Carnivore Meat Company’s Post

Check out this great article!🥳😍

Global pet market value will be valued at USD 225 Billion by 2027 (p.13) driven by growth in LATAM and APAC (p.20-21), the movement towards more premium products (p.15), and pet humanization trend (p.30-52) In 2022, the U.S. is the biggest market followed by China, Brazil, UK, Japan, Germany, and France (p.22). The top 2 companies, Mars and Nestle, control 30% of the market but the rest is very fragmented (p.24-25) With pet owners treating pets like part of the family and some even as an alternative to children (p.37-39), development in human lifestyle will continue to reflect development in pet care such as specialized diets (p.40-48) and cannabidiol (CBD) use (p.49-50) The main purchase decision-maker in the pet food category is the female Millennial or Gen X belonging to a household with more than 2 adults (p.56-58) Since pet owners are more receptive to advertising across a wider range of media (p.60-63), Marketing Mix Modeling (MMM) is important to reach your target audience efficiently and effectively #beindie #bedifferent #blueindie

Dog is actually a woman’s best friend—and it’s time the pet industry woke up!! We’ve all heard the age-old phrase, “Dog is a man’s best friend.” Cute, right? But let’s be honest—dogs today are practically glued to their dog moms. Look around, and you’ll see women at the forefront of pet parenting, managing doggy day-to-day activities like pros. And yet, I recently came across a panel discussion about the pet industry, and guess what? Not a single woman. Not one! It’s like, "Hello? Have you met the dog moms of today?" Sure, there are women in the pet business, but when we’re talking about the percentage of women at the decision-making table? It’s barely there. And this panel? It felt like a dog mom’s worst nightmare—men discussing everything from kibble to leashes, all while missing the people who actually spend every waking hour picking up after the real customers: our dogs. Here’s the kicker—such one sided discussions miss the entire point. The pet industry isn’t just about running a business. It’s about compassion, care, and understanding the little nuances that come with raising a pet. And guess who’s all over that? Women. It’s women who know when Fido’s not acting right, who schedule the vet appointments, and who turn their homes into pup-friendly havens. Yet, the same women are left out of the discussions shaping the industry they lead on the ground. So, it’s not about asking for a seat at the table—it’s about recognizing that we’re already here, with our leashes in hand and our dogs by our side. #womeninbusiness #notopatriarchy #feminism #equality #dogmoms #dogtalks #petindustry #petfood #sustainablechoices #gogreen

Consumer surveys of pet owners around the world show various levels of knowledge about and commitment to sustainability, as well as willingness to pay more. Learn More: https://buff.ly/4cPyoH6 #Petfood #PetfoodIndustry #PetIndustry #PetCare #PetOwners #Sustainability

Paws Across Cultures: The Global Embrace of Sustainable Pet Care As pet ownership flourishes across continents, the pet care packaging market in North America is not only prospering—it’s setting the pace for a sustainable future. Forecasted to grow from USD 12.14 billion in 2024 to USD 12.67 billion by 2025, this industry is a testament to our evolving relationship with pets, seen through the prism of diverse consumer needs and environmental stewardship. North America's commitment to innovation in pet care packaging is resonating with the multicultural consumer base, who prioritize both quality and ecological impact. Brands are responding with sustainable practices; for instance, Mars Petcare's use of recycled materials speaks to a broader, global environmental consciousness. The Asia Pacific region, with its significant pet population growth, reflects changing lifestyles and economic advancements. The pet care packaging market here is dynamic, driven by the consumer's demand for products that align with their cultural values and new standards of living. Nestle India's acquisition of Purina Petcare India illustrates the strategic moves being made to cater to this expanding audience. The unfolding narrative of the pet care packaging market is one of inclusivity and shared values. It's about providing the best for our pets, with an eye toward protecting the planet they inhabit. As multicultural consumers influence the market, the industry is adapting, offering innovative, sustainable packaging solutions that cross borders and bring us closer to our furry family members. The global pet care packaging movement is not just about the items within; it's about the shared values that surround them, reflecting a collective commitment to pet wellness and a greener earth. #PetCarePackaging #SustainablePetCare #MulticulturalMarket #GlobalPetTrends #EcoFriendlyPets #PetOwnershipGrowth #InnovationInPetCare #RecycledForPets #PawsAcrossCultures #GreenPawPrints #NestlePurina #MarsPetcare #AsiaPacificPetBoom #NorthAmericanPetLeadership

