Carlton Brunton’s Post

Transcript

Well, hope you had a fantastic day. Right now, wherever you are today, we're in London on solo job. Good morning. OK. Hello my friend. How are you? All right. Good. That's good. Does. Hello there. How are you? Alright. Yeah, good. Good. Where would you like me? Well, you know, out of the back of the way You think. Leave it to you. OK? Yeah. Where you walking around. What's the? I'll be here. OK. OK. If that's alright with you, Yeah, I was thinking. We can one of them close up, yeah. So, well then we focus on you. The other one will be focused on the room. Hello. Hello. Hello. Hello. Turn down. Inspector trying to clip this off. Don't worry. Association. How long are you gonna be talking? Projecting to the back of the room. Fantastic. We'll go with that. Good to go whenever you are. Ohh. Sorry. OK, let's record in. That's recording. That's got me better. We can fill all of it if you want. But I know that. I know that we said that we were potentially not going to film some. Yeah, there will be some exercises. OK. So I mean, maybe get a little bit of beer roll on that. OK. Just a few minutes. OK. To know each other stuff. But yeah, that's OK We can record it. And then as I say, if you choose not to use it, you know we can choose not to use it after the first. Ohh man. Thanks man. That's a great great get it. But as I say, we can choose if I film 95%, we can always choose after the fact in the respect to actually maybe that's not, but if I don't film it, you can't make that call, you know? The GoPro that way as the Gopros BDS for eternity. Shoot. Sorry. So the Gopros behind the scenes footage of me filming him and that makes sense. It's a bit film essentially, but it's always useful when I'm talking about videos of how I shoot events and etcetera. I can then cut into this to be like, well, this is how I shoot an event and his uncle to me shooting. Welcome, everybody. Yeah, at any point you can't your case. Another reason why I would make the case for marketing being important is. It's much like tonight. It's packed, yeah. And you? What else? Great stuff. OK. From France you can charge so I've basically just invoke road One of the battery banks I was planning to use the GoPro which is on the base of the management here and that runs from this cable normally to charge the GoPro and has run off most of the opening stuff in the GoPro, but it also works obviously to charge it's V lock that then runs into the GH5. I've also just checked the card for this camera as well. Should in theory work, so I was a little bit concerned about what I would have enough coverage today, but it looks like we're gonna be fine. The only thing we might lose towards the end of the day is the Nikon D 7200. I've just changed as you may have seen these. Batteries just here so the grip allows me to hot swap them and I'm going to try and conserve as much better as possible. Just reformatted the card and try to have a system for me I have I'm gonna waistcoat so for me my to use cards are in this one and my not to use cars are over here so try to have a system so that you don't waste time either taking cards in and out or be in a position where you unfortunately accidentally. You know, format a card etcetera, etcetera that would be game over in this scenario for me. Write a check in with clients wherever possible just to keep that client service for this. We'll talk about marketing, but this is also customer service facing just to make sure he's happy. So sounds like we're going to be following most of the second-half. Then maybe some broll some exercise stuff across the afternoon which will mean I should be good on parts because that's going to be more burst filming so couple of minutes here or there, people have fun, people laughing, that kind of thing. People writing things down, et cetera, followed by and then sorry darling, and then followed by the Q&A at the end of the day, which hopefully I'm just gonna mention to him, Can he answer the question in the answer because I'm not going to be able to make the people asking, unfortunately. Did you want to do any testimony or pieces just wondering about that? Yeah, maybe at the end I might just say cleaning up with anyone. Yeah, just little social proof plan of how did you find the workshop etcetera. Some, and I always tried to do when an event like this is try and add value in sort of add ideas to the client that they may have either forgotten or didn't necessarily think of. So you know the idea of social proof, the idea of testimonials, etc. This is the Nikon with the Tokina. Tend to the wide angle, so the 1020 F 2.8 and then we also have the Sigma 18 to 200 as the follow lens to follow him as well. Why are they so sad on Islanda? They're sad because they've got a problem. They've got some symptoms. That they do not like. And on Island B, they're happy. Because they've got a result