Ways to attract and retain new patients were hot topics at #SHSMD23. It was wonderful to hear about data-based strategies and powerful tools for patient acquisition. Our blog, Best Practices in Patient Scheduling for Healthcare Marketers, outlines how marketing strategies must complement online scheduling tools for optimal results in acquisition and retention. Learn more. https://hubs.ly/Q02346GF0 Society for Health Care Strategy & Market Development (SHSMD)