CARLII LYON’s Post

Wondering how to captivate your audience and stand out in the crowded beauty landscape? In the fast-paced world of beauty, being noticed is essential, and I'm here to make sure your brand not only gets noticed but becomes the talk of the town! Get ready for a game-changer – imagine your products showcased in a way that captivates your audience and leaves a lasting impression. But it's not just about being seen; it's about creating a beauty legacy that forges connections and builds unwavering loyalty! Ready to turn heads, break through the noise, and make your brand a showstopper? Let's embark on this journey together! Excited to chat? I can't wait to help make this the year your beauty brand takes centre stage! Book your strategy call now, and let's make your brand an irresistible force in the beauty world! #BeautyGlowUp #VisibilityMagic #BrandBrilliance #LetsShineTogether #BusinessJourney #DelegateWithConfidence #TimeToThrive #visibilitystrategy #BeautyBusinessEssentials #ProductivityBoost #VestaSupports #ukbeautybrand

I love working with brands that promote self-love and the authenticity of every type of beauty ❤️ Once again, we did a great job! #socialmedia #humanbrands #selflove #communitymanager #brandmanager #digitalstrategy

Great perspectives on Beauty M&A activity. My key takeaways: 1) M&A volume picked up and not slowing down. In contrast, the inverse is true for early stage funding in the category and the consumer product category at large. 2) With the typical sales exit mandate of $100M+ TTM, according to Andrew Ross, "means there’s going to be a gap soon if that pipeline does not resume or if strategic acquirers don’t start to innovate themselves in how they approach early-stage investments." More below.

Sorry to burst your bubble but… Your products are not the most important thing about your beauty business. Your customers will only care about your products when you care about them first. 🙌🏼 Think of it like being friends with someone who always talks about themselves. You might not like their company as much since you feel unheard in the friendship. The friendship will not be nurtured until there is mutual respect and consideration. When you make an effort to nurture your relationship with your audiences and make them feel that you can transform their life and solve their problems, they’ll get a reason to care about what your beauty brand offers. ✨ Share this with a friend who needs to see this. 💜 #brandstorytelling #brandstory #beautyindustry #beautycommunity #beautybusiness #beautyproducts #beautybrands #branding #brandidentity #brandingexpert #womenbusinessowners #womeninbusiness #womenempowerment

🌟 5 Essential Steps to Build a Powerful Personal Brand in the Beauty Industry 💄 In the competitive world of beauty, a strong personal brand can be the key differentiator. Here we present five strategic steps to cultivate a personal brand that resonates in the industry. 1. Define Your Unique Niche: 🎯 Identify what you are passionate about and specialize. Whether it's skin care, vegan makeup, or sustainable beauty techniques, focusing on a niche will help you stand out and become an authoritative voice. 2. Share Valuable Content: ✍️ Produce content that educates, inspires, and adds value to your audience. Whether it's blogs, makeup tutorials, or product reviews, make sure each post reinforces your expertise and unique vision. 3. Connect with the Community: 👥 Genuine interaction builds trust and loyalty. Engage in conversations, attend industry events, and connect with other professionals through social networks and networking platforms. 4. Be Consistent in Your Brand Image: 🎨 From your logo to your tone of voice, every aspect of your personal brand should be consistent. This helps your audience to identify and remember you easily. 5. Constantly Educate and Innovate: 📚💡 Keep up with the latest trends and technologies in the beauty sector. Ongoing education and innovation are essential to keeping your brand relevant and fresh. Your personal brand is your business card in the beauty industry. By following these steps, you can create an influential and enduring presence that will open doors and create opportunities. #PersonalBrand #Beauty #BeautyTips #BeautyProfessionals #BeautyInnovation #Networking #BrandStrategy #ProfessionalDevelopment

"You Are Your Brand" I received this wise reminder in a newsletter the other day from one of my favorite instagram accounts And Bloom (@and.bloom) by Denise Boomkens. She always seems to hit a chord, a sacred truth, about aging, living and being comfortable being yourself. "You are your brand" is something that's easy to forget when we're bombarded with media and messages telling us what we're supposed to be and do (especially from employers and jobs), instead of reminding us to connect more deeply with who we are and express ourselves as we are- not should be. I love how Denise starts off by saying "I am Dee" because that's her brand. Your name is your brand! Then, in her opening paragraph, I love this sentiment: "I don't know a woman who isn't juggling everything....and I'm struggling to keep up." Truth. Our lives are full of the many pieces and parts of our selves. We have to attend to so many things, needs, wants, desires, and responsibilities. Plus, the emotional baggage and strain. The tension and paradoxes of trying to be everything and then falling short, wanting to rest and wanting to be productive. Craving company and craving solitude. Esther Perel talks about how we experience contrasting feelings simultaneously each day, and that's normal. My takeaways from Denise's words are two fold: 1. Yes, you are your own brand. Embrace it. Celebrate it. Realize it. And lean into it. Choose to be your own brand. 2. Let's normalize the juggling, the herding cats, the imbalances, and the unrest that comes from trying to do it all. Let's embrace and accept all of this as part of our own brands. And in my words, let's find our hybridity- the way we combine and integrate our pieces into something much bigger and beautiful. We are greater than the sum of our parts. What is your brand? #personalbrand #careeradvice #beyourself #morethanmytitle #hybridprofessional

