Canvas8’s Post

As a business, an expansion of any kind has to fit your company’s future vision and operational structure. There should be something to gain, and there should be space for you to occupy.” In today’s world, international marketing has become essential for businesses looking to expand their global presence and reach new audiences. However, navigating the complexities of foreign markets while preserving your brand’s reputation (and adhering to cultural nuances) can be a challenging endeavour. Let’s examine what we should and shouldn’t be doing. Learn more about the ins and outs of International Marketing with us: https://ow.ly/3R4q50Sm7t7 #internationalmarketing #globalmarketing #globalexpansion

Managing international campaigns can be chaotic and stressful. This is often how new clients describe their international campaign process before we start working with them. Over the past 30 years, we've smoothed out the process for some of the world's biggest brands, ensuring they deliver on time, on budget, and with cultural relevance. We've distilled this expertise into six pillars: Agility Glocal Creative Teamwork Efficiency Technology Scalability Learn about our approach to pain-free international campaigns here: https://lnkd.in/esrcMp6W #InternationalCampaigns #GlobalMarketing

🌟 Get ready to bask in the spotlight as MARKETING-INTERACTIVE proudly presents the triumphant return of the #MarketingExcellenceAwards #HongKong for its 13th consecutive year!   The Marketing Excellence Awards 2024 isn't just an event; it's a homage to the trailblazers who have shaped our industry over the past decade. It's a testament to their unwavering dedication to innovation, impact, and unparallelled success. 🏆   This year, we extend a warm invitation to those who have gone above and beyond to step forward and claim the recognition they truly deserve.   Who's eligible to enter? 🎈 All categories are open to client organisations and brands based in Hong Kong. Additionally, marketing agencies, media agencies, PR firms, and service providers can submit entries on behalf of their clients. ✨ Entries must be conceptualised, created, or executed in Hong Kong for the local market or for a regional/global market that includes Hong Kong. 🚀 Works, campaigns, or initiatives must have been launched or active between the eligibility period of 1 August 2023 – 31 July 2024, with demonstrable results achieved during this timeframe.   * Note: Submissions from previous years cannot be resubmitted for this year's event.   Let's embark on this exciting journey together! https://lnkd.in/dr3K5TYE   ⏳Important deadline Entries deadline: 31 July 2024 Finalists announced: September 2024 Winners announced: 8 November 2024 Not sure where to start? Connect with Gloria Yam, Kristy Cheng and Mandy Chan – We are here for you!

Excited to share my article in the latest issue of the MARKETING AFRICA Magazine April Edition. In today's interconnected world, the significance of cross-border marketing cannot be overstated. It's not just about expanding market reach; it's about tapping into new horizons of growth and opportunity. Think Local, Win Global embodies a holistic approach to global business strategy—one that recognizes the importance of local context in driving global success. By embracing local insights, companies can navigate the complexities of global markets with agility, authenticity, and positioning themselves for sustainable growth and impact on a global scale. Success in global marketing is about understanding and respecting the diverse cultures, markets, and consumers that shape our world. Why is cross-border marketing so essential to organizations as a growth strategy? Read the full article here and let's embark on this global marketing adventure together. To access the online Marketing Africa Magazine April edition, click this link: https://joom.ag/FSZd. William Kalombo #CrossBorderMarketing #GlobalExpansion #MarketingStrategy #MarketingAfricaMagazine

🌎What is International Marketing? International marketing refers to the process of promoting, selling, and distributing a product or service to multiple countries, usually with the goal of reaching a global audience. Unlike domestic marketing, international marketing requires businesses to navigate a complex landscape of cultural differences, economic conditions, and local regulations, all of which vary significantly from one country to the next. #InternationalMarketing #GlobalBusiness #BrandManagement #MarketingStrategy #ForeignTrade

