Capterra’s Post

As a software consultancy, we choose our niche industries based on two key questions. 1/ Do we have the technical expertise in this industry? 2/ Can we implement that technical expertise in this industry? In short, do we have the technical ability and the experience in the industry to succeed? At Codingscape, we work in spaces like internal tools, gaming, healthcare, third-party logistics, and ecommerce where we can confidently answer yes to those questions. From a sales perspective, we organize around those verticals and industries, which allows us to efficiently allocate marketing and advertising efforts. This process creates a structured approach to sales that ensures when we sign contracts, we’ll deliver the best results.

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Why Clients Resist Software Upgrades 🎢 Let’s be real: even the most innovative software can face resistance from clients when it comes to upgrades. The surprising truth? It’s often less about the technology and more about perception. 🤔 Here’s your guide to turning that resistance into eagerness for upgrades: 1️⃣ Show, Don’t Tell: Ditch the lengthy emails filled with feature explanations. Instead, leverage visual storytelling. Create a polished demo using Glide or guide clients through an interactive prototype. When they see the potential firsthand, they’ll be more inclined to embrace the change. 📊 2️⃣ Client-Centric Roadmaps: Clients are only interested in updates that directly benefit them. Involve them in the upgrade roadmap by scheduling quarterly reviews, soliciting their feedback, and integrating their needs into your development strategy. This transforms your upgrades into solutions that truly matter to them. 🛤️ 3️⃣ Exclusive Access: Offer early access to your most engaged users—those loyal clients who have supported you from the start. Allow them to test new features, reward their feedback, and share their experiences publicly. This creates a sense of exclusivity and FOMO that can drive others to seek the upgrade. 🎟️ 4️⃣ Tailored Value Proposition: Recognize that each client has unique needs. Customize your upgrade pitches to highlight specific benefits relevant to different user segments. Whether it’s cost savings or enhanced productivity, be clear about how the upgrade will transform their experience. 🎯 5️⃣ Celebrate the Win: When a client upgrades, don’t just move on. Promote their success story! Feature them on your platform, in case studies, and across social media. This recognition not only delights them but also sparks interest among their peers, creating a ripple effect. 🏆 6️⃣ Stay Ahead of the Curve: Position yourself as a leader in innovation within your industry. Discuss emerging trends and how your upgrades keep clients ahead of the competition. Frame the upgrade as a strategic move rather than just a technical update. 🔮 Ultimately, it’s not just about development; it’s about creating a meaningful connection. Clients will return when they recognize the clear, personal value in what you offer. How do YOU encourage your clients to upgrade? Share your strategies below! 👇💬 #NoCode #ClientEngagement #SoftwareUpgrade #GlideApps #CustomerSuccess #LinkedInInfluencer #HotTake #BusinessGrowth

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Book your spot at our next webinar to learn more about how you can design your engagement platform using the new deployments and features in the Engagement Hub software. Throughout 2023 we released a raft of new design tools to enhance project pages and site design. In this webinar, we run through these tools and features and provide examples of these on our demo and client sites. Book your spot here 👇🏼 https://lnkd.in/eTDeyAAd #onlineengagementsoftware #engagementwebinar

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Empowering Digital Excellence with Liferay DXP 7.4 In the fast-paced world of digital experience management, staying ahead of the curve is important. With the release of Liferay DXP 7.4, organisations are poised to unlock new levels in digital excellence. Packed with innovative features and enhancements, this latest iteration empowers businesses to elevate their digital presence, drive meaningful engagement, and achieve unparalleled success in the digital realm. Here are some of the key features that could enhance your business. A/B Testing Redefined: Liferay DXP 7.4 introduces the ability to experiment with any page element, revolutionising the optimisation process. From buttons to images, and everything in between, marketers can now fine-tune user experiences with precision, driving increased conversion rates and maximising ROI. Enhanced Content Audit Tool: Marketers rejoice! The Content Audit Tool receives a significant upgrade, providing deeper insights into content performance. With improved visualization and usability, marketers can effortlessly identify areas for improvement and ensure content aligns seamlessly with strategic objectives. From zooming in on specific results to visualizing content assigned to specific categories, extracting actionable insights has never been easier. This allows the ability to visualise which elements need to be improved to provide more impact on your business. Expanded Content Performance Panel: The Content Performance Panel is now available for all page types, from web content to display page templates. This expansion demo gives access to performance analytics, enabling businesses to assess the effectiveness of their digital assets holistically. By delivering personalised experiences at every touchpoint, organizations can enhance user engagement and drive conversions with unparalleled efficiency. Check out more of Liferay's powerful framework! www.liferay.com #liferay #dxp #contenmanagementsystem #analytics

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Looking to take your marketing software integration to the next level? ⚙️💪 Catch up on our exclusive webinar, where our team walk you through the amazing features and benefits of Concoord by Aproove Work Management 🖥️ Concoord connects any third party application to Aproove using our low code custom connectors & no code reusable nodes and workflows! 👩💻 Watch it here https://hubs.ly/Q02KVLNs0 #MarketingSoftware #MarketingIntegrations #MarketingProjectManagement