Capitec’s Post

What are the key elements for creating a strong and engaging brand in the iGaming sector? In the interview with iGamingExpress Sarah Curran from eCOGRA explains the importance of a people-centric approach.

Did You Know? Event sponsorships can significantly boost brand perception among consumers. A study found that brands participating in events and sponsorships often see a substantial increase in consumer goodwill and trust. This is because attendees tend to associate the positive experiences of the event with the sponsoring brands, enhancing their overall perception and likelihood of supporting the brand in the future. #BrandPerception #eventsponsorship

Are you wondering how to break through the noise of a crowded market? As a new company it's difficult to build brand recognition facing established players. Follow these few tips to build recognition and finally stand out from the crowd!

🚨 YouGov’s US Biggest Brand Movers for the month are here! 🚨 In this month’s rankings, brands from a variety of different sectors cracked the top 10 including Dollar General, ESPN, and Geico. 👉 Watch the video below or click here to see which other brands made the top 10 and which brand claimed the top spot! https://okt.to/ReJzDw

Connected packaging can really help build brand equity - from signposting brand promotions, personalising engagement to consumers (and in turn understanding who and where they are), through to advocating a product's authenticity, or sustainability transparency. We're helping brands deliver 'always-on promotions'; that journey often starts with a QR code permanently on packaging. Learn more, https://lnkd.in/edmEu4zY . #shoppermarketing #brandactivation #brandmarketing #brandpromotion #packaginginnovation

Attention all forward-thinking brands! 🏆 Are you ready to take your product to the next level? Here's why you should enter the 2025 Product of the Year Awards: 🌟 Stand out from the competition: Gain recognition for your innovation and excellence in a crowded market. 🔍 Instant consumer trust: The Product of the Year seal is a trusted symbol for consumers worldwide, signaling quality and reliability. 💡 Showcase your innovation: Put your product in the spotlight and let consumers know why it's the best choice. 💰 Drive sales: Winning a Product of the Year Award can lead to increased visibility and sales, giving your brand a competitive edge. 🌎 National exposure: Reach millions of consumers through our extensive marketing campaigns and media partnerships. 🏅 Join the ranks of esteemed winners: Join past winners who have experienced the benefits of being recognized as leaders in their categories. Don't miss out on this opportunity to elevate your brand and propel your product to success. Enter the 2025 Product of the Year Awards now and make your mark! #ProductoftheYear #Innovation #ConsumerTrust

Challenger brands: We’re out here working for market awareness every day 💥Meanwhile, legacy brands? They’ve already got it on lock 🔒 It’s tough, but that’s the game. Here’s the thing: we can’t just follow the playbook of the giants. We don’t have their budget, their legacy, or their reach. But we have something better: agility and innovation. We’re faster 🚀 We’re more agile 🤸♀️ We can take risks others won’t 💡 We can think differently, move faster, and create something memorable. It’s about being bold, doing what they won’t, and finding new ways to cut through the noise. It is though, it is hard, and I hear you, all my fellow challenger brands - but we’re here to set the pace. 🏎️💨

At Blauw Sponsorship Impact, we provide consumer insights that reflect the true impact of sponsorships. By understanding how sponsorships influence emotions and behaviours, brands can unlock greater value and achieve stronger results. 📈 🎥 Watch this short video to see how we help brands maximise the success of their sponsorships and enhance their brand impact.

Which NRL and AFL teams are leading the way in brand value? Understanding these insights can reveal much about their financial health and strategic market positioning. #SportsBusiness #BrandValuation #SportsMarketing

Top of mind awareness means that your brand is easily recalled by the local consumer. If you are not one of the top 10 brands in your products category, then just know that you don't have any value there.