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30 seconds = $7M. Is it time to rethink brand priorities? Been thinking about this quite a bit. We’re less than a week away from the big game. Ad spots are rumored to have sold out in November. Brands are fighting over the opportunity to spend upwards of $7M for just 30 seconds of airtime, not to mention the dollars spent on the ad agency and internal resources. Crazy? Smart? There will be plenty of debate on the ad winners next week — but before that, there’s a conversation that B2B (especially B2B2C) brands should be having. Taylor or no Taylor, for years B2B brands have gone all out for the Super Bowl, hoping to grab attention, start conversations, and maybe even go viral. But what happens after the game ends? Are these brands set up to win where it matters? At the point of sale? In the world of B2B sales, especially CPG companies, where relationships and real conversations (often in-person) drive product placement, shelf space, and ultimately revenue, there's a real mismatch. Brands are pouring billions into flashy websites and commercials with massive analytics engines, and yet, 60% of sales still happen through old-school, face-to-face meetings — where sellers still walk in with paper brochures, tablets that require internet access, and untrackable digital assets. Sure the consumer loved the 30 second spot, but is the business buyer — the gatekeeper standing in the way of reaching the consumers — actually onboard? Every brand, especially those spending on commercials (hint… Doritos, Coors Light, Reese’s, Dove), should be asking: ❓ Are your sellers in position to be on-demand experts on every product in your catalog? ❓ Can you get new products out to market quickly, including trade promotion materials?  ❓ Can you digitally track what buyers are most interested in? ❓ Can you alert sellers to new content to speed time to market? ❓ Can you restrict content by regions? Or ensure content expires with the promotion is over? ❓ Are your distributor partners true ambassadors for your brand and products? Ultimately, long after the game is played, it’s the traditional channel's job to ensure your product is available at point of sale. And if it’s not — all that ad spend is worth nothing. Zero. Zilch. #SuperBowlAds #B2BMarketing #ContentManagement 

Me: Ooh, my credit score went up again.⁣⁣⁣⁣ ⁣⁣⁣⁣ Wifey: I think you check your credit score more than anyone I've known.⁣⁣⁣⁣ ⁣⁣⁣⁣ Me: You can't optimize what you don't track.⁣⁣⁣⁣ ⁣⁣⁣⁣ Wifey: I can’t believe you just said that right now.⁣⁣⁣⁣ ⁣⁣⁣⁣ Well, you better believe it because it’s 100% true.⁣⁣⁣⁣ ⁣⁣⁣⁣ But this adage doesn't stop with building credit.⁣⁣⁣⁣ ⁣⁣⁣⁣ It applies to all areas of life:⁣⁣⁣⁣ ⁣⁣⁣⁣ - Weight loss⁣⁣⁣⁣ - Relationships⁣⁣⁣⁣ - Lead generation⁣⁣⁣⁣ ⁣⁣⁣⁣ No matter the topic.⁣⁣⁣⁣ ⁣⁣⁣⁣ If you want to improve something, you better be tracking it.⁣⁣⁣⁣ ⁣⁣⁣⁣ Tracking allows you to see what’s working and what’s not.⁣⁣⁣⁣ ⁣⁣⁣⁣ And if you know what to do with that data you can improve your results in the future.⁣⁣⁣⁣ ⁣⁣⁣⁣ Funny enough…⁣⁣⁣⁣ ⁣⁣⁣⁣ This is one of the many reasons I love doing monthly promos.⁣⁣⁣⁣ ⁣⁣⁣⁣ Because you can use your findings from one promo to make the next one way better.⁣⁣⁣⁣ ⁣⁣⁣⁣ That's the secret behind promos that create a ton of impact and sales.⁣⁣⁣⁣ ⁣⁣⁣⁣ Continuous improvement.⁣⁣⁣⁣ ⁣⁣⁣⁣ Speaking of which…⁣⁣⁣⁣ ⁣⁣⁣⁣ If you're interested in having promos that rake in more sales for your business month after month, then you should know…⁣⁣⁣⁣ ⁣⁣⁣⁣ I created a doc that explains how you can make an additional $20k-$200k per month with promos without:⁣⁣⁣⁣ ⁣⁣⁣⁣ ❌ Retainers⁣⁣⁣⁣ ❌ Set-up fees⁣⁣⁣⁣ ❌ Managing vendors⁣⁣⁣⁣ ❌ Long term contracts⁣⁣⁣⁣ ❌ Discounting your programs⁣⁣⁣⁣ ⁣⁣ Want more information?⁣⁣⁣⁣ ⁣⁣⁣⁣ Simply DM me the word “PROMO” and I'll send over the details.⁣⁣⁣⁣ ⁣⁣⁣⁣ I only have capacity to take on 3 clients right now.⁣⁣⁣⁣ ⁣⁣⁣⁣ So if you want to make magical Internet money without having to lift a finger...⁣ ⁣ Don’t wait until it’s too late.⁣⁣⁣⁣ ⁣⁣⁣⁣ DM me the word “PROMO” for full details.⁣⁣⁣⁣ ⁣⁣⁣⁣ Excited to hear from you,⁣⁣⁣⁣ ⁣⁣⁣⁣ Derek Coleman⁣⁣⁣⁣ ⁣⁣⁣⁣ “The promo guy with GOOD credit”