that they are craving. Your ability to articulate island and island B is the service provider is just about everything. You know, just the separation 35 two as we're walking around to capture just this exercise being taken place. Hello. Do you mind if you don't capture my face? Yeah, of course. Thank you. That's alright. Don't worry. So my name is Tad Hargrave from Marketing for Hippies and tour around with my workshops and I was touring around the UK and I just been developing a new workshop. Material I hadn't done. I've done it a number of cities and I. Had the feeling that I wanted to get it in the can. I wanted to record it for posterity. Not even sure exactly what I want to do with it yet. And I knew I could record it on my phone, but I thought I wanted to do A2 camera shoot. And so I asked my friend Firdos and said, do you know anyone? He reached out to somebody who recommended Charlton and it was wonderful. It's what you want in a in a shoot, which is an obtrusive I arrived, he was here, he was dressed real nice. It's just awesome, very professional and encouraging from the beginning. But he arrived on time, got things set up, made it so easy in such a way that I didn't have to. It didn't occupy almost any of my thinking during the day. I just got to do what I do and know that it was being captured throughout the day. He had lots of ideas, you know, around at the end, getting testimonials from people which hadn't occurred to me. And just ask the right number of questions about what I was looking for, what I needed. And was so reassuring to just see him at the back of the room handling business in a way that took nothing from the event but I think added a lot to it and for the posterity of it. And now I have this recording that I can probably sell on my website or offer for free on YouTube. I don't know what yet, but I I have a sense it'll look really good. So that was my experience. Is this question of, I don't know, is it worth it to capture video and do it at a professional level? I suppose it depends where you're at in your business growth. There's a certain point early on, you know, just do it on your phone all the time. But if you're going to be making online products, you're going to be selling stuff. Then you know the professionalism and and just how good it looks long term and the audio quality I think makes a bigger difference. Also when you capture it professionally. Number one, you've got a product you can sell, so maybe it won't repay the investment immediately. You know, this year, but over the coming years it might, you know, and you might make a good profit on it and maybe well worth it in the long term. I suppose one of the questions is how long are you in business? If you're in business short term, maybe it's not worth it. But if you're in business long term, having some of this content is useful to sell, but also it can be beautiful. As content you can give away as bonuses which can build your credibility with people, it can be. You can just give it as a gift to people. It can be used within online courses that you create. So it's the beautiful thing about video is is it multiple, multiple purpose. You can get it transcribed if you wanted. You could release little 92nd clips of it on Instagram or social media. You can weave it into so many things. I know I've I have a number of videos I've professionally recorded. And I'm only just starting now to release them. But. It's one more thing that I can sell. It's one more thing that I can offer. It's one more way that people can also get a sense of who I am and my vibe. The other thing I would say too, particularly for recording live video during workshops, is I think a lot of us feel very awkward just talking to the camera. It's unnatural to be talking to, not another person. And so sometimes that doesn't bring out our best. Sometimes people come across as stilted or unnatural or forced. But when we're teaching in front of people, we we're usually more natural. And so I think capturing a live workshop ends up capturing the best part of us because also usually the crowds pretty friendly, they're supportive. And so it's bringing out a good side of us and that's the side that we want people to see of our work. This is what's going to have people sort of lean in and say, OK, that's the kind of person I want to work with. In a way, that's sometimes I don't know if this social media stuff captures, depending how comfortable you are. With it. So I do think the video is a good investment to do in your business in the long term. You guys enjoyed this video. I'm gonna wrap it there. Just packed up. Job done. But a great testimonial. Thanks so much for watching. If you would like to hear how video can help your business, enjoy. Enjoy 3/20/24 promotion somewhere around this video. It's a very long day. We call it there. Thanks so much for watching. I'll see you very soon. Post.