New Work Alert! Champagne occasions can be so much more than fancy celebrations and very important moments. Life is filled with occasions worth celebrating…and to that, Korbel California Champagne says, “Clink Clink.”
To minor wins.
To major hangs.
To just because.
Read more about the new campaign here: https://bit.ly/3xKcYMp Thank you, ADWEEK and Kyle O'Brien. Cheers!
Phenomenal work!
Seeing the creativity here is as refreshing as welcoming back an old friend who's been kicking around off the grid in the south of France for the last half-decade.
Founder & Executive Director, Worldwide Group Travel & Events
Creator & Executive Producer, Jamaica Fit Trip
🎉 Exciting News! 🎉
The National Black Brewers are coming to Portland, Maine on July 19th & 20th for an exclusive movie premiere and symposium! 🍻✨ This is your chance to meet the trailblazing board members who made history with their groundbreaking breweries.
Join us for a fantastic evening of fun, beers, and education. Whether you're a beer enthusiast or just curious to learn more, this event is open to everyone. Don't miss out on this unique opportunity to connect, celebrate, and be inspired! 🍺🎬
See you there! #NationalBlackBrewers#BeerLovers#CraftBeer#HistoryInTheMaking#JoinTheFun#BlackHistoryMaine#BlackTravelMaine
"Everywhere Else, It's Just Tuesday!"
Today is Fat Tuesday, or Mardi Gras, here in the New Orleans region, and several other regions around the Gulf South. (And, yes France, and Brazil...)
Of course, we firmly believe that no one else does it like New Orleans does it, so that's my perspective...
From college forward, that's been the case.
Moving here from Jackson, MS, Mardi Gras was a bit of a culture shock, but I loved it!
I loved the acceptance of everyone for who they are.
I loved the costumes and group t-shirts - the spirit of the day (and the season).
And I really loved the people-watching.
Observing our audience and paying attention to what matters to them is one of the highest-value activities we can do as business owners.
During parades, it's not just "Throw Me Something Mister," human behavior is woven into every interaction on the parade routes throughout the regions.
Crowds in the city behave differently than those in the suburbs. Certain parades attract different types of attendees.
The personality of the parade attracts its ideal audience.
Parade-goers can choose the dates they want to attend parades based on their schedules or they may have favorite parades based on personality and messages that are synonymous with each parade.
And this has been happening for centuries (since Iberville in 1699). The city celebrated its TriCentenial in 2019. (source: NewOrleans.com)
So, next time you feel out of sync with your audience or you find yourself wringing your hands about attracting ideal clients for your business, just channel a little Mardi Gras spirit.
Do a little people-watching, pay attention to what your target audience is saying (and what they avoid saying), and the problems they mention most often. See how you might position your solutions to help them solve those top-of-mind problems.
And for extra credit, think about creating your own special celebrations that just don't exist anywhere else so your people want to come hang out with you for these special and exclusive celebrations.
And just for today, Happy Mardi Gras! or Happy Tuesday! if you are anywhere else in the world.
Last month, our industry reached a significant milestone 🎊 .
The recent law allowing direct-to-consumer delivery of spirits in New York is a major win for our industry. This victory wasn’t achieved overnight—it’s the result of years of collaboration, persistent advocacy, and strategic partnerships driven by the New York Distillers Guild and its allies. For distillers, this new opportunity means greater consumer reach and business growth. Moreover, this success highlights something bigger: THE POWER OF COLLECTIVE EFFORT.
As a member of the New York Distillers Guild, you’re not just part of an organization—you’re part of a movement that amplifies our industry's voice, influences policy, and opens doors for everyone. Together, we’ve shown what’s possible, and there’s still more to achieve.
Want to be a part of this progress? By joining the Guild, you’re aligning yourself with the future of New York spirits. Let’s continue to build on this momentum and shape what comes next. Join us, and let’s keep pushing forward—together.
Commercial Photographer
3moPhenomenal work! Seeing the creativity here is as refreshing as welcoming back an old friend who's been kicking around off the grid in the south of France for the last half-decade.