Harsh Truths I Know At 48
That I Wish I Knew At 28:
1) “Resilience” isn’t enough. Go beyond and become “antifragile”, so that each hit you absorb makes you stronger than before.
2) Good leaders look into the mirror when something doesn’t go to plan.
3) Leadership is not defined by status, control, and power. It is defined by your ability to serve others, even when it's uncomfortable or inconvenient.
4) Reaching your full potential may alienate you. There will be some that don’t understand or support your ambition.
5) Business is ruthless. You may choose to play fair, but you can’t expect the same from others.
6) It’s important to decide who you will spend time with. It’s more important to decide who you won’t spend time with.
7) You will encounter failures, rejections, and heartbreaks on your journey. If you aren’t winning, you’re learning.
8) 20% of your actions will produce 80% of your results. 20% of the people in your life will give you 80% of your opportunities. Identify the 20%.
9) A leader’s job is not to master everything. A leader’s job is to identify what needs to be mastered, then to find the person who is the master at it.
10) If you receive 5 more minutes on your deathbed, you won’t use them to sign another deal. You’ll hug your loved ones and tell them how much you care. Remember this.
11) Amateurs wait to feel right to take action. Professionals take action to feel right. Be a pro and take action, whether you feel like it or not.
12) Perfectionism is procrastination in disguise. That presentation, that speech, that plan, that product – make it a habit to get it out before you’re ready.
13) Achieving your full potential is an internal process as much as an external one. You will have to face your own demons.
14) As a leader, role-model the behaviors that you wish to see in others. Don’t expect reliability from your team before becoming reliable yourself.
15) Becoming your best version, with your health and at home, is an intentional process. Define what best is in each and evidence it daily.
16) A leader must make difficult, unpopular decisions. It's not so much about being liked as it is about being respected.
17) Success is built on consistency and hard work. If you’re not where you want to be, you probably aren’t ticking one or both of those boxes.
18) True leaders talk less and listen more. They appreciate the importance of understanding different perspectives.
19) Business is less about making money and more about creating value. Focus on the value and the money will follow.
20) You have no idea what you are capable of. Your full potential is far greater than you believe it to be. Don't limit yourself.
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Experience is the best teacher.
Use these lessons.
And become your best self.
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Strategic B2B Marketing and Brand Manager | Graphic Design | Digital Media Buyer
12moDepends on the campaign objective, the proposition/product/service. However as a rule of thumb I preach to the converted with objective of pushing Word of Mouth. The converted are my unwitting army!