Author | Keynote Speaker | Board Member | Associate Professor working on AI Ethics at the University of Oxford
"Mainly, the law mandates that tech platforms make it easier for users to understand how the site works. This underlying philosophy includes rules like making the process of content moderation more transparent, requiring any pornography sites to identify the users who are uploading material, and detailing how content recommendations work. Another aim is to rein in the algorithms themselves. A controversial part of the law bans companies from using so-called “dark patterns,” or manipulative ways of nudging users to click on content they weren’t originally looking for, such as reality TV or ISIS recruitment videos. It also bans #surveillance advertising (ads personalized for users after tracking online habits and search history) for minors. An earlier draft of the bill included a ban on surveillance advertising altogether, but the rule was successfully watered down by tech lobbyists." If the original 19 companies do not comply with the new rules, they risk a fine of up to 6% of their company’s global revenue—that could be as much as $16 billion for a company like Google—and could even risk a ban from the EU market. #DSA #AIEthics https://lnkd.in/ebhnCZaZ
1/2 This Carissa Véliz , I feel is a positive step although implementation will be tough. I used to ask these questions in every forum and the answer I used to get is ,' Do you know how much they get in advertising '? 1. The site owners cannot make the users sign an all encompassing clause and then put the onus on them for using their data. This is cheating. 2. The site owners also should make it very clear that what data is used for what purpose. The user shouldn't be under the impression that the site is using only 5 data items for registration and then realise they have collected and used all their personal data. That is also cheating. 3. Data which is irrelevant for the site shouldn't be collected at all. Right now every app is collecting all the data. 4. The site owners should be responsible for the security and protection of that data. Any breach, and they should be held responsible. 5. Just because they have collected the data they cannot sell it. This is again cheating because the users are not even aware of it.
I wish the article had been clearer about 'European' in terms of the scope. Asking for a friend in post Brexit land...
Wow sounds like the EU is not messing about. Is the UK going to be following the same path I wonder?
I think this is the best summary I've read so far! 🙂
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1yThe ban on 'dark patterns' and restrictions on surveillance advertising, especially for minors, aim to create a more ethical digital environment. The potential fines and market bans serve as strong incentives for companies to comply and prioritize user privacy and experience.