Carat’s Post

My hot take on what will be of interest at #Cannes via David Kaplan and The Outcome: "...given the innovations in CTV and performance, it should be a great opportunity to learn more about where we're at and what needs to happen to make it a better reality. Data and audiences clearly play an important part and want to hear what brands are doing to activate that in CTV.” https://lnkd.in/eSFZjE5F #CTV #PerformanceMarketing

Sharing a really interesting article and a few thoughts on the challenges network agencies face vs the agile and scalable model provided by independents. At The Hybrid House we have taken this a step further putting our accounts leads into our clients businesses.

Sharing a really interesting article and a few thoughts on the challenges network agencies face vs the agile and scalable model provided by independents. At The Hybrid House we have taken this a step further putting our accounts leads into our clients businesses.

This great article delves into the distinct challenges faced by large network agencies compared to smaller independent agencies. At The Hybrid House, we have taken the agile model a step further embedding experienced consultants directly within our clients' businesses. Leveraging our deep expertise in audience growth and monetization. This fosters an agile, cost-efficient model, allowing us to stay attuned to the real-world issues brands face and deliver scalable, responsive solutions. By being closer to our clients' needs, we ensure a more tailored and impactful partnership. #BusinessGrowth #AgileSolutions #ClientFocused https://lnkd.in/etXnJEfk

𝗧𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗦𝘂𝗯𝘁𝗹𝗲 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 ✨ The most impactful advertising doesn't feel like advertising at all. It seamlessly integrates into our lives, offering value, entertainment, or solutions without overtly pushing a product or service. By focusing on authenticity, relevance, and providing genuine benefits to the audience, brands can create connections that transcend traditional marketing tactics, fostering trust and loyalty. Share your thoughts in this post by Evan Lee and COMMENT below. https://lnkd.in/eExb2cVR #finance #financialanalysis #CFO #financialmanagement #financialcommunication #financialstrategy

Teads Launches Scope3 Powered End-to-End Carbon Emission Measurement in Teads Ad Manager, by www.nineoclock.ro Rémi Cackel, Chief Product Officer, Teads said: “Our new collaboration with Scope3 not only raises the bar in digital advertising measurement but empowers advertisers with unprecedented transparency. This integration takes our leadership in SPO and directness one step further, enabling our partners to optimally measure end-to-end and drive sustainable business outcomes.” Brian O’Kelley, Co-Founder and CEO, Scope3 added: “Having Scope3’s carbon footprint measurement directly in Teads Ad Manager allows advertisers to make actionable decisions with emissions data, and complements the initial Scope3 assessment analyzing over 500 domains from earlier this year discussing key benefits of Teads’ direct inventory. Martin Bryan, Global Chief Sustainability Officer at IPG Mediabrands added: “This integration is a step forward as we work to understand the emissions that are generated from digital media. Having collaborated with Teads on their sustainability mission, underpinned by their top position in directness, brands and agencies will benefit from premium publisher inventory even more with access to Scope3’s industry-leading reporting.” Nine O’Clock by Mihai Manea #GMS2024 #GreenMediaSummit #decarbonizeadvertising #netzeroads #sustainability

#OpenDoorChats Knocking seamlessly merges #ContentandCommerce, providing a full-service content studio with a team of seasoned professionals from broadcast news, entertainment, advertising, social media, and beyond. This diverse expertise ensures that our brand partners' stories are effectively communicated across all media platforms. In today's digital age, how crucial is a multidisciplinary approach to content creation in ensuring brand success? Let's discuss the impact of integrated storytelling on consumer engagement and brand loyalty. #ContentMarketing #Ecommerce #BrandStrategy #KnockingStudio

Embrace contextual targeting! Learn more by watching our webinar with Kochava on demand.

According to the most recent video ad study from IAB, digital video has grown 15% year over year as a media channel for marketers. That's nearly 80% faster than total media channels overall. Here are the other main points from the study you should know: 1. Digital video will surpass linear TV in ad spending in 2024. 2. Most categories (led by CPG and retail) will increase digital video ad spending by double-digits this year. 3. CTV is projecting 12% growth (to $23B) by EoY. What this means for your business is that just checking the box of having a video campaign isn't enough anymore; differentiation is necessary. Actual personalization (not just a name), interactivity, dynamic features, and other sub-categories of the video marketing vertical will continue to be used by the brands at the edge and continue to win. Keeping up with all the crazy AI releases is 100% good, don't get me wrong, but understanding what the market reacts to most is how you get wins in 2024, not in years to come. #marketing #videomarketing #marketingstrategy

🚀 Excited Post 🚀 🔥 Are you ready to take your ad management game to the next level? 🔥 Let's talk about the power of effective ad management strategies: - Ad management is more than just running ads; it's about optimizing, analyzing, and iterating to maximize results. - With the right ad management tools and expertise, you can reach the right audience at the right time with the right message. - Stay ahead of the competition by continuously monitoring and adjusting your ad campaigns for optimal performance. Remember: - Data is your best friend in ad management - use it to make informed decisions and drive successful campaigns. - Creativity paired with strategic ad management can create a winning formula for your brand. - Embrace the ever-evolving ad landscape and adapt your strategies to stay relevant and engaging. Let's elevate your ad game together! 💪💼 #AdManagement #MarketingStrategies #DigitalAdvertising #OptimizationSuccess