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Hiring any advisor is a tricky decision for business leaders. Service levels aren’t always clear, outcomes can be vague, and there’s always that nagging feeling that you may be paying someone to tell you things you already know. The M&A profession is no different. There are thousands of firms to choose from - business brokers, high street accountants, regional boutiques, professional services brands, or investment banks. Few entrepreneurs have previous experience of going through a business sale, so the questions you ask when choosing an advisor are critical. Remember, you’ve decided you want to sell your business. The goal is to actually COMPLETE on a sale – preferably for maximum value. Accreditations, awards, previous sector experience, fees don’t really indicate whether you will get a deal over the line. Skills matter more. To optimise your chances of successfully doing a deal that works for everyone, sellers and acquirers tell us these they value these skillsets most. ARTICULATION – a slick company prospectus presenting key facts and company USPs is more likely to get read than a tedious 90-page dossier ORIGINALITY – a large list of well-matched acquirers is more likely to generate interest from multiple parties, creating auction conditions so sellers can choose the best fit, terms and price TENACITY – acquirers are busy and may miss the opportunity. Contact info may be out of date, they may be in the thick of doing a complex acquisition. Good advisors keep going until we can speak to someone and get them to the table ORGANISATION – busy people means meetings sometimes need re-arranging, follow-up info needs sending, third parties need coordinating (eg lenders, tax specialists, regulators) MOMENTUM – interest dwindles with late follow-up, missing info, or sloppy scheduling. No owner wants to be in a situation where they are about to agree a deal only for a new bidder to pop up too late in the process. Energy and drive are important soft skills to keep timescales aligned DEFENSIBILITY – key financials and forecasts will be interrogated, so owners need to be confident they are accurate and achievable. Acquirers have their boards to satisfy, while owners will want to reduce price-chipping in the final negotiations LEVERAGE – faced with much larger acquirers, owner-directors need advisors to put their business on an equal footing. Competing bidders helps here, but honest advice on when to push and when to concede also matters EMPATHY – M&A is stressful, so both sides need calm heads who can overcome tense moments to get a deal over the line for mutual benefit. After all, consensus and compromise is the key to negotiating. Good advisors will be able to demonstrate most or all of these skills. Hopefully, the above can act as a checklist to help shareholders set the right criteria when choosing an M&A firm to engage. Have we missed anything? Let us know in the comments below. 👇

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Tisha Teves

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