Agility... unlocked! 🔓 Kevin and Katie's discussion on the need for agility in international campaigns is essential viewing for anyone working across global to local marketing in 2024. Big thanks to everyone who joined us on Wednesday and if you missed it, catch-up with the replay below. 📺 Watch now: https://lnkd.in/eTx9kguV Also, make use of our complimentary tool, the International Campaign Check-Up, to help assess areas for improvement in your international campaigns process. 🔍 Get your score here: https://lnkd.in/eWDcqZAP #internationalcampaigns #agility #globalmarketing

Explore the cutting-edge landscape of advertising in Singapore through the lens of a Professional Doctorate in Advertising and Predictive Analytics. Discover future trends shaping the market, integrating advanced strategies for sustainable growth and market dominance. #FutureAdvertising #SingaporeMarketing #PredictiveAnalytics #ProfessionalDoctorateInAdvertising #MarketTrends #AdvertisingStrategies #InnovativeMarketing #SingaporeBusiness #AdvancedMarketing #AdvertisingTrends #MarketAnalysis #StrategicAdvertising #SingaporeMarketLandscape #MarketingEvolution #AdvertisingProfessionals #PredictiveInsights #FutureOfAdvertising #EastBridgeUniversity

Latest on International Trade Magazine: W7Worldwide's record year of excellence W7Worldwide, the Kingdom's leading home-grown marketing communication consultancy agency and a leader in the GCC region, has unveiled its Annual Report 2023, showcasing a year marked by remarkable achievements and recognitions as well as breaking barriers in the corporate PR and marketing communication industry. "As we stand at the threshold of another transformative year, our unwavering commitment to bridge people and create a lasting impact remains steadfast, deeply embedded in the core of our ethos," said Abdullah Inayat, Director and Co-founder of W7Worldwide. "Driven by our collective spirit, we are poised to push our limits, foster innovation, and be industry trailblazers, as we soar to new heights in uncharted territory." Read more here: https://lnkd.in/dBazHfav #Trade #Export #Business #Logistics #SupplyChain

Be part of the upcoming AMCHAM Korea Marketing & Communication and Legal Affairs Joint Committee Meeting! Under the theme "Balancing Digital Marketing and Privacy," this session will navigate the complex landscape of digital marketing and data privacy. Explore how to leverage customer data for effective marketing campaigns while staying compliant with data protection regulations. Our distinguished speakers include Eun Jin Kim, Visiting Professor at Yonsei University Graduate School of Business and Co-CEO of Cosmedique International, who will discuss the latest digital marketing trends and examples for 2024, alongside with Sun Hee Kim, Partner at Yulchon LLC. Don't miss this incredible chance to gain critical insights and connect with professionals across industries. RSVP below the link! DATE: Friday, May 24, 2024 TIME: 7:30 AM - 9:00 AM VENUE: Grand InterContinental Seoul Parnas, Grand Kitchen (1 Fl.) TOPIC: Balancing Digital Marketing and Privacy COST: KRW 102,000 for members KRW 102,000 for non-members (My company is an AMCHAM member) KRW 124,000 for non-members RSVP/PAYMENT by Noon, Wednesday, May 22, 2024 at: https://bit.ly/3wGE06F #AMCHAM #AMCHAMKorea #AMCHAMevents #AMCHAMFlyer #Marketing #Communication #LegalAffairs #CommitteeMeeting #DigitalMarketing #DataPrivacy #CosmediqueInternational #YulchonLLC #암참 #주한미국상공회의소 #암참행사 #마케팅 #커뮤니케이션 #법무 #디지털마케팅 #데이터프라이버시 #코스메디크인터내셔널 #율촌

Are you planning to take your brand into the Asia-Pacific market? Don’t miss the replay of our latest webinar, hosted by our Singapore team, for a deep dive into the essentials of marketing and communications in Asia. Discover valuable insights from top regional marketers and explore the cultural nuances that influence business across diverse Asian countries. This session is tailored for businesses aiming to understand the complex, vibrant landscape of APAC markets today. 🔗 Watch the replay: https://lnkd.in/e_WyZhhz