Considering a multi-channel or marketplace strategy can provide numerous advantages for retailers aiming to expand their reach and boost the success of established brands. Here's a detailed overview of key factors to keep in mind.

𝙏𝙝𝙚 𝙥𝙤𝙬𝙚𝙧 𝙤𝙛 𝙧𝙚𝙩𝙚𝙣𝙩𝙞𝙤𝙣 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚𝙨 An underrated audience, when it comes to Advertisement is… Wait for it… Retention What does that mean? It means that you maintain your existing customers. Why should I even do that Sebastian? Well, let me give you a reason why! Your existing customers have a good relationship with your company. They like your products, and also your service. Which also makes them come back to get even more! They will prefer to buy from your company, and they trust you. Therefore they will also be likely to spend even more, than first buying customers! This will also affect your ROI (Return on Investment) positively. And you don't even have to spend a lot of money on retention! Just look at this example from one of our E-commerce clients! 3.580$ Spent 34.825$ Generated Just with a simple retention campaign on a low daily budget.

𝗛𝗼𝘄 𝗮 𝗦𝗶𝗺𝗽𝗹𝗲 𝗟𝗲𝗮𝗳𝗹𝗲𝘁 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗕𝗿𝗼𝘂𝗴𝗵𝘁 𝗗𝗮𝗠𝗲𝗻𝘀𝗰𝗵’𝘀 𝗗𝗼𝗿𝗺𝗮𝗻𝘁 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗕𝗮𝗰𝗸—𝗔𝗻𝗱 𝗗𝗿𝗼𝘃𝗲 𝗮 𝟯.𝟱𝗫+ 𝗥𝗢𝗜 𝗪𝗵𝗲𝗻 𝗗𝗮𝗠𝗲𝗻𝘀𝗰𝗵 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝗱 𝘂𝘀 𝘁𝗼 𝗯𝗿𝗲𝗮𝘁𝗵𝗲 𝗻𝗲𝘄 𝗹𝗶𝗳𝗲 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗵𝗼 𝗵𝗮𝗱𝗻’𝘁 𝘀𝗵𝗼𝗽𝗽𝗲𝗱 𝗶𝗻 𝘂𝗽𝘁𝗼 𝟮 𝘆𝗲𝗮𝗿𝘀, 𝘄𝗲 𝗸𝗻𝗲𝘄 𝘄𝗲 𝗵𝗮𝗱 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘀𝗽𝗲𝗰𝗶𝗮𝗹. 𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝘆 𝘄𝗲 𝘀𝗲𝗻𝘁 𝗼𝘂𝘁 𝟭𝟱,𝟬𝟬𝟬 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗹𝗲𝗮𝗳𝗹𝗲𝘁𝘀, 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝗱𝗼𝗿𝗺𝗮𝗻𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗯𝗮𝗰𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱. 