Captify®’s Post

One of the highlights of our week was our panel at the Cynopsis BIG TV Summit. Our business strategy expert, Bill Chambers, and other industry experts shared insight on Effective Buying Strategies for Navigating a Fragmented CTV Ecosystem. Want to know more about how CTV advertising could work for your business? Reach out today!

👔 Happy #MeasurementMonday! This week, you can learn how UNTUCKit used real-time insights and continuous optimization to tailor its TV ad strategy, resulting in net positive ROI. Unbutton the full story ➡️ https://bit.ly/3Vl1f0f

This life stream today should have some interesting updates on Retail Media, CTV and more!

🔥 Hot off the press: the North American edition of VideoWeek's CTV Advertising Guide is here! Verve is a proud sponsor of this in-depth resource — a must-read for both the buy-side and sell-side of advertising on connected television. The comprehensive guide includes: 🔹 Map of the CTV landscape in North America 🔹 Interviews and explainers with industry leaders 🔹 Evolution of data in CTV 🔹 Breakdown of sell-side offerings in the US All this and much more 👇 https://hubs.la/Q02FYg6l0

Discover how WiO is transforming TV advertising with real-time engagement and data-driven insights! Watch our video to see how we help brands maximize their TV KPI's and ROI.

Always enjoy attending The Trade Desk annual forward market event! Great mix of brands, agencies, and broadcasters on stage talking about the future of streaming and journalism. A Few Takeaways... - Every streaming service now has an AVOD tier (with the exception of apple for now). This means we have meaningfully more premium, longform inventory in 2024 than we ever have. - Most large broadcasters have put in the work around identity and making their most premium inventory biddable leaving no excuses not to move beyond basic reach/frequency targeting and measurement. - Retail Media and Connected TV have the ability to accelerate each other moving budgets towards channels driving business outcomes (not cookie & last touch outcomes). - Quality journalism is primarily funded by our industry and yet too many buyers have shifted to a blanket 'no news targeting' approach with a big ripple effect. We have a shrinking window to change this. #retailmedia #connectedtv #programmatic

"There are now many ways to reach consumers in a TV-like environment, and you have to be active in all of them to be able to take advantage of that scale that TV has always done well." Justin Rosen joined leaders from across the industry in another great piece about the future of TV from our friends at Experian Marketing Services . Watch more below! #MovingTVForward

Want to master the world of advanced TV and digital advertising? 📺 Check out our comprehensive TV Glossary! From key terms to the latest trends, this resource has everything you need to stay ahead in the ever-evolving landscape of TV and digital media. Dive in now! #tvadvertising #digitalglossary #marketingtools #advancedtv #digitaladvertising #stayinformed #marketingresources

We’re thrilled to bring TV Insights to our CTV clients with active linear strategies. With TV Insights through Digital Remedy, advertisers can: ✅ Combine the power of digital and linear data to leverage a holistic Converged TV strategy ✅ Connect the dots between CTV and linear campaigns to understand what media is effectively driving performance and where audiences are watching ✅ View real-time cross-platform data all in a single dashboard for streamlined reporting ℹ️ Discover how TV Insights can strengthen your competitive strategy https://bit.ly/4bbmdUv #DigitalRemedy #PerformanceMarketing #ConvergedTV #ConvergentTV #CTV #Linear #CrossPlatformMeasurement #TVInsights

Wondering how to measure success in CTV campaigns? Our report for the US, "Behind the Screens," reveals the key metrics and factors impacting advertising performance. Get your hands on actionable insights today! #programmatic #CTV #weareMiQ