies. The most important thing I've learned is that you can understand a product or a project as deeply as you want, but it's much more important to understand people. And I think that's what I've learned. I understand how the product and the business work, I understand new topics quickly, I understand what is important and what is not so important. Now I want to take a break for a while, and then I will look for a job in the position of product owner or product manager. let's get to know each other!

📣 As we finalize the agenda for this year's event, take a moment to recap last year's amazing edition with this quick video! 🎥 We can't wait to bring you an even more amazing experience this year. 🚀 Don't miss out and buy your ticket now! 🎟️https://lnkd.in/eEXRD6V https://lnkd.in/d_8qWsah #PMF2024 #Productmanagement #Productmanagers

Watching that video as part of my previous class at Harvard Extension School’s Branding Strategy course, as a case study on how places do promotional branding, was an immersive experience. The idea, the script, and everything about it engaged all my senses. Let me know what you think about it. #Places_Promotional_Branding

If you have ever wondered what I do at YETI, this article might help give some insight!

🚀 Excited to share a success story from Prime Design - A Safe Fleet Brand in Eagan, Minnesota! They were already running at 75% machine utilization when they decided to implement Machine Tracking Why would any shop, already running at a really high utilization rate, need to improve?  It’s the way math works.  Increasing from 50% to 55% utilization doesn’t net as much additional uptime as increasing from 75% to 80% machine utilization. So despite their relatively high utilization, the CI Team at Prime Design recognized that there was room for improvement. By increasing their utilization by just 6%, they saw a significant impact on their capacity.  A  3,500 hour increase in uptime impact! It's a prime example of how even a small improvement in machine utilization can have a big impact on increasing uptime.

In 2024, the pursuit of the perfect work is more competitive than ever. But what if I told you that even if you haven't secured the projects you desire, there's a dynamic solution to ensure your target customers call you directly? Enter vehicle wraps by Wrapmate! At Wrapmate, we're not just about vehicle wraps; we're about transforming your brand's visibility into undeniable impact. With our cutting-edge vehicle wrap solutions, your brand becomes a mobile billboard, effortlessly attracting attention, sparking conversations, and driving engagement—all without relying solely on landed projects. In 2024, it's not just about waiting for the work you want; it's about seizing every opportunity to make your mark. Ready to turn heads and drive results? Reach out to us today and let's transform your brand's visibility into unforgettable impact.

Some founders will spend years tying to build the perfect product… But in the end, their customers didn’t want it to begin with. The key is to provide value from the customer’s perspective and not yours. This video goes way deeper into it: https://lnkd.in/ec7y6k55