𝗔𝗻𝗱 𝗴𝘂𝗲𝘀𝘀 𝘄𝗵𝗮𝘁? 𝗜𝘁 𝘄𝗼𝗿𝗸𝗲𝗱 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗮𝘁 𝗮 𝗚𝗹𝗮𝗻𝗰𝗲: - 𝗜𝗡𝗥 ~𝟮𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝗦𝗮𝗹𝗲𝘀: 𝗥𝗲𝘃𝗶𝘃𝗶𝗻𝗴 𝗱𝗼𝗿𝗺𝗮𝗻𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘁𝗵𝗮𝘁 𝗵𝗶𝘁 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸. - 𝟭𝟮.𝟱% 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗢𝗿𝗱𝗲𝗿 𝗩𝗮𝗹𝘂𝗲 (𝗔𝗢𝗩): 𝗦𝗵𝗼𝘄𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. - 𝟯.𝟱𝗫 𝗥𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝗔𝗱 𝗦𝗽𝗲𝗻𝗱 (𝗥𝗢𝗔𝗦): 𝗣𝗿𝗼𝘃𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗲𝗱𝗶𝘂𝗺𝘀 𝗹𝗶𝗸𝗲 𝗽𝗼𝘀𝘁𝗰𝗮𝗿𝗱𝘀 𝘀𝘁𝗶𝗹𝗹 𝗽𝗮𝗰𝗸 𝗮 𝗽𝘂𝗻𝗰𝗵. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗔𝗻𝘂𝗿𝗮𝗴 𝗦𝗮𝗯𝗼𝗼, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗼𝗳 𝗗𝗮𝗠𝗘𝗡𝗦𝗖𝗛 𝗵𝗮𝗱 𝘁𝗼 𝘀𝗮𝘆: "𝗪𝗲 𝗵𝗮𝗱 𝗮 𝘀𝗲𝗮𝗺𝗹𝗲𝘀𝘀, 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗵𝗶𝗴𝗵𝗹𝘆 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝘄𝗲𝗿𝘁'𝘀 𝗽𝗼𝘀𝘁𝗰𝗮𝗿𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘄𝗵𝗶𝗰𝗵 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝗳𝗿𝘂𝗶𝘁𝗳𝘂𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗳𝗼𝗿 𝘂𝘀. 𝗪𝗶𝗹𝗹 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗶𝗻 𝗳𝘂𝘁𝘂𝗿𝗲" 𝗧𝗵𝗶𝘀 𝗳𝗲𝘀𝘁𝗶𝘃𝗲 𝘀𝗲𝗮𝘀𝗼𝗻 𝗿𝗲-𝗲𝗻𝗴𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲, 𝗯𝗼𝗼𝘀𝘁 𝘀𝗮𝗹𝗲𝘀, 𝗮𝗻𝗱 𝘀𝗲𝗲 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗥𝗢𝗜. 𝗜𝘁’𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗶𝗻𝗯𝗼𝘅 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗮𝗶𝗹. 𝗗𝗿𝗼𝗽 𝗮 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝗯𝗲𝗹𝗼𝘄 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻

