Captiv8’s Post

📢 𝐀𝐝𝐌𝐚𝐯𝐞𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐍𝐞𝐰𝐬! Looking for the latest insights on digital advertising and innovation? 🌟 Our journey continues to make headlines—check out our newest press release to see how AdMaven is making waves in the industry. 👉𝐑𝐞𝐚𝐝 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐝𝐞𝐭𝐚𝐢𝐥𝐬 𝐡𝐞𝐫𝐞: (https://bit.ly/3Wq2Dhv) Stay ahead with the latest updates from 𝐀𝐝𝐌𝐚𝐯𝐞𝐧—a trusted partner for publishers and advertisers worldwide. #AdMaven #DigitalAdvertising #PressRelease

Over the past two years, I've had the privilege of collaborating with prominent QSR and automotive brands. One of the primary challenges we've encountered is measuring offline conversions and demonstrating the effectiveness of their programmatic campaigns. Fortunately, StackAdapt has crafted a robust solution that allows us to track how online advertising translates into offline visits. With Footfall Attribution, we can obtain near real-time insights, validating that your efforts are yielding the anticipated impact. Shoot me a DM if you'd like to learn more!

🛍️ The Power of Bold Advertising: How Priceoye Made Me Stop Scrolling In today’s marketplace, trust is everything. For years, physical shop dealers have painted a narrative: online stores can’t be trusted, and the only safe option is to shop in-store. But then came PriceOye with a strategy so powerful, it stopped me mid-scroll and made me dive deep into their campaign. Their Techno Notice wasn’t just an ad—it was a movement. They tackled misinformation head-on, revealing how some physical stores mislead customers while positioning themselves as a trustworthy and transparent online alternative. What made it so impactful? 1️⃣ It grabbed attention: The ad was impossible to ignore, with sharp visuals and a message that directly addressed a common doubt. 2️⃣ It made me curious: The captions were so compelling that I couldn’t help but explore the comment section (which was buzzing with engagement, by the way!). 3️⃣ It built trust: They didn’t just claim authenticity—they proved it, highlighting evidence to back their reliability. What’s more, this strategy isn’t just limited to PriceOye. Many brands are using proof of their authenticity to rise above competitors who rely on outdated tactics. It’s a masterclass in turning skepticism into loyalty and doubt into belief. If you’re planning your next campaign, take inspiration from this: ✅ Craft a bold narrative that addresses misconceptions about your industry. ✅ Back your claims with proof—transparency builds trust. ✅ Make your content so engaging that people not only stop scrolling but also explore your brand deeply. Kudos to PriceOye for an ad that wasn’t just a promotion but an experience. 💡 What ad campaigns have recently caught your attention like this? Let’s discuss! #AdvertisingStrategy #MarketingTips #Authenticity #CustomerTrust

How Ad Tech Is Transforming Digital Advertising And Driving Impact https://lnkd.in/gWpr6aFW #adtech #digitaladvertising #digitalmarketing #marketingstrategy #advertising #transformation #impact #innovation

Ad Network: What Is It and How Does It Work? - Discover what an ad network is and how it works. Learn the benefits of #advertising networks and how they can enhance your #marketing strategy. #AdNetworks

AWE24 is behind us now but we've got you covered with all the insights you need moving forward. Advertising Week Europe brought together industry leaders and innovators to share valuable insights and perspectives on the evolving landscape of marketing and advertising. You can read our full blog post containing all the takeaways here: https://lnkd.in/e_HshuFP #AdvertisingWeekEurope2024 #Marketing #Advertising #Panels

Expanded ad formats and new cookieless measurement tools are part of the platform’s plan to help brands generate high-intent leads. #Advertising #LeadGeneration #Branding

This highlights the importance of Retail Media Networks (RMNs) in today’s marketing landscape. RMNs offer a cost-effective way to compete and optimize marketing strategies by leveraging the reach and data of retail giants. With growing consumer privacy concerns and the deprecation of cookies, RMNs stand out as a highly measurable and effective advertising solution. #RetailMediaNetworks #MarketingStrategies #Advertising #DataOptimization

We took our client's slow-moving brand to an e-commerce POWERHOUSE within 3 months - here's how we did it 👇 By focusing on three key strategies, we achieved remarkable results: Optimised Digital Marketing Campaigns 🔥 Implemented targeted ads, leading to a 250% increase in traffic 🔥 Achieved a 3x return on ad spend (ROAS) 🔥 Boosted conversion rates by 40% through strategic A/B testing Enhanced User Experience 🔥 Revamped their website for faster load times and improved navigation 🔥 Integrated customer feedback to tailor the shopping experience 🔥 Reduced cart abandonment by 30% with streamlined checkout processes Strategic Social Media Engagement 🔥 Curated engaging content that resonated with the audience 🔥 Increased social media followers by 1,900 in just 90 days 🔥 Drove user-generated content, enhancing brand credibility and reach These efforts resulted in: 🚀 A 4.5x increase in monthly sales 🚀 Over 3,000 new customers 🚀 A significant boost in brand loyalty and repeat purchases And we're just getting started...

To the Ecom community: If you want to scale your brand without having to spend extra money into advertising at the end of the year, Check out my buddy Brian Osterhout and see what he’s doing with brands. He helps aggressively scale brands without having to spend more in paid advertising land utilizes a channel not many people know or use yet. Brian has worked with a variety of ecom brands over the years with this method. Check him out when you get the chance. Brian Osterhout #ecom #ecommerce #ecombrands