Caroline (Lindy) Rae’s Post

Tip Tuesday: Don’t blame the Algorithm just speak its language. ♦ When you increase your engagement on your own timeline and others, you’re telling algorithms that your content is good content and it matters. ♦ You must know the simple language of algorithms. From my new book “Data & Algorithms” let’s crack the code. ♦ Need help growing your business? Ikonnext can help you. #VIPTipTuesday #AlgorithmHacks #EngagementBoost #DigitalMarketing #GrowYourBusiness

How To Interpret Anecdotal Results

Not sure if your data is working for your business? A Business Intelligence Health check is the first step to success in making your data work for your business. Find out more! https://lnkd.in/eNhNGHaR

sssssshhhhhhhhhhh! Don't tell anyone! If you don't tell anyone about the super insightful stuff in this webinar, then you can claim all the credit in your next meeting... Find out the secret to great media planning in this joint Herdify and Starcount webinar recording hosted by Ian Gibbs, Director of Insight at the DMA (Data & Marketing Association) UK and JICMAIL. It features insights from Tom Ridges 🐄, CEO of Herdify, and Rowena Humby, CEO of Starcount. The recording is based on a whitepaper, which we are releasing early next week, so keep your eyes peeled for updates. "The secret to understanding secrets is to realise that there are secret secrets and unsecret secrets. In a secret secret, not only is it secret what the secret is, but it is a secret that there is a secret. In an unsecret secret, the secret of the secret is secret but it is no secret that there is a secret." In other words, we hope you like this unsecret secret... https://lnkd.in/ebKakaAp

Not sure if your data is working for your business? A Business Intelligence Health check is the first step to success in making your data work for your business. Find out more! https://lnkd.in/e5k3AiJg

Great short <2 min clip on how to use data when #storytelling and as 🎙Harriet Patience-Davies says, "1 key number is what you need and it needs to be a number that your audience understands, so context is key". A great example is, you hear something is 400 meters high, if you add that it is about the same height as the Empire state building, that makes it so much more meaningful for me. https://lnkd.in/erFjpttU

⚠️  Highlighting "What's the lagged effect of our ads?" on Vexpower ⚠️  We give you some realistic practice data that shows what a lagged effect looks like, so you recognize it when you see it in your own data. Course: https://lnkd.in/e6pvuCym #ml #digitalmarketing #data

In this video, I'll show you how to extract valuable data from any YouTube channel on Make. Watch the entire video here: 👇 https://lnkd.in/djTX4rTb

The marketing funnel is a longstanding model of how customers pass from awareness to purchase, but within it lies an uncomfortable truth – no one knows what’s happening in the middle. Data and Insights Director John Clarvis MIPA talks about TKF’s new search-driven measurement solution Orbits, which breaks down the mid-funnel into five stages. By analysing consumer search patterns, Orbits provides deep, multidimensional insights into the complex, non-linear journey through the mid-funnel stage. Read on via Performance Marketing World to unpack why it’s so difficult to understand what truly lies within the messy middle of the marketing funnel. 🚀 #MidfunnelMeasurement #Data #Measurement

Here's the rub: with great power comes great responsibility. Misleading visuals can distort as much as they can clarify. #Datavisualization should enlighten, not deceive.