Captify®’s Post

No one lies to their search bar. That is why I am excited to announce the launch of the Captify® Election War Room.  In contrast to traditional polls, search offers unprompted, unbiased, up-to-date insight into what voters are researching, how often candidates are being searched, how this applies to battleground states, correlations between candidate searches and interest in voter registrations, search sentiment, and how all of this changes (or not) from week to week. There are several milestone events for which we will be measuring the search impact between last week’s democratic convention through election day. Those events include the upcoming presidential and vice-presidential debates, as well as early in-person voting in the key battleground states. So, what do 1 billion daily searches on 2 billion devices across 3 million websites reveal post-DNC? - Trump leads in overall search share nationally at 55% - Harris closed the search share gap, seeing a post-convention jump in each of the key battleground states of between 4% and 7% - Harris benefitted from a big jump in positive search sentiment, with increases in each of the battleground states (measured by search terms such as “why Kamala Harris is good for America,” and “Kamala Harris is more trusted than trump on economy,”) while Trump saw more negative searcher sentiment in all battleground states other than North Carolina - Crime is on people’s minds: the most searched for of nine key policy related topics in the key battleground states is crime, by a wide margin, commanding 40-50% of the share. Social Security comes in second at around 15% search share. Immigration and women’s reproductive rights, two very polarizing topics, each comprise under 10% of all searches (see chart below). I personally find this data fascinating and am looking forward to posting updates as the news cycle evolves and the campaign heats up! Search data allows us to truly understand "What’s Captifying the World Today?" View the full report here: https://bit.ly/3WVw5LK