Your customer can buy from several beauty brands that offer the same products as you. But they’ll choose you only when ⬇️ You read their emotions before even they do. ✅ You are understanding and empathising with your audience’s emotions and needs. ✅ You are not only looking at solving the problem externally but are also focusing on how it would make your customer feel internally. ✅ You understand what transparency means to your audience and you’re honest and truthful with them. It’s all about transforming your perspective from: ‘I want my customers to buy my beauty products so that I can 2X my sales this month’ TO 👉🏻‘My beauty product should be valuable to my audience, help them solve a problem, and boost their confidence.’ Your beauty brand is not about what you want. It’s an act of service, it’s a responsibility for you to make another person feel empowered, beautiful, confident, and complete. 🙌🏻 It’s always about something your brand can do for others. 💜 #brandstorytelling #brandstory #beautyindustry #beautycommunity #beautybusiness #beautyproducts #beautybrands #branding #brandidentity #brandingexpert #womenbusinessowners #womeninbusiness #womenempowerment #storytellingforbusiness #storytelling #thursday #skincare

Immerse yourself in the world of beauty, as I reveal the secrets of successful brand and community building that transforms companies into iconic brands. Do you ever find yourself pondering over the success stories of beauty brands like NARS and Fenty Beauty? Their success can be attributed to a well-defined brand strategy that morphed their customers into brand evangelists. Here are three strategies you can use: 1. Develop Your Brand Identity: Consider NARS cosmetics. They are known for their audacious and bold product line. This identity is reflected in all aspects - from their packaging to the vibrant product range. So, what does your beauty brand embody? 2. Know Your Audience: Enter Fenty Beauty. They disrupted the industry by championing inclusivity and diversity. They deeply connected with audiences who had been overlooked for years. So, what deeply held values does your target audience cherish? 3. Build a Community: A great example is Glossier's customer base, which feels like an inclusive circle of beauty aficionados. These customers have become brand champions, promoting Glossier products in their networks. So, how can you make your customers feel an integral part of your brand journey? In the bustling beauty industry, having a robust brand strategy is key to standing out. The aim is to transform your brand into an irresistible sensation. Are you ready to embark on this journey? The first step is simple - view your brand through your customer's lens. Inspire Others, Share this Post. Follow me to See my Next post. #BeautyBranding #BrandStrategy #CommunityBuilding

Saturday thoughts: Personal brand because it's the easiest route to communicating who you are and what you're about For years I struggled to communicate who I was and what I was about because I was so multifaceted, why put myself in a box. Have you ever thought this way? Almost every woman I know has 10 iterations of herself active at this very moment .... blame it on feminine chaos 💁🏾♀️ Showing up as all of them is nearly impossible and emotionally taxing until you build a personal brand 😊 #personalbranding #imageconsultant

Glossier's Beauty Revolution 🌟 Glossier's Beauty Revolution 🌟 Before launching Glossier, founder Emily Weiss started with a blog called "Into the Gloss," which featured interviews with beauty industry insiders and product reviews. While the blog had a following, it lacked the cohesive branding and community-building elements that Glossier would later develop. Improvement: Glossier built on the success of "Into the Gloss" by creating a comprehensive content strategy that focuses on beauty, skincare, and wellness. The brand's content includes interviews, product reviews, and beauty tips from industry experts and everyday users. This content not only drives sales but also fosters a community of beauty enthusiasts who are passionate about self-care and personal expression. Conclusion: High-quality content is a powerful tool for enhancing a brand's reputation, driving sales, and building a strong community. By establishing thought leadership, improving customer experience, and fostering engagement, brands can create a loyal following that not only supports their products and services but also advocates for them. This comprehensive approach to content creation and distribution can lead to sustained growth, increased customer loyalty, and a robust brand identity that stands out in the market. What's your brand's content story? 🚀 #ContentMarketing #BrandTransformation #CommunityBuilding #Glossier #BeautyCommunity #BrandGrowth