The global #petindustry is expected to reach $500 billion in revenue by 2030, an increase of more than 45%, according to a new report by Bloomberg Intelligence. The global #petfoodindustry is anticipated to fuel this growth, with revenue to reach $146 billion by the end of the decade. “The resilience of this sector underscores its potential as a major economic driver over the next decade,” shared Diana Rosero-Pena, lead consumer analyst at BI. Keep reading for more on the growing pet economy: https://ow.ly/HPXJ50SMCmc #petfood

The global pet care market is projected to hit $363.19 billion by 2030 🙀 It's a booming sector fueled predominantly by love for fur babies (or scaly ones) The largest pet food brands include Nestlé Purina North America, Mars Petcare, and Hill's Pet Nutrition. They're big, they're making a ton of money, and they're household names. But now comes the rise of the challenger brands such as: KatKin, Native Pet, and Spot & Tango. They're largely D2C, reaching out to consumers on platforms like Instagram and TikTok, highlighting the key to making healthier choices for your pets, and celebrating quality. What I'd really like to talk about is the value propositions across these brands: 🐶 Nestlé: Your Pet, Our Passion. 🐈 Mars: A better world for pets 🐩 Hill's: Premium petfood backed by science 😻 KatKin: Love hard, feed fresh 🐕 Native Pet: Health isn't just for humans 🐶 Spot & Tango: Fresh dog food, reimagined. All of these value props have things in common, they all: ✅ Lean into the pet's health ✅ Highlight quality ✅ Understand how much their audience cares about their pets Because let's face it, making sure our pets have the very best is a massive part of being solid pet owners (or in the case of cats, the owned). Pet brands have the unique position of having an emotional platform to leap from, and it works in different ways for every single one of these brands whether they're a startup or a massive global leader. Gotta love the framework of emotional decision making! How are you using this for your brand? ⬇ Sweet photo of my two youngest cats having a cuddle 😍 #ContentStrategy #ValuePropositions #DecisionMaking #EmotionalTriggers #MarketingStrategy #ConsumerCentric

Women in the Pet Industry: Meet Amy Kerr of Nestlé Purina North America ▼Pet Food Processing: If you could pick three trends influencing the industry today, which are the most important and why? Kerr: First, we know that there are consumers that love finding new and unique items for their pets — this really pushes our innovation teams to keep up and find new ways to delight our pets. A second trend would be sustainability. Our teams are consistently focused on being the best stewards we can be for the environment. This has led to some great innovations, including our strong recycled packaging program and a build-out of energy/gas/water conservation programs. A third area of focus for us would be our community partnerships. In every market where we operate, we strive to ensure we add value back to the communities. We partner with schools to help promote the importance of STEM. We’re able to show how STEM connects to careers and that manufacturing is pretty darn cool. We also do a lot of work with local pet shelters and, of course, support programs such as the Purple Leash Project. https://lnkd.in/dqe2FKDY #petindustry Women in the Pet Industry Network Pet Industry Federation (PIF) #sustainability #petcare #STEM #partnership #Innovation

Today's dog owners demand transparency and trust about what goes into their pets' products. Ahiflower® is traceable and non-GMO, providing peace of mind to pet parents who are concerned about ingredients and sustainability. Find out why brands are trusting Ahiflower as their omega ingredient: https://lnkd.in/gxCgKKVW. #DogParents #IngredientSupplier #PlantBased #Sustainable #Ahiflower

Over the past few years, we have witnessed the explosion of the pet economy. Brands capitalise on young people's perception of pets as family members by celebrating Children's Day for pets. Brands that are pet-friendly are more likely to be accepted by younger customers. Branding campaigns that utilise the images of pets can have more emotional resonance with their audience. Find out more in our latest case study: 👇 #china #marketing #socialmedia