Captify®’s Post

If you’re running linear tv and CTV do more end card testing. Until now I didnt have a quantifiable read on how much weight the end card actually has. I thought this inspo end card I saw was cool for combining search behavior with showing Omni channel availability. Initially I thought it was super busy, so trimmed it down to showing just available on - the various distribution points my client was on. The result? 30% increase in incremental revenue on the channels we hadn’t featured on the end card before. TV is not the easiest channel to measure but if you’re testing variables and revenue is moving up WoW(above general baselines) are you complaining? Give it a go if you’re looking to expand channels. #tv #endcardtesting #marketing

The way we watch TV is changing. Ad monetization is changing with it. MainConcept has the solutions to lead the industry to the next level.

EMARKETER forecasts that in 2025, US linear TV ad spending will shrink by 13.3% YoY. Every day, more viewers cut the cord, and CTV’s share of the market keeps growing. Download a copy of our analyst report, “US TV and Connected TV Ad Spending Forecasts H1 2024,” presented by StackAdapt, for insights on what the changes mean for pricing and inventory. Explore Insights: https://lnkd.in/gtuUZPCf #CTV #adspending #Netflix #advertising

With so many in our industry struggling to locate sustainable growth in CTV, it’s no wonder that smart players across the ecosystem are focusing on the $162bn SMB advertising market. We see increased focus from DSP’s like Madhive, Vibe, MNTN and others, but also the announcement of new SMB-focused sales organizations from traditional TV companies, Paramount and Disney. And, of course, redoubled efforts from established players like Locality, Charter\Spectrum and Nexstar. The exciting and pivotal question is just how much pent-up demand sits beneath the surface. At Vica, we believe quality creative is key to unlocking this spend. It’s about time that small and local businesses have the tools and support to tell their unique stories in sight, sound and motion. #SMBadvertising #localadvertising #aifilmmaking

I had fun delving into the future! Discover the latest insights, trends, and forecasts shaping the CTV advertising landscape and what lies ahead. Check out the full blog below. Let's dive into the future of advertising together! #ctvadvertising #advertisingtrends #futureofadvertising #digitalmarketingagency #blogpost #industryinsights

Exciting news! MobileFuse has partnered with iSpot.tv to elevate CTV and video measurement capabilities, offering brands transformative insights: 🔍 Unified Measurement: Through iSpot's Unified Measurement platform, MobileFuse provides precise insights into CTV and OLV campaigns, integrating linear TV and digital streaming data seamlessly. 📈 Increased Reach: Unlock new CTV audiences with up to 67% incremental reach for medium-sized brands and 85% for smaller ones, surpassing industry standards. 🎯 Enhanced Optimization: MobileFuse enhances optimization and reporting via iSpot's dashboard, enabling detailed adjustments for publishers, audiences, and frequency to maximize campaign effectiveness and ROI. Discover how this partnership can elevate your campaigns: https://lnkd.in/g7HsEvKf 📺 #MobileFuse #CTV #CTVAdvertising #digitalmarketing

The fusion of content and commerce will redefine the viewer experience. CTV devices are likely to become the household's central digital hub and streaming services who want to appeal to advertisers need to invest in measurability. Read my 2024 predictions in Streaming Media Magazine: https://lnkd.in/eu6z-SkK #connectedtv #ctvadvertising

March Mailer! Out now! Key Takeaways -  - A new study has found that 53% of connected TV (CTV) users wish all TV ads had a quick option to buy the product, and 63% wish they could see store or brand inventory from their TV. - Beyond influence and product discovery, 47% have purchased after seeing a TV ad in the past three months. Of those consumers, most (56%) completed a purchase using their mobile phone, followed by laptop/desktop (45%), in-store (31%), tablets (31%) and on CTV (29%). - It revealed seven in 10 viewers like TV ad creatives that include a QR code, with 62% open to scanning a QR code on a TV ad in the next 12 months. - Gracenote Global Video Data reported that 84% of studio-produced titles are on streaming platforms. And included is our upgraded Top 5 Programmes by Platform. To read the full articles used in this mailer, check out the references sourced. #redmediaplus #connectedtv #ctv #advertising #media #tvlandscape

As broadcast & linear TV consumption declines, CTV consumption increases, but do advertisers understand what CTV actually is? I’m here to answer it for you! ⤵ 📺 Simply put, CTV refers to television sets that are connected to the internet, allowing users to stream video content from various platforms like Netflix, Hulu, and Amazon Prime Video, among others. What does this mean for the viewer? 🌐 This means viewers have more control over what they watch, when they watch it, and on which device. What does this mean for the advertiser? 🚨 This means the advertisers have more control over where their ad is being served and who it's being served to. ⤵ As the world of entertainment continues to evolve, understanding CTV is crucial for businesses and marketers looking to engage with audiences in the digital age. 💼   Myself & the team at Simpli.fi is here to educate, guide, and help you navigate the new world of advertising.   If you’re looking to learn more, ask in the comments or hit me in the DM’s, they are always open!   #CTV #ConnectedTV #DigitalTransformation