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🤝⚽CapitaLand Investment’s (#CLI) wholly owned lodging business unit The Ascott Limited (Ascott) has scored several major milestones in the European market as it accelerates its global expansion strategy. This includes Ascott’s addition of six new properties to its European portfolio, marking the debut of 𝙏𝙝𝙚 𝙐𝙣𝙡𝙞𝙢𝙞𝙩𝙚𝙙 𝘾𝙤𝙡𝙡𝙚𝙘𝙩𝙞𝙤𝙣 brand and expansion of the 𝙡𝙮𝙛 brand in the region. These new signings will boost Ascott’s portfolio in Europe by 14% to about 8,000 units across six brands, and extend Ascott’s presence in the region to 29 cities from 24. Of note is Ascott’s strategic multi-year partnership with Chelsea Football Club (Chelsea), becoming the 𝙊𝙛𝙛𝙞𝙘𝙞𝙖𝙡 𝙂𝙡𝙤𝙗𝙖𝙡 𝙃𝙤𝙩𝙚𝙡𝙨 𝙋𝙖𝙧𝙩𝙣𝙚𝙧 of the English Premier League club, where Ascott will assume management of the 232-unit stadium hotels at London’s Stamford Bridge, home of Chelsea, from 2H 2024. To be rebranded as lyf Stamford Bridge London in 2H 2025, the properties will be an anchor showcase of Ascott’s hospitality to Chelsea fans from around the world. Mr Kevin Goh, CEO for CLI Lodging and Ascott, said: “Europe plays a key role in Ascott’s expansion plans. The diverse and dynamic nature of its hospitality sector offers plenty of scope for Ascott to drive more successful partnerships with owners. With five of the six new signings in Europe year to date being conversion projects, Ascott’s established suite of conversion capabilities has already been proven effective in gaining the confidence of property owners. We expect franchise management to be our next pillar of growth in Europe, where market conditions are conducive for this business segment. For our existing owners, we will continue to deliver sustained value by embarking on asset enhancement initiatives that elevate the stay experiences of guests.” Mr Ngor Houai LEE, COO for Europe, Middle East, Africa, South Asia and China, Ascott, added: “Our European portfolio has been delivering strong performance, driving average daily rates of almost 30% higher than pre-pandemic levels. In 2023, our properties in Europe far exceeded all other markets in terms of revenue per available unit and contributed to almost 16% of Ascott’s global revenue. By expanding and strengthening Ascott’s presence in some of Europe’s key markets, we will be better positioned to capture the growth opportunities in Europe and contribute to the region’s thriving tourism sector.” For more information on the announcement, read: https://lnkd.in/gC_N2PMe The Ascott Limited #ChelseaFC #GameOnStayOn #Hospitality #LoyaltyProgramme Chelsea Football Club

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