Would you prefer 3 tasks done properly in an hour or 5 tasks done within 30 minutes, but ineffectively? One moment, I'm thinking, "We need to launch our campaigns and new products quickly to stay ahead during seasonal times" The next I’m like "Let’s stick to the basics and make sure our ad angles and product positioning are spot on." And below is one of many such situations that I have dealt with... It was the festive season, and we had to launch multiple campaigns within the given deadline, which wasn’t sufficient, so we did what was necessary over what was told to us... Because we know deadlines are exactly that, deadlines. I remember fondly, that day we had to work till late at night, and the tough decisions that we made. we chose to delay the campaigns, instead of launching them on time. Because we wanted to get things right, ad angels, targeting, offers, and communication, we didn’t regret it though, because we didn’t need to. We chose efficiency and effectiveness over speed and timely delivery. And the end outcome? It paid off. The campaigns went live after a day, and they did well throughout their time, the clients were happy and so were we. We exceeded expectations, we even earned bonuses for the extra effort – a win-win. However, what helped us here was shifting our focus from potential critiques to customer value,  so we were confident about what we were doing and convinced our clients to be patient with our delays. Because we knew what we were doing, we were strategic about our actions, and it helped. Patience truly is a virtue and quality wins over speed. Building companies can be hard, but having supporting partners makes it easy. Growing in the competitive digital space can seem tough, however, we can help you at sense over cents to get an edge. #quality #d2c #performancemarketing

At Freight Resolutions, we know firsthand the unique value that OOH offers, especially when combining it with large-scale visibility through our innovative tanker advertising. Check out this great article for more insights on how OOH continues to evolve and deliver results.

𝙏𝙝𝙚 𝙥𝙤𝙬𝙚𝙧 𝙤𝙛 𝙧𝙚𝙩𝙚𝙣𝙩𝙞𝙤𝙣 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚𝙨 An underrated audience, when it comes to Advertisement is… Wait for it… Retention What does that mean? It means that you maintain your existing customers. Why should I even do that Sebastian? Well, let me give you a reason why! Your existing customers have a good relationship with your company. They like your products, and also your service. Which also makes them come back to get even more! They will prefer to buy from your company, and they trust you. Therefore they will also be likely to spend even more, than first buying customers! This will also affect your ROI (Return on Investment) positively. And you don't even have to spend a lot of money on retention! Just look at this example from one of our E-commerce clients! 3.580$ Spent 34.825$ Generated Just with a simple retention campaign on a low daily budget.

As we start planning for BFCM, let's not forget the other events leading up to it. These occasions are perfect for testing your SMS marketing strategies. By engaging your SMS subscribers with timely celebrations before the peak season, they'll come to expect valuable messages from your brand and see the benefits of staying connected. Here are five key holidays to focus on this season, along with Attentive's top tips and strategies for each 👇

A very funny situation I found myself in taught me some of the most interesting lessons of my life. I was working at an Advertising/Media agency handling one of the big consumer durable brands. The client briefed us on a TV campaign for one of their AC products. When it comes to TV campaigns, especially for renowned AC brands, it has to be a high-value campaign, involving crores. We worked on the plan, presented it to the client, received a go-ahead, and all the buyers got into negotiations to finalize the entire plan. We rolled out the campaign with excitement. As someone involved in the strategy and planning, I got over-excited. Once the campaign was rolled out, I started bugging my client for updates on its impact on sales. Unfortunately, the client was busy with other matters and I didn't get any updates from him. My curious mind came up with another solution: I decided to visit retail AC shops to see for myself. To my surprise, the product we were promoting wasn't available in any of the shops. The shopkeepers told me that people were asking about the product but they had no answers as the product hadn't been shipped to them. I checked other shops in the area and found the same situation. I even checked some other places in Delhi with the same result. Confused, I called my client and informed him about this. He was shocked too and promised to get back to me as soon as possible. Later that day, he called to inform me that they were pulling off the campaign due to a distribution issue. I quietly approached my bosses and told them that the client wanted to pull off the campaign due to a distribution issue, smartly hiding the fact that it was my discovery. For an agency, stopping a running campaign is a huge deal because it involves a lot of buying and commitments, and I could have been sacked because of this. That day, I learned three very important lessons: 1. If you are in marketing, always talk to your counterparts before you start a campaign. 2. If you are responsible for rolling out a media/marketing campaign and need to do a dipstick, you better do it before you roll it out, not afterward. 3. If you find out something that is right/wrong, have the guts to tell it to your bosses. There is nothing wrong in doing so ( This I realized much later).