Carbon Smart Wood™’s Post

Transforming Our World: Achieving Sustainability Through Discovery Community's Music Tokenization Initiative In today’s world, sustainability is no longer a buzzword but an imperative, and as a Product Manager for Discovery Community, it’s my responsibility to ensure that our innovative music tokenization platform not only serves independent artists but also contributes to the global goal of sustainable development. By incorporating sustainable practices into our tokenization initiative, we are empowering musicians while reducing the inefficiencies and resource wastage traditionally seen in the music industry. The music tokenization initiative, which leverages blockchain technology to create transparent, fair, and real-time royalty splits for artists, is a crucial step toward addressing one of the biggest challenges in the creative economy: fair compensation. But beyond its immediate benefit to artists, the tokenization model promotes a decentralized and eco-friendly approach to resource management. Here's how: Energy Efficiency & Blockchain: We use eco-friendly blockchain solutions that minimize energy consumption, ensuring that as we tokenize music assets, we reduce the environmental impact associated with traditional streaming and distribution platforms. Unlike older, resource-heavy networks, Discovery Community focuses on using energy-efficient consensus mechanisms to make our platform sustainable. Circular Economy for Creatives: The platform encourages a circular economy by allowing musicians to directly engage with fans and other stakeholders, cutting out intermediaries who typically drive up costs and resource use. This system also helps foster long-term economic growth for local music scenes, especially in underrepresented regions such as Africa, a key focus for Discovery Community. Sustainable Revenue Models: Tokenizing music not only enables seamless royalty distribution but also ensures that artists and contributors (songwriters, producers, etc.) are compensated fairly and immediately. This efficient revenue-sharing model aligns with SDG 8 (Decent Work and Economic Growth) by supporting fair wages and reducing the financial strain on artists, allowing them to reinvest in their communities and creative pursuits. Promoting Digital Inclusivity: By onboarding more than 100 artists in our first 180 days, Discovery Community directly addresses SDG 10 (Reduced Inequality) by offering a platform for underrepresented talent. The use of AI and data analytics provides valuable insights, enabling artists to optimize their content while growing sustainably in the competitive music market. Oluwaseyi Ladele

📢 We have launched this year’s 🏖️ ESG Summer Series – 🔍 looking at sustainability issues in less obvious places. First up, in Towards a green day for music, we discuss: 🎵 How revenues from live music events are on the rise as festivals and concert attendance reaches record highs 🚆 Where stakeholders should watch for sustainability risks – from travel emissions, to biodiversity loss 💿 Why investors should scrutinise emissions from streamed music and promote improved practices, in our view Click here to find out more 👉 https://grp.hsbc/60409Eu9I #HSBCResearch #Research #ESG #Climate

📢 We have launched this year’s 🏖️ ESG Summer Series – 🔍 looking at sustainability issues in less obvious places. First up, in Towards a green day for music, we discuss: 🎵 How revenues from live music events are on the rise as festivals and concert attendance reaches record highs 🚆 Where stakeholders should watch for sustainability risks – from travel emissions, to biodiversity loss 💿 Why investors should scrutinise emissions from streamed music and promote improved practices, in our view Click here to find out more 👉 https://grp.hsbc/60489EUL8 #HSBCResearch #Research #ESG #Climate

📢 We have launched this year’s 🏖️ ESG Summer Series – 🔍 looking at sustainability issues in less obvious places. First up, in Towards a green day for music, we discuss: 🎵 How revenues from live music events are on the rise as festivals and concert attendance reaches record highs 🚆 Where stakeholders should watch for sustainability risks – from travel emissions, to biodiversity loss 💿 Why investors should scrutinise emissions from streamed music and promote improved practices, in our view Click here to find out more 👉 https://grp.hsbc/60489JIG4 #HSBCResearch #Research #ESG #Climate

📢 We have launched this year’s 🏖️ ESG Summer Series – 🔍 looking at sustainability issues in less obvious places. First up, in Towards a green day for music, we discuss: 🎵 How revenues from live music events are on the rise as festivals and concert attendance reaches record highs 🚆 Where stakeholders should watch for sustainability risks – from travel emissions, to biodiversity loss 💿 Why investors should scrutinise emissions from streamed music and promote improved practices, in our view Click here to find out more 👉 https://grp.hsbc/60479EnnP #HSBCResearch #Research #ESG #Climate

📢 We have launched this year’s 🏖️ ESG Summer Series – 🔍 looking at sustainability issues in less obvious places. First up, in Towards a green day for music, we discuss: 🎵 How revenues from live music events are on the rise as festivals and concert attendance reaches record highs 🚆 Where stakeholders should watch for sustainability risks – from travel emissions, to biodiversity loss 💿 Why investors should scrutinise emissions from streamed music and promote improved practices, in our view Click here to find out more 👉 https://grp.hsbc/60459zATx #HSBCResearch #Research #ESG #Climate

📢 We have launched this year’s 🏖️ ESG Summer Series – 🔍 looking at sustainability issues in less obvious places. First up, in Towards a green day for music, we discuss: 🎵 How revenues from live music events are on the rise as festivals and concert attendance reaches record highs 🚆 Where stakeholders should watch for sustainability risks – from travel emissions, to biodiversity loss 💿 Why investors should scrutinise emissions from streamed music and promote improved practices, in our view Click here to find out more 👉 https://grp.hsbc/60489B27j #HSBCResearch #Research #ESG #Climate

📢 We have launched this year’s 🏖️ ESG Summer Series – 🔍 looking at sustainability issues in less obvious places. First up, in Towards a green day for music, we discuss: 🎵 How revenues from live music events are on the rise as festivals and concert attendance reaches record highs 🚆 Where stakeholders should watch for sustainability risks – from travel emissions, to biodiversity loss 💿 Why investors should scrutinise emissions from streamed music and promote improved practices, in our view Click here to find out more 👉 https://grp.hsbc/60469XOQ4 #HSBCResearch #Research #ESG #Climate

📢 We have launched this year’s 🏖️ ESG Summer Series – 🔍 looking at sustainability issues in less obvious places. First up, in Towards a green day for music, we discuss: 🎵 How revenues from live music events are on the rise as festivals and concert attendance reaches record highs 🚆 Where stakeholders should watch for sustainability risks – from travel emissions, to biodiversity loss 💿 Why investors should scrutinise emissions from streamed music and promote improved practices, in our view Click here to find out more 👉 https://grp.hsbc/60419D7wh #HSBCResearch #Research #ESG #Climate