Content Marketing, Digital Marketing, Brand and Reputation, PR and Corporate Communications
Agree there is so much progress yet to be made here - another scary stat: 40% of Fortune 500 companies don’t have a single growth- or customer-related role in their CEO’s executive committee. But there's big upside when CEOs place marketing at the core of their growth strategy - they are twice as likely to have greater than 5% annual growth compared with their peers.
President The Fletcher Group, Co-founder and Board Member Canadian Prepaid Providers Organization, Partner Executive Committee, PayTech Women
This is not great. Only 50% of CEOs were able to correctly identify the top priorities of the CMO and marketing department in their organizations. There is also a big divide in how customer centric the CEO thinks the organization is being versus the opinion of the CMO. And only about 10% of CEOs were once a CMO? Seems like a big miss to not have the C-level exec who is closest to the customer not rise to the top job. We spoke about this in depth at our panel at M20/20 last week. One thing our panelists agreed on that was also reflected in the article is that CMOs need to tie their results to the ways the company measures value
